Commercialization of higher education is consequence of the overall commercialization of life, which will be analyzed in this article from a historical and sociopedagogic perspective. This paper ...discusses the emergence and development of consumerism, not as an economic theory, but an imposed lifestyle and social ideology. Consumerism is the product of capitalist system which designs consumer behavior through manipulative media. Consumption became massive in the late 18th century and now in 21stcentury it has grown into unnecessary or non-functional items possession ideology. The aim of this paper is to give the pedagogical problematics frame in consumerism analyses and to encourage the profession through current questions to conduct further research. In order to comply with demands of such defined cause, relevant literature concerning various social sciences and recent research (from abroad) have been consulted on the topic of consumerism. The silence of the academic community is one of the important reasons for the rapid expansion of consumerism at all levels. In this paper we appeal for a greater involvement of scientists in researching this topic, especially in social sciences and humanities. Therefore, we hope that this article will inspire a broader academic debate from different perspectives and scientific areas over the current problem of commercialization of the life which results in the commercialization of higher education. This paper treats consumerism and commercialization of the life as a highly important pedagogical issue which has a great influence on children and young people nowadays so we think it should become the subject of theoretical and practical analysis of educationalsystem.
Commercialization of higher education is consequence of the overall commercialization of life, which will be analyzed in this article from a historical and sociopedagogic perspective. This paper ...discusses the emergence and development of consumerism, not as an economic theory, but an imposed lifestyle and social ideology. Consumerism is the product of capitalist system which designs consumer behavior through manipulative media. Consumption became massive in the late 18th century and now in 21st century it has grown into unnecessary or non-functional items possession ideology. The aim of this paper is to give the pedagogical problematics frame in consumerism analyses and to encourage the profession through current questions to conduct further research. In order to comply with demands of such defined cause, relevant literature concerning various social sciences and recent research (from abroad) have been consulted on the topic of consumerism. The silence of the academic community is one of the important reasons for the rapid expansion of consumerism at all levels. In this paper we appeal for a greater involvement of scientists in researching this topic, especially in social sciences and humanities. Therefore, we hope that this article will inspire a broader academic debate from different perspectives and scientific areas over the current problem of commercialization of the life which results in the commercialization of higher education. This paper treats consumerism and commercialization of the life as a highly important pedagogical issue which has a great influence on children and young people nowadays so we think it should become the subject of theoretical and practical analysis of educational system.
Subliminalna percepcija zapravo znači zamisao da je moguće utjecati na ljudske misli, osjećaje i ponašanja kroz razne podražaje bez svjesnog znanja osobe na koju se utječe. Audiovizualne tehnike ...otkrivaju subliminalne informacije kroz odvajanje figure od pozadine, umetanje, tahistoskopski prikaz, osvjetljenje i ozvučenje niskog intenziteta, osvjetljenje te pozadinske zvukove. Subliminalno oglašavanje je tehnika koja se koristi metodom izlaganja potrošača slikama proizvoda, nazivima proizvoda i drugim marketinškim podražajima. Istraživanja su pokazala da dolazi do promjena u osjećajima, vjerovanjima, nagonima, ponašanju itd. Učinci subliminalnih podražaja su potvrđeni na velikom broju mjerljivih ponašanja, od kratkih semantičkih učinaka do ozbiljnih učinaka na emocionalni život pojedinca i donošenja odluka. U radu se navodi osam mehanizama perceptivne obrane, odnosno osam načina na koje skrivamo informacije od sebe kako bi izbjegli tjeskobu, depresiju, konfuzije i perceptivnu preopterećenost.
Cilj je rada s teorijskog aspekta istražiti i identificirati oblike stigmatizacije koja u konačnici
ukazuje na višestruko negativne društvene implikacije. Metodom sekudarne analize i analize
sadržaja ...u radu se problematizira stigmatiziranje u društvenom i pedagoškom kontekstu čije su
posljedice osobito negativne za ugrožene i marginalizirane skupine ljudi. Analizom podataka
utvrđeno je da nasilje nad mišljenjem ima obilježje bezuvjetne podređenosti pojedinca normama
i inim kolektivitetima koji stvaraju stereotipe o drugima i drugačijima kao nepoželjnima te da
se stigmatizacija temelji na rasprostranjenim stereotipima koji postaju osnova za isključivanje
ili izbjegavanje određene skupine ljudi. Zaključuje se da su u procesu destigmatizacije odgoj i
obrazovanje iznimno važan segment u formiranju (ne)humanih društvenih obrazaca ponašanja.
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