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Essentials of services marketingHoffman, K. Douglas ; Bateson, John E. G.Type of material - textbookPublication and manufacture - Fort Worth (TX) [etc.] : The Dryden Press : Harcourt Brace College Publishers, cop. 1997Language - englishISBN - 0-03-015217-8COBISS.SI-ID - 3945500
Author
Hoffman, K. Douglas |
Bateson, John E. G.
Topics
Service industries |
Marketing |
Storitve |
Zagotavljanje |
Učbeniki za visoke šole |
Potrošniki |
Motivacija |
Učbeniki za visoke šole |
Potrošniki |
Zadovoljevanje |
Učbeniki za visoke šole |
Marketing |
Storitvene dejavnosti |
Servisi |
Študije primerov |
Marketing |
Blago |
Kvaliteta |
Študije primerov |
storitve |
tržno komuniciranje |
strateško planiranje |
organizacijska struktura |
trženje |
potrošniki |
potrošniki |
services |
marketing |
strategic planning |
organizational structure |
marketing |
consumer |
consumer
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