Considering the use of knowledge as a strategic advantage in various service industries and the need to identify key success factors for implementing knowledge management in the industry of ...electronic insurance services, we performed the present study aimed at identifying and prioritizing the cultural factors effective on the successful implementation of knowledge management in the industry of electronic insurance services. After studying the subject literature of the research, we identified six main factors along with 18 sub-main factors in this regard. The study statistical population included 30 managers of companies active in the insurance industry in Iran. Followed by collecting the research data through a questionnaire distributed among the members of the statistical population, we first prioritized the six main factors based on the impact level using the fuzzy network analysis technique, which results revealed that the “knowledge creation culture” factor is ranked first. In the end, the components of each of the cultural factors affecting the implementation of knowledge management were ranked using the fuzzy TOPSIS technique. Accordingly, one can acknowledge that the cultural factors play a crucial role in determining the results of knowledge management efforts. For this reason, the organizations intending to implement knowledge management need to evaluate the cultural factors affecting the successful implementation of knowledge management.
The results of the research show that the implementation of total quality management can improve processes and public participation in doing the best work in the organization, which in turn can ...increase market share, increase profits, increase product sales, reduce Waste and rework have a positive effect. The purpose of this study was to investigate the effect of total quality management on organizational performance with respect to the mediating role of organizational innovation capability in Iran Khodro Company. The present study was applied based on the purpose and survey-correlational in terms of data collection. Accordingly, after studying the theoretical foundations and research background in the field of total quality management, organizational performance and organizational innovation capability, effective dimensions were identified and introduced in the form of a conceptual model. The statistical sample of this research consisted of 222 middle managers of Iran Khodro Company's headquarters. A researcher-made questionnaire was used to collect research data, the validity and reliability of which were confirmed. In order to fit the conceptual model of the research and test the research hypotheses, the structural equation modeling method was used in Smart PLS software. The results of testing research hypotheses showed that the dimensions of total quality management (hard quality management and soft quality management) have a positive and significant effect on organizational performance and organizational innovation capability. Organizational, the organizational innovation capability variable has an influential mediating role.
The main purpose of this study was to investigate the impact of using green human resource management on sustainable environmental performance with respect to the mediating role of environmental ...knowledge and corporate social responsibility in the Iranian automotive industry. The present study was based on the purpose of an applied research and in terms of method was a descriptive -survey study. A questionnaire was used to collect research data. The statistical population of this study consisted of senior human resource managers of companies active in the automotive industry in Iran. The initial estimate showed that the total number of members of the statistical population is 143 people. After collecting data through a questionnaire, data analysis was performed using structural equation modeling. The results showed that the use of green human resource management methods has a positive and significant effect on the sustainable environmental performance of the companies under study. In addition, the sustainable environmental performance of the companies under study plays an effective mediating role. Therefore, it can be said that organizations can take steps to continuously and sustainable improvement of their environmental performance and increase the profitability of the organization by strengthening the strategies of green human resource management and paying special attention to the components of environmental knowledge and corporate social responsibility.
The main purpose of this study was to investigate the effect of implementing the lean six sigma on organizational performance with the strategic knowledge management as mediating variable in private ...hospitals in Tehran- Iran. The research method was based on purpose of applied research and in terms of data collection and the analysis method was survey-correlation. The statistical population of this study were 51 private hospitals in Tehran. Questionnaires were used for data collection. Structural equation modeling was used to analyze the data. The results showed that the implementation of the lean six sigma does not have a positive and significant effect on organizational performance; however, it is effective on the strategic knowledge management. On the other hand, strategic knowledge management has a positive and significant effect on organizational performance. Moreover, the implementation of the lean six sigma has a positive effect on the organizational performance through the mediating variable of strategic knowledge management. The research findings can be used to improve the Organizational Performance of Medical centers and private hospitals through the implementation of Lean Six Sigma.
Purpose – The main purpose of this study is to assess the effect of social media marketing strategy components on customer participation with organizations active in the Iranian insurance industry, ...taking into account the mediating role of value perceived by insurance service customers.
Design/Methodology/Approach – This is an applied research study based on the objective and a descriptive survey. A questionnaire was used in the research to collect the research data among the customers of Iranian insurance companies. Fifteen insurance companies were randomly selected for the sample using the simple random sampling method. The respondents to the questionnaires were identified using a judgmental method.
Findings and implications – The results of this study show that social media marketing strategy has a positive and significant effect on customer participation intention. The results also indicated that the perceived value of customers in the insurance industry plays a mediating role in the relationship between the social media marketing strategy and customer participation intention. Companies working in the insurance industry as well as other service-providing organizations can apply the findings of this research to enhance the level of participation of their customers and improve the performance of social media marketing in attracting customers.
