The present research attempts to understand the young consumers' intention toward buying green products in a developing nation; India. The study has used the Theory of Planned Behavior (TPB) as its ...theoretical framework and further attempted to extend the TPB by incorporating additional constructs (environmental concern & environmental knowledge) in it. Data was collected using self-administered questionnaire survey and analyzed with the help of structural equation modeling (SEM). The finding reported the usefulness of TPB in predicting young consumers' intention towards purchasing green products. The result also supported the applicability of including additional constructs in TPB, as it has improved the predictive utility of the proposed model (from 27.1% to 37.7%). At the end, the implications for policy makers and scope for further research have been discussed.
•Findings supported the applicability of TPB in predicting green purchase intention.•Additional constructs (environmental concern & knowledge) were included in TPB.•The study supported the inclusion of additional construct in the TPB.•Additional constructs improved the predictive power of the theoretical framework.•Environmental concern emerged as the most significant predictor of green purchase intention.
The present study attempts to investigate the consumer's intention to purchase organic food in the context of a developing nation (India) using the Theory of Planned Behavior (TPB). Further, the ...study has incorporated additional constructs (moral attitude, health consciousness and environmental concern) in the TPB and measured its appropriateness. Responses were collected from 220 young consumers adopting convenience sampling approach. Data were analyzed using Structural Equation Modeling (SEM) to evaluate the strength of relationship between the constructs. The findings reported that the TPB partially supported the organic food purchase intention. Among the additional constructs incorporated, moral attitude and health consciousness positively influenced the consumer's intention to purchase organic food. The study has supported the inclusion of new constructs in the TPB as it has improved the predictive power of the proposed framework in determining consumer's intention to purchase organic food.
•TPB has partially supported the organic food purchase intention among Indian youth.•Findings supported inclusion of new constructs in TPB for organic food purchase.•Moral attitude & Health concern were found important in addition to TPB constructs.•Environmental concern did not show significant influence on purchase intention.
Purpose
The present study aims to explore the influence of green marketing functions (green activities, corporate communication of green activities and green image) on corporate image in the ...hospitality sector. Further, the study tries to explore the consumer’s intention to visit the hotels practicing green marketing.
Design/methodology/approach
Using snowball sampling approach, a total of 220 usable responses were obtained from the consumer via an internet survey. Data were analyzed using structural equation modeling to evaluate the strength of relationship and model fit.
Findings
The findings show that green/eco-friendly activities and green image significantly influence the corporate image of the hotel, which in turn results into significant positive impact over consumer’s intention to visit the hotel. No significant influence of corporate communication of green activities on corporate image of the hotels was found, which may be because of the low level of communication of green practices by the hotels in India.
Practical implications
The findings offer insight to the managers regarding the impact of green marketing practices adopted by the hotels on their corporate image which in turn results into increased visit/revisit intention.
Originality/value
The study deals with the topic “the influence of green marketing on corporate image”, which has received scant attention by researchers. The paper attempts to provide empirical evidence in this area. The study yields several implications that can be helpful for managers while devising green marketing strategies for the hospitality sector. The study is among the initial studies exploring the influence of green marketing on corporate image in the Indian context.
The present study attempts to understand the concept of consumer engagement (CE) in Cause-related Marketing (CRM) context. Utilizing a simultaneous qual + qual mixed method research approach; the ...authors have attempted to consider two research questions: (1) how online retail organizations operating in India are framing CRM campaigns for enhancing consumer engagement, and (2) what are the factors that motivate consumers to engage with CRM initiatives of online retailers. Integrating the findings of the study with the ‘Hierarchy of Engagement Model’ provided by Grewal et al. (2017b), the authors have proposed a conceptual model of CE in CRM context. Further, the study provides implications for both academics and marketing practitioners.
Purpose
However, while the benefits of adopting virtual work structures have been extensively discussed, ethical considerations have been largely ignored in the existing literature. To fill this gap, ...this study aims to investigate the key ethical issues associated with virtual workplaces. It also aimed to examine the various preventive measures that could be considered for effectively managing such challenges.
Design/methodology/approach
The study adopted an inductive research approach using qualitative methodology. Data was collected by executing the technique of dual moderator focus group discussion. By using the purposive sampling technique, the sample comprised 24 software professionals from emerging economies such as India. All sessions were transcribed, and the data were analysed using the content analysis method.
Findings
The study reports some interesting results related to various ethical issues and the preventive measures to handle such issues in virtual workplaces. The themes that emerged related to ethical issues have been categorised into three broad categories, i.e. People, Technology and Culture. In contrast, preventive measures have been reported in both contexts, i.e. pre-preventive and post-preventive measures. Furthermore, few recommendations have been made to improve virtual work experiences for remote work professionals. The identified themes and categories were classified and arranged in “Network View”, a feature embedded in Atlas.ti7 software, to analyse the conceptual relationships.
Practical implications
The findings may help managers regarding various ethical issues in virtual work settings. It may also provide an insight to the managers about the benefits of adopting preventive measures for handling ethical dilemmas in virtual workplaces in an emerging economy like India.
