International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, ...such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Leisure marketing Horner, Susan; Swarbrooke, John
2005., 2005, 2012-06-25
eBook
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as ...globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
Disneyland Resort, Paris: The Marketing Mix
Manchester United Football Club: Marketing the Brand
The Growth of the Online Retail Travel Market
Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.
This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as ...globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
Disneyland Resort, Paris: The Marketing Mix
Manchester United Football Club: Marketing the Brand
The Growth of the Online Retail Travel Market
Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.
This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Part one: Introduction - What is leisure?; What is marketing?; Part two: Leisure and marketing concepts - The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix - Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing.
What is marketing? Horner, Susan; Swarbrooke, John
Leisure Marketing,
2005
Book Chapter
The main concepts covered in the chapter are:
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The scope and nature of marketing
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Definitions of the marketing concept
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The application of marketing principles to profit-making and nonprofit ...making organisations
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The differences between strategic and tactical marketing
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Service product marketing in comparison to the marketing of manufactured products.
The Victoria and Albert Museum is the National Museum of Art and Design in the UK, devoted to increasing the understanding and enjoyment of art, craft and design through its collections.
Price Horner, Susan; Swarbrooke, John
Leisure Marketing,
2005
Book Chapter
The main concepts covered in the chapter are:
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Traditional methods of calculating price
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Strategic and tactical pricing policies
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State intervention in the setting of prices
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Differences in ...pricing issues.
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