Sharing economy Grubišić, Dragana; Podrug, Doris
Management,
2023, Volume:
28, Issue:
Special Issue
Journal Article, Web Resource
Peer reviewed
Open access
This paper focuses on the two most prevalent and economically significant services of the sharing economy: accommodation and transport. Its primary objective is to compare these two crucial sectors ...in terms of user perspective and their perceived service quality. Given that these platforms operate similarly, this study aims to determine if there are unique aspects that require different approaches or areas that need to be improved. This is crucial for making these platforms function better and provide a better experience for users. The quality of service was analysed through technical and social categories. The goal was to determine whether and how the aforementioned service quality categories affect user behaviour and whether there are differences in the ranking of service quality categories from the users’ perspective, depending on the individual sector of the sharing economy. On a sample of 327 respondents, SEM analysis was used to show that the technical and social categories of service quality positively and directly influence the behavioural intentions of users in the sharing economy in both the accommodation and transport sectors. The findings also revealed that, for the users of the sharing economy service in the accommodation sector, the social category of service quality is more important than the technical category, while for the users of the sharing economy services in the transport sector, the technical category of service quality is more important than the social one.
Ovaj rad usredotočuje se na dvije najrasprostranjenije i ekonomski značajne usluge u ekonomiji dijeljenja: smještaj i prijevoz. Njegov primarni cilj je usporediti ova dva ključna sektora s aspekta korisnika i njihove percipirane kvalitete usluge. S obzirom na sličan način djelovanja ovih platformi, ovo istraživanje ima za cilj utvrditi postoje li jedinstveni aspekti koji zahtijevaju različite pristupe ili područja koja treba poboljšati. To je ključno kako bi ove platforme bolje funkcionirale i pružile bolje iskustvo korisnicima. Kvaliteta usluge analizirana je kroz tehničke i društvene kategorije. Cilj je bio utvrditi hoće li i kako navedene kategorije kvalitete usluge utjecati na ponašanje korisnika te postoje li razlike u rangiranju kategorija kvalitete usluge s gledišta korisnika, ovisno o pojedinom sektoru ekonomije dijeljenja. Na uzorku od 327 ispitanika, SEM analiza korištena je kako bi se pokazalo da tehničke i društvene kategorije kvalitete usluge pozitivno i izravno utječu na ponašanje korisnika u ekonomiji dijeljenja u sektorima smještaja i prijevoza. Također, rezultati su otkrili da je za korisnike usluga ekonomije dijeljenja u sektoru smještaja društvena kategorija kvalitete usluge važnija od tehničke kategorije, dok je za korisnike usluga ekonomije dijeljenja u sektoru prijevozna tehnička kategorija kvalitete usluge važnija od društvene.
Ubrzani tehnološki razvoj zadnjih nekoliko desetljeća doveo je do odmicanja od tradicionalnog modela poslovanja poduzeća na razvoj novih modela koji se oslanjaju na korištenje digitalnih platformi za ...dijeljenje nedovoljno iskorištenih dobara ili usluga, što je poznato kao ekonomija dijeljenja. Porast ekonomije dijeljenja značajno mijenja potrošačko ponašanje milijuna ljudi širom svijeta. Ekspanzivan rast ekonomije dijeljenja i njezin dramatičan utjecaj na različite aspekte današnjeg društveno-ekonomskog sustava potaknuo je sve veći interes javnosti posljednjih desetak godina. Na tržište su ušli novi igrači na mnogim poljima koji su stekli značajnu važnost, a neki su čak i nadigrali postojeće igrače. Ekonomija dijeljenja značajno mijenja modele poslovanja u raznim industrijama te nameće brojna ekonomska, društvena i pravna pitanja. Cilj ovog rada je ukazati na trendove u razvoju koncepta ekonomije dijeljenja, te kroz pregled relevantne literature pružiti iscrpnu analizu dosadašnjih spoznaja, kao i sagledati potencijalna neistražena područja ekonomije dijeljenja. Stoga se u radu daje pregled literature o motivaciji i iskustvima korisnika, utjecaju recenzija na odabir usluga, te čimbenicima koji utječu na formiranje cijene. Osim aspekta korisnika, proučava se i aspekt pružatelja usluga, njihova motivacija za sudjelovanjem kao i strategije i ponašanje pružatelja usluga. Rad također naglašava važnost proučavanja svih sektora i platformi u ekonomiji dijeljenja, temeljem spoznaje da se najveći broj dosadašnjih studija odnosi na područje smještaja.
