The effective management of employees’ knowledge has been described as a critical ingredient for organizations seeking to ensure sustainable strategic competitive advantage in the market place. The ...goal of the study was to examine how knowledge management affect workers' job clarity and service quality. The cross-sectional survey approach was used in this study while purposive sampling technique was employed to select private hospitals. The research included 300 employees from Trust Hospital, Otoo Memorial Hospital, and Cocoa Hospital, all of which are private institutions in Ghana. Data was collected using the questionnaire. The analysis was done using Statistical Package for Social Sciences (SPSS) version 20 and Structural equation modeling. The findings demonstrated that service quality and knowledge management had a beneficial association.
It has become crucial for companies to proactively consider how to draw in and then keep customers. The goal of the study is to determine whether Ghanaian banks have successfully employed innovative ...relationship marketing as a tactic through superior customer service to acquire a competitive edge. This study utilized a cross-sectional design and used simple random selection to choose 130 customers, while the purposive sampling method was used to select five Ghanaian banks. Data were gathered via a self-reported survey (questionnaire). To present the results, structural equation modeling was employed. Structured equation modeling (PLS-SEM) with SmartPLS 3.0 was used to examine the data. This study has added to the body of knowledge by demonstrating how innovative relationship marketing may be used to gauge service quality and gain a competitive edge. The study’s conclusions suggest that the resource-based paradigm is appropriate for representing both tangible resources like physical resources and intangible resources like customer service excellence. The study findings demonstrated that inventive relationship marketing improved service quality significantly, giving banks a competitive edge.
This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional ...intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles.
The association between organizational culture and job satisfaction among employees of Colleges of Education was the focus of this paper. The study’s main objective was to determine whether certain ...aspects of organizational culture have an impact on workers’ job satisfaction. Employees of Ghanaian Colleges of Education were the focus of a cross-sectional study. A systematic questionnaire was used to collect the data; 200 questionnaires were given out, and 179 valid questionnaires were returned. Utilizing a stratified and straightforward random selection procedure, the personnel were chosen. The quantitative data was analysed using Statistical Product and Service Solution (SPSS), version 20.0. The correlation analysis was used to determine the relationships between organizational culture and job satisfaction. It emerged that except power culture, the other variables of the dimensions of organisational culture had a positive relationship with employees’ job satisfaction. In the light of this, the authors advise that the management and administrators of Colleges of Education should heavily emphasize the components of organizational culture which are authority, role, achievement, and support. The goal of this paper is to help employees understand the fundamentals of organizational culture, which will increase their job satisfaction. Keywords: Organisational Culture, Cultural Dimensions, Job Satisfaction, Colleges of Education, Employees
This paper brings to light the powerful connection between buyer and supplier relationships in terms of information sharing, information quality, and supply chain performance. We show supply chain ...partners coordinate their activities by offering high-quality information to enable interactions between buyers and providers. We show information sharing acts as a mediator between information quality and supply chain performance. A survey is distributed to suppliers of key industrial businesses active in the manufacturing sector to collect empirical data. Confirmatory factor analysis and structural equation modeling (CB-SEM) are used to analyze the data. The results show twenty manufacturing firms recognized the information-sharing function of mediation. We demonstrate that there is a partial mediating effect between information quality and supply chain performance satisfaction through information sharing. Accordingly, this study focuses on information sharing and information quality regarding supply chain performance. The main goal is to ensure that supply chain organizations communicate reliable information, which would boost overall performance due to imposing supply chain management principles that would enhance information quality and dependability.
This article brings to light the powerful connection between the visual branding of a product leading and customer loyalty. Thus, the visual impact of a product development stages from the concept ...level, early sketches to trademarked logos, complements of branding approach or the final endorsement level. The study relied on a survey that had 150 respondents as the sample. Purposive sampling and simple random sampling procedures were used to select Nestle-limited graphic designers and customers. We show that visual branding acts as a mediator between product development and customer loyalty. A survey is distributed to graphic designers at Nestle Limited in the manufacturing sector to collect empirical data. Confirmatory factor analysis and structural equation modelling are used to analyse the data. The data were gathered using a standardised inquiry form, specifically a five-point Likert scale. The results show that graphic designers contribute to product development and creation, leading to customer loyalty. We demonstrate that there is a partial mediating effect between product development and customer loyalty through visual branding. The main goal is to ensure that during product development stages, graphic designers use visual branding to communicate reliable information to customers through the drawing, colour, shape and design of a product, which would boost overall product performance, leading to customer loyalty.
Literature is replete with studies indicating how innovation influences service quality and business performance. In addition to highlighting the research trends in the service sector under ...investigation, this paper explores the impact factor of innovation on service quality leading to business performance. The cross-sectional survey was the research approach used, while confirmatory factor analysis and structural equation modeling (CB-SEM) was used to analyze the data. In order to study the mediation effect of innovation on service quality and business performance among restaurants bootstrap was used to conduct mediation analysis. The study highlighted that innovation fully mediates service quality and business performance among restaurants in Ghana. Moreover, a business model that highlighted the effectiveness of innovation to service quality leading to business performance among restaurants in Ghana is being advocated. This study will encourage restaurant owners to use innovation in their daily routine to improve service to improve their company’s success.
Businesses have been altered by digital marketing platforms, which have prompted them to use technology that allows them to give high-quality service at a cheap cost. This is the first study of this ...type to investigate how digital marketing platforms impact purchase decisions among students during the COVID-19 era. The study was to look at a variety of digital marketing platforms in Ghana. A simple sampling strategy was used to select participants for the study while standard surveys or questionnaires were used to collect data. With the exception of missing surveys, 500 questionnaires were sent and 389 available responses were returned, indicating 77.8% response rate for all participants. Partially least square structural equation modeling (PLS-SEM) was used to test the proposed model. The findings revealed that a number of significant digital media outlets influence students buying decisions in Ghana. Customers use digital media platforms to purchase a variety of items, and digital marketing influences their shopping habits.
