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Contemporary marketing 1999Boone, Louis E. ; Kurtz, David L.Type of material - textbookEdition - Updated ed. of 9th ed.Publication and manufacture - Fort Worth (TX) [etc.] ; Orlando : The Dryden Press : Harcourt Brace College Publishers, cop. 1999Language - englishISBN - 0-03-022313-XCOBISS.SI-ID - 4474140
Author
Boone, Louis E. |
Kurtz, David L.
Topics
Marketing |
Strategija |
Učbeniki za visoke šole |
Potrošniki |
Zadovoljevanje |
Učbeniki za visoke šole |
Marketing |
Marketinška strategija |
Ciljno vodenje |
Planiranje |
Tržne raziskave |
Sodobnost |
Učbeniki za visoke šole |
Proizvodi |
Kupci |
Distribucija |
Promocija |
Cene |
Učbeniki za visoke šole |
trženje |
planiranje |
trg |
tržno komuniciranje |
kupci |
strateško planiranje |
porazdelitev |
porazdelitev |
marketing |
planning |
market |
marketing |
buyers |
strategic planning |
distribution |
distribution
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FSS, J. Goričar Central Social Sciences Library, Ljubljana |
available - outside loan, loan period: 1 months
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