Trajnostni razvoj in marketing v storitvenih dejavnostih : primer glampinga v Sloveniji : diplomsko delo

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Trajnostni razvoj in marketing v storitvenih dejavnostih : primer glampinga v Sloveniji : diplomsko delo

Bizjak, Tinkara, 1995-

Turistična industrija, ki že desetletja izjemno hitro raste, je postala eden največjih svetovnih gospodarskih sektorjev. Jasno je, da turizem prinaša mnogo pozitivnih učinkov, vendar so se z izjemno ... hitrim razvojem turizma in naraščanjem števila turistov pojavile tudi številne negativne posledice. To je spodbudilo razvoj novih oblik turizma, ki temeljijo na trajnostnih načelih. Eno izmed takšnih oblik turističnih storitev predstavlja glamping oziroma glamurozno kampiranje. V diplomskem delu sem raziskovala odnos med glamping storitvami in konceptom trajnostnega razvoja. Za raziskovanje sem uporabila kvalitativni pristop zbiranja podatkov in s štirimi ponudniki glamping storitev v Sloveniji izvedla polstrukturirane intervjuje. S pomočjo intervjujev sem ugotavljala, ali ponudniki razumejo ključne koncepte povezane s trajnostjo in ali glamping storitve dejansko prispevajo oziroma v kakšni meri prispevajo k trajnostnemu razvoju v turizmu. Raziskava je pokazala, da ponudniki ključne koncepte dobro poznajo in jih tudi uspešno implementirajo v glamping storitve. Ponudniki predstavljajo dobre primere trajnostnega poslovanja; glamping storitve sledijo načelom trajnostnega razvoja.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [T. Bizjak], 2020

Language - slovenian

COBISS.SI-ID - 41245443

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Author
Bizjak, Tinkara, 1995-

Other authors
Jančič, Zlatko

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Č Ms 17051 Closed stacks	loan not possible

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Bizjak, Tinkara, 1995-
Jančič, Zlatko	12296

Source: Personal bibliographies and: SICRIS

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