Odnosi s medijima jedan su od najvažnijih programa odnosa s javnošću. Zbog svoje javne izloženosti često se pojmovi odnosa s javnošću i odnosa s medijima poistovjećuje. Takav je pogled ne- potpun i ...netočan. Odnosi s medijima područje su komunikaci- je organizacije s jednim od najvažnijih dionika, a to su mediji. Unutar takve suradnje praktičari odnosa s javnošću u stalnoj su komunikaciji s novinarima. Taj odnos često zna biti napet i prožet brojnim nesporazumima. S druge strane, moguće je izgraditi ko- rektne odnose koji će biti u interesu organizacije i medija, a time i javnosti. Autori razmatraju poglede i perspektivu novinara na te odnose kao i praktičara odnosa s javnošću. Samo potpun uvid u složenost ovih odnosa omogućava izgradnju dvosmjerne simetrične komunikacije kao modela uspješne komunikacije organizacija i medija.
This article draws attention to the relationship between neuroethics, neuropolitics, political psycho-cultures and public and global mental health. In the hegemonic culture of neoliberalism the ...purpose of life has been reduced to the self-realization in economic and consumerism terms that promotes the hypercompetitive narcissistic or manic self, indifferent to the fate and suffering of others and accommodated to commodification of morals, mental health and well-being. The real public and global mental health promotion is strongly associated with creating a more empathic, less selfish individual and collective mind where people put a greater emphasis on common interests and bioethical values.
ARTIFICIAL INTELLIGENCE IN POLITICAL CAMPAIGNS Tomić, Zoran; Damnjanović, Tomislav; Tomić, Ivan
South Eastern European Journal of Communication,
12/2023, Volume:
5, Issue:
2
Journal Article, Web Resource
Open access
Modern political campaigns are in constant flux and are influenced by numerous factors. Voters are constantly on the move, making segmentation significantly challenging. Simultaneously, literacy and ...education levels among the electorate are increasing every day, leading to a more critical attitude towards the persuasion process. In addition, changes in technology and the development of infor‑ mation and communication systems directly and drastically impact the shaping and management of modern campaigns. Artificial intelligence, machine learning, and deep learning have been influenc‑ ing the creation of modern political campaigns for a decade. The significance of artificial intelligence enhances the power of big data, algorithms, and, consequently, social networks. The authors explore the impact of artificial intelligence on the planning and execution of political campaigns and the resulting consequences for political candidates, parties, and society. Keywords: artificial intelligence (AI), political campaigns, big data, algorithms, voters, ethics
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