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  • Marketing communications : touchpoints, sharing and disruption
    Fill, Chris ; Turnbull, Sarah
    The new edition of 'Marketing Communications' delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and ... Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered.
    Type of material - book ; adult, serious
    Edition - 8th ed.
    Publication and manufacture - Harlow [etc.] : Pearson, 2019
    Language - english
    ISBN - 978-1-292-23497-7
    COBISS.SI-ID - 22806531

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FSS, J. Goričar Central Social Sciences Library, Ljubljana
available - outside loan, loan period: 7 days
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U 659.1 FILL, C. Marketing Free access U 659.1 FILL, C. Marketing Free access available - outside loan, loan period: 7 days
Č 659.1 FILL, C. Marketing Free access Č 659.1 FILL, C. Marketing Free access available - reading room
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