Purpose
– The purpose of this paper is to empirically explore antecedents of local food purchase intention in two food producing countries with different cultural backgrounds.
...Design/methodology/approach
– An online survey was employed to collect data from consumers located in Chile (n=283) and Australia (n=300). A proposed model is tested with structural equation modelling.
Findings
– Attitude towards consuming local food is a strong and direct driver of intentions to purchase local food in both countries. Attitude towards supporting local agri-businesses and consumer ethnocentrism are found to positively impact attitude towards consuming local food in both countries. Attitude towards local agri-businesses also has a direct effect on intentions to purchase local food in Australia, but not in Chile. Interestingly, subjective norms are not found to affect intentions to consume local food in either country.
Research limitations/implications
– The paper examines factors affecting the attitude towards and behavioural intention regarding local food consumption and develops an extended model of local food consumption. An outcome of this new model is the inclusion of personal variables, which influence local food purchasing behaviour.
Practical implications
– Producers and retailers need to develop campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption.
Originality/value
– This is the first study to demonstrate that positive attitudes towards local foods are important drivers of local food purchase behaviour, independent of the cultural characteristics or level of economic development within a country.
Although there is an increase in research on different aspects of voluntary simplicity (VS), there is less understanding of the trajectories that individuals follow when adopting a voluntary ...simplicity lifestyle, and how transitioning to this lifestyle relates to inner growth. The aim of the paper is to examine the role of inner growth on differentiating voluntary simplicity from other lifestyles. We draw on the framework of resonance by Rosa (2019) Resonance. A sociology of our relationship to the world. Cambridge, UK: Polity Press, who claims the need to move from a state of permanent search for material resources, to develop a resonant relationship with the world. Resonance is a way of relating to the world, where individuals and the world mutually affect each other in an interactive way. Seventeen in-depth interviews were held with voluntary simplifiers living in Chile. The findings propose a model that identifies three different trajectories that people follow to achieve a voluntary simplicity lifestyle and the implication for inner growth as a result of more resonant relationships with the world.
This paper explores the main satisfiers and dissatisfiers for international students in Australia's higher educational sector. Using a critical incident technique, this study is conducted with ...international students of higher education in Australia. Four categories of satisfiers and dissatisfiers emerge from the data which are related to individual performance, quality of the educational service, socialization, and living conditions.
Purpose
This study aims to investigate how Internet services can improve the well-being of elderly consumers. Drawing on transformative service research (TSR) and technology adoption literature, it ...examines the main challenges for the elderly when adopting Internet services and how they and their family members can co-create value to improve the elderly service inclusion and well-being.
Design/methodology/approach
A qualitative methodology is used to identify challenges, value co-creation behaviors and well-being outcomes of elderly individuals and their family members when using Internet services. The data collection method involved 24 in-depth interviews with consumers over 75 years of age and their family members.
Findings
This research first recognizes specific challenges for the elderly in adopting Internet services related to resistance to technology adoption and health impairments. Second, the findings identify value co-creation behaviors held by elderly consumers of Internet services: learning and formal training, complying with indications and seeking help when they encounter problems with technology. Family members also contribute to elderly well-being through two value co-creation behaviors: helping and supporting elderly relatives with technology and being patient and tolerant when they need support. Finally, these behaviors are found to influence five dimensions of elderly consumers’ well-being: enjoyment, personal growth, mastery, autonomy and social connectedness.
Originality/value
This study addresses a gap in the literature by exploring the value co-creation behaviors of elderly consumers of Internet services and their family members for improving well-being outcomes. Understanding value co-creation and well-being for elderly consumers of Internet services is an emerging and under-researched area in TSR and service inclusion literature.
Purpose - Although the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There remains a lack of theory in ...particular that addresses the measurement of the effectiveness of destination branding over time. The purpose of this paper is to test the effectiveness of a model of consumer-based brand equity (CBBE) for a country destination.Design methodology approach - A model of CBBE was adapted from the marketing literature and applied to a nation context. The model was tested by using structural equation modelling with data from a large Chilean sample (n=845) comprising a mix of previous visitors and non-visitors. The model fits the data well.Findings - The paper reports the results of an investigation into brand equity for Australia as a long-haul destination in an emerging market. The research took place just before the launch of the nation's fourth new brand campaign in six years. The results indicate Australia is a well-known but not compelling destination brand for tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office.Practical implications - The paper suggested that CBBE measures could be analysed at various points in time to track any strengthening or weakening of market perceptions in relation to brand objectives. A standard CBBE instrument could provide long-term effectiveness performance measures regardless of changes in destination marketing organisation staff, advertising agency, other stakeholders and budget.Originality value - The paper contributes to the nation-branding literature by being one of the first to test the efficacy of a model of CBBE for a tourism destination brand.
