Faculty of Arts, Lj. - all departments (FFLJ)
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Profil obiskovalcev knjigarne v velikem nakupovalnem središču in izdelava trženjskega načrta : diplomsko delo : s prilogami na CD ROM-uKuhar, Maja, bibliotekarka, 1991-V diplomskem delu so prikazane bralne in nakupne navade obiskovalcev knjigarne Mladinske knjige v nakupovalnem središču Citypark Ljubljana. Podatki so pridobljeni z metodo anketiranja na naključnem ... vzorcu obiskovalcev knjigarne in nato primerjani z rezultati vseslovenske raziskave Knjiga in bralci V. Knjigarno obišče več žensk kot moških, največ obiskovalcev ima zaključeno univerzitetno izobrazbo. V primerjavi z reprezentativnim vzorcem slovenske populacije so obiskovalci knjigarne Mladinske knjige Citypark intenzivnejši bralci knjig. Le 4 % anketiranih v zadnjih 12 mesecih niso prebrali nobene knjige. Več kot devet od desetih obiskovalcev bere in kupuje knjige v vsaj enem tujem jeziku. Pri trženju se je treba osredotočiti na privabljanje naključnih mimoidočih, kajti kar 64 % anketiranih obiska ni načrtovalo, tretjina pa je nakup vseeno opravila. Obiskovalce bolj kot obknjižni program pritegnejo knjige, zato naj bodo te v ospredju na obstoječih izpostavitvenih otokih.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Kuhar], 2016Language - slovenianCOBISS.SI-ID - 62608482
Author
Kuhar, Maja, bibliotekarka, 1991-
Other authors
Kovač, Miha, 1960-
Topics
profili obiskovalcev |
trženjski načrt |
knjigarne |
nakupovalna središča |
bolonjske diplomske naloge |
bolonjske diplomske naloge
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kuhar, Maja, bibliotekarka, 1991- | 51940 |
Kovač, Miha, 1960- | 21645 |
Source: Personal bibliographies
and: SICRIS
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