Lifestyle novinarstvo, premda zauzima istaknut segment medijske industrije i uobičajeno generira značajne prihode, primarno nudi svojoj publici tzv. „uslužne vijesti“, to jest, informacije koje su od ...praktične koristi za svakodnevni život. Često se ovo područje novinarstva kategorizira kao komplementarno u odnosu na takozvano „ozbiljno“ novinarstvo, koje se fokusira na teme poput politike, gospodarstva te društvenih i kulturnih sukoba. Međutim, s obzirom na široki doseg lifestyle medija i njihovu potencijalnu utjecajnost na publiku, nužno je obratiti pozornost na društvenu odgovornost koju ovi mediji nose, osobito kada je u pitanju promicanje tema održivog razvoja, koje su se etablirale kao ključni element suvremene društvene paradigme. S ciljem razumijevanja percepcije koju čitatelji lifestyle medija u Republici Hrvatskoj imaju o pristupu ovih medija objavljivanju i obradi tema vezanih za održivi razvoj, provedeno je istraživanje s glavnim ciljem istražiti stavove stvarnih i potencijalnih čitatelja. Istraživački proces obuhvaćao je i sekundarne ciljeve, kao što su analiza razine i učestalosti konzumiranja sadržaja putem tiskanih i digitalnih lifestyle kanala, s posebnim osvrtom na pokazatelje čitanosti i frekvenciju posjećivanja mrežnih portala hrvatskih lifestyle medija, i ispitivanje mišljenja i stavova ciljane demografske skupine o integraciji društveno odgovornih tema u sadržaj koji objavljuju lifestyle mediji. Metodološki okvir istraživanja uključivao je prikupljanje podataka usmenom telefonskom anketom u elektroničkom obliku, koristeći CATI (Computer Assisted Telephone Interviewing) tehniku anketiranja. Naknadno, podaci su balansirani ponderiranjem korištenjem RIM-a (Rim Iterative Method), čime je postignuto da sociodemografska struktura uzorka odgovara demografskim karakteristikama šire populacije. Istraživanje je ukazalo na potrebu za promjenama u pristupu lifestyle novinarstva, kako na nacionalnoj tako i na međunarodnoj razini, sugerirajući da bi veća posvećenost temama održivog razvoja mogla rezultirati pozitivnijim percepcijama i imidžem ovih medija kod potrošača. Integracija takvih tema mogla bi unaprijediti dojam autentičnosti i relevantnosti lifestyle novinarstva, što je potvrđeno provedenim istraživanjem.
Lifestyle journalism occupies a prominent segment of the media industry and usuallygenerates significant income. It primarily offers its audience the so-called “usefulnews”, information that is of practical use for everyday life. Often it is categorizedas complementary to so-called “serious” journalism, focused on topics such aspolitics, the economy, and social and cultural conflicts. However, considering widereach of lifestyle media and their potential influence on the audience, it is necessaryto pay attention to the social responsibility that these media bear, especially whenit comes to promoting the topics of sustainable development, established as a keyelement of contemporary social paradigm. To understand perception of readers oflifestyle media in Croatia to these media approach to the publication and processingof topics related to sustainable development, a survey was conducted with main goalof investigating the attitudes of actual and potential readers. The research includedsecondary objectives, such as the analysis of the level and frequency of contentconsumption through printed and digital lifestyle channels, with a special focuson readership indicators and the frequency of visiting portals of lifestyle media.The methodological framework of the research included data collection throughan oral telephone survey, conducted electronically using the Computer AssistedTelephone Interviewing technique. The data was balanced by weighting usingRim Iterative Method, which achieved that the socio-demographic structure of thesample corresponds to the demographic characteristics of the wider population. Theresearch indicated the need for changes in the approach of lifestyle journalism, on alllevels, suggesting that greater dedication to sustainable development topics couldresult in more positive perceptions and image of these media among consumers.The integration of such topics could improve the impression of authenticity andrelevance of lifestyle journalism, which was confirmed in research.