Limitations – Since this is an exploratory study, the research findings are limited to the specific sample, and thus, the results may change in the case of changes in the sample size. Also, different opinions about the research topic among members of the sample population can affect the research results to a certain extent.
Originality – Proper analysis of the impact of social media marketing strategies on customer participation intention, and attention to the perceived value of customers when receiving insurance services, is crucial in improving the performance of insurance companies. This is the first time that research on the Iranian insurance industry was conducted for this purpose and the results can be very effective.
The main objective of this study was to identify and prioritize effective criteria in selecting Lean Six Sigma improvement projects in the healthcare and treatment sector in Iran. The present study ...was an applied research in terms of objective and a descriptive and analytical one according to the research methodology and data collection approach. The research statistical population included experts and managers with experience in the field of implementing the lean six sigma methodology in the field of healthcare and treatment in Iran. We used interviews and questionnaire tools to collect the data. The effective criteria were identified through reviewing previous research, which were then prioritized based on the experts’ opinions using the BWM method. According to the results, out of the six main dimensions and 20 criteria identified, the customer development dimension with a weight of 0.387 and the customer satisfaction criterion with a weight of 0.066 were determined as the most effective dimension and the most effective criterion, respectively. Accordingly, the directors of medical centers and organizations affiliated with the healthcare sector are recommended to pay special attention to these defined criteria of the customer development dimension to effectively implement the lean six sigma methodology and managing an effective customer relationship.
The results of the research show that the implementation of total quality management can improve processes and public participation in doing the best work in the organization, which in turn can ...increase market share, increase profits, increase product sales, reduce Waste and rework have a positive effect. The purpose of this study was to investigate the effect of total quality management on organizational performance with respect to the mediating role of organizational innovation capability in Iran Khodro Company. The present study was applied based on the purpose and survey-correlational in terms of data collection. Accordingly, after studying the theoretical foundations and research background in the field of total quality management, organizational performance and organizational innovation capability, effective dimensions were identified and introduced in the form of a conceptual model. The statistical sample of this research consisted of 222 middle managers of Iran Khodro Company's headquarters. A researcher-made questionnaire was used to collect research data, the validity and reliability of which were confirmed. In order to fit the conceptual model of the research and test the research hypotheses, the structural equation modeling method was used in Smart PLS software. The results of testing research hypotheses showed that the dimensions of total quality management (hard quality management and soft quality management) have a positive and significant effect on organizational performance and organizational innovation capability. Organizational, the organizational innovation capability variable has an influential mediating role.
Svrha – Glavna svrha studije jest procijeniti učinak komponenata marketinške strategije društvenih medija na sudjelovanje korisnika u uslugama u iranskoj industriji osiguranja, a s obzirom na ...medijatorsku ulogu percipirane vrijednosti korisnika usluge osiguranja.
Metodološki pristup – Radi se o primijenjenom, opisnom anketnom istraživanju. Za prikupljanje podataka korišten je anketni upitnik. Statistički skup istraživanja činila su aktivna poduzeća u iranskoj industriji osiguranja. Metodom slučajnog uzorkovanja odabran je uzorak od 15 osiguravajućih poduzeća. Ispitanici koji su sudjelovali u anketnom istraživanju odabrani su na temelju prosudbe.
Rezultati i implikacije – Rezultati studije otkrili su da marketinška strategija društvenih medija ima pozitivan i značajan učinak na namjeru sudjelovanja korisnika. Rezultati su također pokazali da percipirana vrijednost korisnika u industriji osiguranja igra posredničku ulogu u odnosu između marketinške strategije društvenih medija i namjere sudjelovanja korisnika. Poduzeća u industriji osiguranja, kao i druge uslužne organizacije, mogu koristiti zaključke ovog istraživanja kako bi unaprijedili razinu sudjelovanja korisnika usluga i poboljšali učinkovitost marketinga na društvenim medijima radi privlačenja korisnika usluga.
Ograničenja – S obzirom da se radi o izviđajnom istraživanju, rezultati su ograničeni veličinom uzorka pa se mogu i promijeniti ako se promijeni veličina uzorka. Osim toga, različita mišljenja o temi istraživanja među ispitanicima mogu donekle utjecati na rezultate.
Doprinos – Pravilna analiza utjecaja marketinških strategija društvenih medija na korisnikovu namjeru sudjelovanja, kao i njegovu pozornost na percipiranu vrijednost pri korištenju usluga osiguranja, presudni su za poboljšanje poslovanja osiguravajućih poduzeća. Ovo je prvi put da se u iranskoj osiguravajućoj industriji provodi istraživanje u tu svrhu, a dobiveni rezultati mogu biti korisni.
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