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Business marketing management : a strategic view of industrial and organizational marketsHutt, Michael D. ; Speh, Thomas W.Type of material - textbookEdition - 8th ed.Publication and manufacture - Mason (Ohio) [etc.] : Thomson/South-Western, cop. 2004Language - englishISBN - 0-324-19043-3COBISS.SI-ID - 14035430
Author
Hutt, Michael D. |
Speh, Thomas W.
Topics
Industrial marketing |
Management |
Case studies |
podjetje |
poslovanje podjetja |
trženje |
medorganizacijsko trženje |
odnosi s strankami |
management |
preskrbovalne verige |
strategija trženja |
novi proizvodi |
storitve |
elektronsko trženje |
elektronsko poslovanje |
planiranje |
globalizacija |
tržne poti |
oblikovanje cene |
ekonomska propaganda |
pospeševanje prodaje |
Internet |
case study |
enterprises |
company performance |
marketing |
intercompany marketing |
customer relationship |
management |
supply chain |
marketing strategy |
new products |
services |
electronic marketing |
electronic commerce |
planning |
globalization |
marketing channels |
pricing |
advertising |
sales promotion |
Internet |
case study |
case study
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International School for Social and Business Studies, Celje |
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Knjižnica Mednarodne fakultete 0000000339 HUTT MICHAEL D. Business IN: 000003893 Knjižnica Mednarodne fakultete 339 HUTT MICHAEL D. Business IN: 000003893 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hutt, Michael D. | ![]() |
Speh, Thomas W. | ![]() |
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