Ovaj rad analizira percipiranu kvalitetu usluge u ekonomiji dijeljenja, specifično u sektorima smještaja i prijevoza. Cilj istraživanja je utvrditi razlike u stavovima korisnika usluga u ovim ...sektorima u percepciji kvalitete usluge i identificirati koja dimenzija kvalitete usluge je važnija za korisnike. Istraživanje se temeljilo na dvije dimenzije kvalitete usluge: tehničkoj i društvenoj. Ispitivanje je provedeno na uzorku od 327 ispitanika, a uzorak istraživanja činili su korisnici ekonomije dijeljenja u smještaju i prijevozu u Hrvatskoj. Rezultati pokazuju da je za korisnike usluge smještaja i prijevoza važno da se aplikacija redovito ažurira kako bi brzo dobili nove informacije i lakše izabrali uslugu. Također, obje skupine korisnika smatraju da imaju višestruke koristi od ove usluge, kao što su mogućnost upoznavanja drugih ljudi i osjećaj sigurnosti. Međutim, postoji statistički značajna razlika u percepciji korisnika u određenim aspektima društvene dimenzije kvalitete usluge. Naime, društvena dimenzija pokazala se izuzetno važnom u istraživanjima sektora smještaja. Pokazuje se da je želja za zajednicom i socijalnom interakcijom razlog odabira takvog smještaja u odnosu na tradicionalni oblik. Uloga domaćina je ključna u odabiru smještaja, a gosti cijene boravak s domaćinom jer im među ostalim pruža priliku za autentičnim iskustvima. Ovi rezultati mogu biti korisni za pružatelje usluga u ekonomiji dijeljenja u smještaju i prijevozu, kako bi bolje razumjeli preferencije i očekivanja svojih korisnika i poboljšali kvalitetu svojih usluga.
This paper analyzes the perceived service quality in the sharing economy, specifically in the accommodation and transport sectors. The aim of the research was to determine differences in service quality perceptions among users in these sectors and to identify which category of service quality is more important to them. The research was based on two categories of service quality: technical and social. The survey was conducted on a sample of 327 respondents, and the research sample consisted of users of the sharing economy in accommodation and transport in Croatia. The results show that for users of accommodation and transport services, it is important that the application is regularly updated to quickly receive new information and to make service selection easier. Additionally, both groups of users believe that they have multiple benefits from this service, such as the ability to meet other people and a sense of security. However, there is a statistically significant difference in user perception in certain aspects of the social category of service quality. Specifically, the social category has been shown to be extremely important in accommodation sector studies. The desire for community and social interaction is a reason for choosing this type of accommodation over traditional forms. The role of the host is crucial in the choice of accommodation, and guests appreciate staying with a host because it provides them with the opportunity for authentic experiences. These results can be useful for service providers in the sharing economy in accommodation and transport to better understand the preferences and expectations of their users and improve the quality of their services.
This paper analyzes the perceived service quality in the sharing economy, specifically in the accommodation and transport sectors. The aim of the research was to determine differences in service ...quality perceptions among users in these sectors and to identify which category of service quality is more important to them. The research was based on two categories of service quality: technical and social. The survey was conducted on a sample of 327 respondents, and the research sample consisted of users of the sharing economy in accommodation and transport in Croatia. The results show that for users of accommodation and transport services, it is important that the application is regularly updated to quickly receive new information and to make service selection easier. Additionally, both groups of users believe that they have multiple benefits from this service, such as the ability to meet other people and a sense of security. However, there is a statistically significant difference in user perception in certain aspects of the social category of service quality. Specifically, the social category has been shown to be extremely important in accommodation sector studies. The desire for community and social interaction is a reason for choosing this type of accommodation over traditional forms. The role of the host is crucial in the choice of accommodation, and guests appreciate staying with a host because it provides them with the opportunity for authentic experiences. These results can be useful for service providers in the sharing economy in accommodation and transport to better understand the preferences and expectations of their users and improve the quality of their services.
