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Blue ocean strategy : how to create uncontested market space and make the competition irrelevantKim, W. Chan ; Mauborgne, RenéeType of material - reviewPublication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2005Language - englishISBN - 1-59139-619-0COBISS.SI-ID - 7963420
Author
Kim, W. Chan |
Mauborgne, Renée
Topics
New products |
Market segmentation |
konkurenca |
konkurenčnost |
organiziranost |
osnove |
modeli |
orodja |
strategija |
trajnostni razvoj |
uravnotežen razvoj |
strategija trženja |
tržna analiza |
trg |
meje |
segmentacija |
prostor |
kreatvnost |
ustvarjalnost |
tržne poti |
novi proizvodi |
povrpaševanje
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Call number – location, accession no. ... |
Copy status | Reservation |
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Knjižnica MA KIM W. CHAN Blue ocean strategy IN: 000004043 Knjižnica MA KIM W. CHAN Blue ocean strategy IN: 000004043 |
available - outside loan, loan period: 2 months
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Knjižnica MA KIM W. CHAN Blue ocean strategy IN: 000004044 Knjižnica MA KIM W. CHAN Blue ocean strategy IN: 000004044 |
available - outside loan, loan period: 2 months
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Knjižnica MA KIM W. Chan BLUE ocean IN: 000003549 Knjižnica MA KIM W. Chan BLUE ocean IN: 000003549 |
on loan - outside loan, due date: 05.12.2008
Expected to be available after: 24.08.2024 (1. in queue) |
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Database name | Field | Year |
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Kim, W. Chan | ![]() |
Mauborgne, Renée | ![]() |
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