Originality/value
The study may be seen as one of the earliest attempts to consider the lingering debate on ethics in virtual workplaces. The findings of the study have implications for further theoretical research on the topic.
Purpose
The purpose of this paper is to document the experiences of team members in order to map the kinds of experiential outcomes that they report while working in virtual teams. The study will ...help to expand the understanding of various issues related to virtual work arrangements from the perceptions of information technology (IT) professionals in India.
Design/methodology/approach
The study was conducted by adopting an exploratory approach with the use of qualitative methodology. The method of sampling adopted was purposive cum snowball sampling. Semi-structured interviews (face-to-face and telephonic) were conducted by taking a sample of 52 respondents, who are employed by IT organisations. The interviews were recorded digitally, transcribed and analysed by using the content-coding approach followed by a thematic analysis.
Findings
The foremost contribution of the study is that it has considered the various motivators and the skills required to be a successful virtual team player. Significant challenges encountered in virtual teams have also been identified.
Practical implications
Virtual teams in the contemporary business environment are evolving with an unparalleled velocity. The findings of the paper have implications for managers, team leaders and change agents regarding how to transform and sustain in the rapidly changing business context of emerging economies.
Originality/value
In the extant literature on virtual teams very little is known about how individual members perceive this new form of teamwork. The findings of the study advance research on the topic of virtual teams by lending empirical support with respect to the interaction effects between IT and human beings. Recommendations have been provided for individual team members and organisations.
Purpose
The recent development in the scholarship of cause-related marketing (CRM) highlights the growing popularity of this field of research. CRM is one of the forms of communicating corporate ...social responsibility (CSR). Although CSR is being extensively studied as a field of research, researchers have made limited efforts to review the development and progression of CRM research. Being an embryonic research field, a deeper understanding of the current state of CRM research and future research propositions is required. This study aims to fill this gap by providing a bibliometric review of the CRM research published in the Web of Science (WoS) database.
Design/methodology/approach
A bibliometric literature review has been conducted of the papers published in WoS database to map the field of research in CRM. Various techniques, namely, citation analysis, co-citation analysis, co-authorship analysis, co-occurrence analysis and bibliographic coupling have been incorporated, and analysis has been provided.
Findings
The findings highlight the important themes and research areas focused by CRM researchers. The study throws light on the important research avenues present in the field of CRM.
Originality/value
The findings offer both academic and practical implications. The present study is a novel study exploring the scholarship of CRM using the bibliometric analysis technique.
Purpose
The present study aims to explore the influence of green marketing functions (green activities, corporate communication of green activities and green image) on corporate image in the ...hospitality sector. Further, the study tries to explore the consumer’s intention to visit the hotels practicing green marketing.
Design/methodology/approach
Using snowball sampling approach, a total of 220 usable responses were obtained from the consumer via an internet survey. Data were analyzed using structural equation modeling to evaluate the strength of relationship and model fit.
Findings
The findings show that green/eco-friendly activities and green image significantly influence the corporate image of the hotel, which in turn results into significant positive impact over consumer’s intention to visit the hotel. No significant influence of corporate communication of green activities on corporate image of the hotels was found, which may be because of the low level of communication of green practices by the hotels in India.
Practical implications
The findings offer insight to the managers regarding the impact of green marketing practices adopted by the hotels on their corporate image which in turn results into increased visit/revisit intention.
Originality/value
The study deals with the topic “the influence of green marketing on corporate image”, which has received scant attention by researchers. The paper attempts to provide empirical evidence in this area. The study yields several implications that can be helpful for managers while devising green marketing strategies for the hospitality sector. The study is among the initial studies exploring the influence of green marketing on corporate image in the Indian context.
Purpose This paper aims to determine the impact of perceived virtuality on team dynamics and outcomes by adopting the Input-Mediators-Outcome (IMO) framework. Further, it also investigates the ...mediating role of team processes and emergent states. Design/methodology/approach The authors collected survey data from 315 individuals working in virtual teams (VTs) in the information technology sector in India using both offline and online questionnaires. They performed the analysis using Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings The authors investigated two sets of hypotheses – both direct and indirect (or mediation interactions). Results show that psychological empowerment and conflict management are significant in managing VTs. Also, perceived virtuality impacts team outcomes, i.e. perceived team performance, team satisfaction and subjective well-being. Research limitations/implications The interplay between the behavioural team process (conflict management) and the emergent state (psychological empowerment) was examined. The study also helps broaden our understanding of the various psychological variables associated with teamwork in the context of VTs. Practical implications Findings from this study will aid in assessing the consequences of virtual teamwork at both individual and organisational levels, such as guiding the design and sustainability of VT arrangements, achieving higher productivity in VTs, and designing effective and interactive solutions in the virtual space. Social implications The study examined the interplay between behavioural team processes (such as conflict management) and emergent states (such as psychological empowerment). The study also theorises and empirically tests the relationships between perceived virtuality and team outcomes (i.e. both affective and effectiveness). It may serve as a guide to understanding team dynamics in VTs better. Originality/value This exploratory study attempts to enhance the current understanding of the research and practice of VTs within a developing economy.
