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Marketing management - trženjsko upravljanje : analiza, načrtovanje, izvajanje in nadzorKotler, PhilipType of material - handbook ; adult, seriousEdition - Slovenska izd., 2. popravljena izd.Publication and manufacture - Ljubljana : Slovenska knjiga, 1998Language - slovenianISBN -COBISS.SI-ID - 75452416
Author
Kotler, Philip
Other authors
Česen, Neli |
Žnideršič, Martin |
Česen, Tina |
Finžgar, Eva |
Umek, Alenka |
Zupančič, Boštjan
Topics
Marketing |
Management |
Priročniki |
strategija trženja |
strateško planiranje |
strateško upravljanje |
marketing |
management |
priročniki |
trg |
trženje |
tržne raziskave |
tržna segmentacija |
tržne poti |
potrošniki |
direktni marketing |
elektronski marketing |
metodologija
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Pickup location |
Material status | Reservation |
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Library FKKT and FRI, Ljubljana |
available - outside loan, loan period: 21 days
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Call number – location, accession no. ... |
Copy status |
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P 0000000003 KOTLER P. Marketing... IN: 200044952 P 3 KOTLER P. Marketing... IN: 200044952 |
available - outside loan, loan period: 21 days
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P 0000000003 KOTLER P. Marketing IN: 112000071 P 3 KOTLER P. Marketing IN: 112000071 |
available - outside loan, loan period: 21 days
|
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Impact factor
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Žnideršič, Martin | 12201 |
Finžgar, Eva | 08649 |
Umek, Alenka | 14004 |
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