Ovaj rad usredotočuje se na dvije najrasprostranjenije i ekonomski značajne usluge u ekonomiji dijeljenja: smještaj i prijevoz. Njegov primarni cilj je usporediti ova dva ključna sektora s aspekta ...korisnika i njihove percipirane kvalitete usluge. S obzirom na sličan način djelovanja ovih platformi, ovo istraživanje ima za cilj utvrditi postoje li jedinstveni aspekti koji zahtijevaju različite pristupe ili područja koja treba poboljšati. To je ključno kako bi ove platforme bolje funkcionirale i pružile bolje iskustvo korisnicima. Kvaliteta usluge analizirana je kroz tehničke i društvene kategorije. Cilj je bio utvrditi hoće li i kako navedene kategorije kvalitete usluge utjecati na ponašanje korisnika te postoje li razlike u rangiranju kategorija kvalitete usluge s gledišta korisnika, ovisno o pojedinom sektoru ekonomije dijeljenja. Na uzorku od 327 ispitanika, SEM analiza korištena je kako bi se pokazalo da tehničke i društvene kategorije kvalitete usluge pozitivno i izravno utječu na ponašanje korisnika u ekonomiji dijeljenja u sektorima smještaja i prijevoza. Takoðer, rezultati su otkrili da je za korisnike usluga ekonomije dijeljenja u sektoru smještaja društvena kategorija kvalitete usluge važnija od tehničke kategorije, dok je za korisnike usluga ekonomije dijeljenja u sektoru prijevozna tehnička kategorija kvalitete usluge važnija od društvene.
In this study, the focus was on exploring the attitudes of Airbnb users in Croatia. The primary goal was to investigate the impact of perceived service quality on users' behavioral intentions, with a ...particular emphasis on user engagement as a mediating variable. The significance of comprehending the concept of perceived service quality was highlighted, as it can aid in improving service design and development, enhancing service quality, and promoting user engagement, intention to reuse and positive recommendations. A questionnaire was administered to a sample of 327 respondents to assess the impact of perceived service quality, expressed through technical, economic, and social categories, users' behavioral intentions, and whether this influence is mediated by user engagement. Data analysis was performed using Structural Equation Modeling (SEM) with SPSS Amos 23.0 software. Our findings indicate that service quality's technical, economic, and social categories directly and positively affect the behavioral intentions of users in peer-to-peer accommodation. Moreover, user engagement was found to mediate between service quality categories and users' behavioral intentions. This suggests that users prefer the security, functionality, trustworthiness, ease of use, financial benefits, advanced information about prices, satisfaction, connection with other users, and the possibility of exchanging experiences, comments and suggestions for improvement, leading to repeated use and recommendation of the service.
This article describes how investors on the Zagreb Stock Exchange (ZSE) can use Multiple Criteria Decision Making (MCDM) to select shares for investment. Both financial and market liquidity criteria ...are used to compare different shares. Market liquidity criteria include the average number of daily trades and the average daily turnover on the regular market. These criteria help to determine the liquidity of shares in the secondary market, which is the main contribution of this research.The investment selection proposal is based on the PROMETHEE. The performance of the portfolio constructed using the Modern Portfolio Theory (MPT) was tested. Predictably, the inclusion of liquidity criteria in the share selection process resulted in an increase in the liquidity of the portfolio, an effect that is clearly evident after 2019. However, such a portfolio does not provide significantly different returns compared to a scenario where liquidity criteria are excluded from share selection process. Reading this paper provides an insight into how to make investment decisions based on criteria consistent with investors' objectives in an developing capital market.
PDF
