-
Marketing management - trženjsko upravljanje : analiza, načrtovanje, izvajanje in nadzorKotler, Philip, 1931-Type of material - handbook ; adult, seriousEdition - Slovenska izd.Publication and manufacture - Ljubljana : Slovenska knjiga, 1996Language - slovenianISBN - 961-210-043-8COBISS.SI-ID - 61422848
Author
Kotler, Philip, 1931-
Other authors
Česen, Neli |
Žnideršič, Martin |
Česen, Tina |
Finžgar, Eva |
Umek, Alenka |
Zupančič, Boštjan, 1963-
Topics
Marketing |
Management |
Priročniki |
trženje |
management |
proizvodi |
storitve |
kvaliteta |
potrošnik |
strateško planiranje |
poslovne enote |
informacijski sistemi |
tržne raziskave |
poslovno okolje |
analiza |
behaviorizem |
povpraševanje |
trg |
segmentacija |
pozicioniranje proizvoda |
novi proizvodi |
življenjski ciklus |
globalizacija |
embalaža |
blagovne znamke |
oblikovanje cene |
tržne poti |
prodaja na drobno |
prodaja na debelo |
distribucija |
poslovno komuniciranje |
promocija |
direktno trženje |
informacijska tehnologija |
trendi |
marketing |
management |
products |
services |
quality |
consumer |
strategic planning |
business units |
information systems |
market research |
business environment |
analysis |
behaviourism |
demand |
market |
segmentation |
positioning |
new products |
life cycle |
globalization |
packaging |
trademarks |
pricing |
marketing channels |
retail trade |
wholesale trade |
distribution |
business communication |
promotion |
direct selling |
information technology |
trends
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
---|---|---|
School Centre Rudolf Maister, Kamnik |
available - outside loan, loan period: 14 days
|
Call number – location, accession no. ... |
Copy status |
---|---|
Knjižnica 0000000033 KOTLER P. Marketing man.. IN: 000003584 Knjižnica 33 KOTLER P. Marketing man.. IN: 000003584 |
available - outside loan, loan period: 14 days
|
Knjižnica 0000000033 KOTLER P. Marketing man.. IN: 000001891 Knjižnica 33 KOTLER P. Marketing man.. IN: 000001891 |
on loan - outside loan, due date: 31.03.2022
Expected to be available after: 15.07.2024 (1. in queue) |
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Kotler, Philip, 1931- | |
Česen, Neli | 08648 |
Žnideršič, Martin | 12201 |
Česen, Tina | |
Finžgar, Eva | 08649 |
Umek, Alenka | 14004 |
Zupančič, Boštjan, 1963- |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.