Mapping experiences : a guide to creating value through journeys, blueprints and diagrams
Kalbach, James
If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using ...various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design.Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams--a class of deliverable also known as experience mapping--using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals.Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers
Type of material - book
Publication and manufacture - Sebastopol (CA) : O'Reilly Media Inc., cop. 2016
on loan - outside loan, due date: 20.06.2019
Expected to be available after:
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Knjižnica 65/69 KALBACH J. Mapping exp. IN: 120190004
Knjižnica 65/69 KALBACH J. Mapping exp. IN: 120190004
on loan - outside loan, due date: 20.06.2019
Expected to be available after:
31.08.2024 (1.
in queue)
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