Many retailers are expanding to foreign markets, however not all internationalization attempts are successful. This study utilizes an institutional perspective to examine unsuccessful ...internationalization efforts. According to this approach, retailers are more likely to succeed when they adapt their retail formats to the norms of the local market and achieve legitimacy from the relevant social actors. Four cases of unsuccessful retail internationalization to the Chilean market by Home Depot, Royal Ahold, Carrefour, and J.C. Penney, were examined. Based on expert and consumer interviews, findings show that these retail firms defied local institutional pressures from consumers, suppliers, competitors, retail executives, and the business community. Management executives of these firms did not embed themselves in the broader social network. It was also apparent that the competition had anticipated and responded to their sources of competitive advantage. Finally, their scale was not big enough to command any advantages in the supply chain network.
Purpose - Relationship trust and commitment are two key dimensions of international exchanges. Both have been extensively investigated from an exporter (as opposed to importer) perspective in ...developed country (as opposed to developing country) contexts. To address these gaps, this paper aims to develop a model of antecedents and outcomes of importer trust and commitment in two developing countries.Design methodology approach - The paper tests the proposed model using data from Chile and Bangladesh. Hypotheses are tested using structural equation modeling (SEM).Findings - SEM analysis reveals that most of the hypotheses are supported in both the Bangladeshi and Chilean context. The findings of this paper also suggest that the effects of importer transaction-specific investments on importer commitment are distinct in the Bangladeshi context.Practical implications - Practically, these results show that trust and commitment are essential for enhancing importer relationship performance in developing countries. Importer trust in a foreign supplier is effective when suppliers are competent and provide relatively superior facilities, as opposed to opportunistic proclivity. Importer commitment to a foreign supplier is stronger when importers perceive that the foreign supplier is not opportunistic, but is knowledgeable and experienced with the importer market, and they perceive that it is an advantage importing from that supplier. Cultural similarity between importers and foreign suppliers improves importer trust in both countries. However, importer commitment in Chile increases with importer transaction-specific investment, but this is not found to be the case in Bangladesh.Originality value - This paper contributes to the importer-exporter exchange relationship literature by testing a model of antecedents and outcomes of importer trust and commitment. The tested model is one of few that considers developing country contexts and incorporates two novel antecedents of trust and commitment: importer knowledge and experience, and supplier resource competency.
Purpose
This paper aims to propose a framework of transformative strategies across the different levels of the service ecosystem for the recovery, well-being and inclusion of Latin American small ...service firms in the new service marketplace.
Design/methodology/approach
The viewpoint presents an overview of the transformative strategies that can be developed by ecosystem actors for Latin American small service firms in the new marketplace, due to the pandemic crisis. The data are based on personal research and secondary industry reports.
Findings
The pandemic crisis has had an unpresented effect on the service industry in Latin America, particularly on small service firms, which are largely informal. This viewpoint provides themes for timely and actionable transformative strategies for the service industry ecosystem in this region and proposes research avenues for service scholars.
Research limitations/implications
This viewpoint provides implications and ideas for future research on transformative actions for a new services marketplace in Latin America.
Originality/value
This viewpoint the first to propose transformative ecosystem strategies for recovery, well-being and inclusion of small service firms in the new service marketplace in Latin America.
Previous studies show that the Internet positively influences firms’ export activities from developed markets. However, the literature is vague as to whether the Internet has an impact on the export ...performance of firms from emerging markets. This study tests a conceptual model that includes the effect of Internet marketing capabilities on export market growth in an emerging market. Drawing on a cross-national sample of 204 export firms from a Latin American country (Chile), findings indicate that Internet marketing capabilities positively influence the availability of export information, which in turn impacts the development of business network relationships and export market growth.
PDF