Political discourse has always been more or less ideological, since ideology is inseparable from discourse and politics. The concepts of nation and the national are a part of every ideology. This ...article studies the synergy between political communication about nation and national and discourse structure through the use of metaphors of personification and argumentation in constructing political identities in the selected politicians’ statements during the local elections of 2016 and 2017 in Serbia, Bosnia and Herzegovina and Croatia. Therefore, the paper studies which argumentative and metaphorical frameworks politicians in Croatia, Serbia and Bosnia and Herzegovina use with regard to their own countries and/or the neighbouring countries. The research was focused on studying the metaphor state as person in the argumentation of the selected Croatian, Serbian and Bosnian-Herzegovinian politicians in the political television show Pressing, which is broadcast on N1 television in all the three states in the same format. The aim was to describe the interrelationship between linguistic realizations of the opinion patterns and the intention of stressing specific political messages by referring to national identity. A parallel analysis has shown that the chosen metaphors are most frequently represented in the political discourse of the analysed Serbian politicians. National argumentation is predominantly directed to negative evaluation of the current political situation, and of the future situation as well, should no changes take place. The selected Bosnian and Herzegovinian politicians’ rhetoric also relies on metaphorical expressions that lead to the metaphor state as person, but to a much more limited extent. Similar to the Serbian politicians’ rhetoric, the analysis of Bosnian politicians has also shown that they use negative argumentation to emphasize current challenges. The Croatian sample has shown a domination of expressions that point to the metaphors party as person and a city as person, while the metaphor state as person has been neglected. Therefore, this shows that the national identity narrative is not common for the rhetoric of the Croatian local elections.
Tema ovoga rada jest medijska recepcija i percepcija jedne od najvećih i najutjecajnijih tvrtki u Republici Hrvatskoj – Podravke, odnosno utjecaj predsjednika Uprave na medijske objave o tvrtki. ...Također analizira se i percepcija medijskih objava o kompaniji u javnosti. Rad se bavi pitanjem koliko su mediji pomogli ili odmogli njihovu imidžu te imidžu kompanije koju su vodili, posebice zato što je zbog strukture vlasništva kompanije menadžerska pozicija na određeni način i politički uvjetovana. Mandat predsjednika Uprave Podravke od 2012. do 2017. obnašao je Zvonimir Mršić, nekadašnji gradonačelnik Koprivnice i istaknuti član SDP-a, tadašnje stranke na vlasti. Godine 2017. dolazi do promjene Vlade te na prijedlog HDZ-a predsjednik Uprave Podravke postaje Marin Pucar koji je 2021. iznenada preminuo. Na njegovo mjesto dolazi Martina Dalić, bivša ministrica gospodarstva u Vladi Andreja Plenkovića koji stoji iza njezina imenovanja. Rad provodi komparativno istraživanje na primjeru medijskih objava o tvrtki i predsjednicima njezine Uprave u razdoblju od 6 mjeseci, za svakog od tri navedena čelnika koprivničke tvrtke. Uporabom kvantitativne, ali i kvalitativne analize sadržaja analizirani su vodeći hrvatski nacionalni i lokalni internetski portali (Jutarnji.hr, Večernji. hr, Index.hr, Glaspodravine.hr, Epodravina.hr). Rezultati pokazuju imaju li mediji, i u kojoj mjeri, utjecaj na imidž kompanije i predsjednika Uprave u javnosti te ima li menadžment kompanije utjecaj na pozitivnu ili negativnu medijsku recepciju, ali i na percepciju medijskih objava o Podravki među konzumentima tih medija. Drugim riječima, rad propituje suodnos i uzajamni utjecaj medija (medijskih objava) i kompanije (čelnih ljudi i stručnjaka za korporativnu komunikaciju).
We present a rare case of a neonate with PHACES syndrome (posterior fossa malformations, large facial hemangiomas, cerebral arterial anomalies, cardiovascular anomalies, eye anomalies and sternal ...clefting or supraumbilical raphe) and diffuse hemangiomatosis of the ileum, presenting with multiple intestinal perforations and peritonitis. The infant was successfully treated with propranolol and methylprednisolone as well as octreotide, tranexamic acid, and supportive therapy for massive intestinal bleeding.
We present a rare case of a neonate with PHACES syndrome (posterior fossa malformations, large facial hemangiomas, cerebral arterial anomalies, cardiovascular anomalies, eye anomalies and sternal ...clefting or supraumbilical raphe) and diffuse hemangiomatosis of the ileum, presenting with multiple intestinal perforations and peritonitis. The infant was successfully treated with propranolol and methylprednisolone as well as octreotide, tranexamic acid, and supportive therapy for massive intestinal bleeding.
We present a rare case of a neonate with PHACES syndrome (posterior fossa malformations, large facial hemangiomas, cerebral arterial anomalies, cardiovascular anomalies, eye anomalies and sternal ...clefting or supraumbilical raphe) and diffuse hemangiomatosis of the ileum, presenting with multiple intestinal perforations and peritonitis. The infant was successfully treated with propranolol and methylprednisolone as well as octreotide, tranexamic acid, and supportive therapy for massive intestinal bleeding.
