The position of science in the consumer society Pashchenko, Olga V.
Izvestiâ Saratovskogo universiteta. Novaâ seriâ. Seriâ Filosofiâ. Psihologiâ. Pedagogika (Online),
12/2023, Volume:
23, Issue:
4
Journal Article
Peer reviewed
Open access
Introduction. Science in modern reality is closely intertwined with the cultural attitudes of the consumer society, and this connection is becoming stronger every year. The market economy, which ...underlies the culture of modern society, is a fairly flexible system, balancing like a tightrope walker between dynamically changing demand and consumption. Theoretical analysis. In order not to end up on the periphery of the economic system, scientific knowledge needs to show the same properties that a market economy does and, above all, flexibility. Science, becoming a branch of production, before producing must evaluate the results and think over the mechanisms for marketing the “product”, i.e. acquired knowledge or innovative technologies. Conclusion. Thus, scientists, choosing the topics for their scientific research, must clearly understand that there will be a consumer ready to “buy” the proposed research product. At the same time, it is important not to forget about the “product packaging”. It is necessary to present your research in such a way that the target audience does not doubt the need for its acquisition. Financing is received by those projects that were able to interest the commission and offer a competitive product. The values of the consumer society inevitably act as markers of the productivity of scientific research.
This article provides an argument for why the sociology of consumption should be reorientated towards a money and finance sensibility. Proceeding from the observation that the rise of financialised ...capitalism has gone largely ignored in in the field, we suggest that the conditions of contemporary consumption – shaped by austerity, inflation and an energy crisis – render this neglect untenable. In omitting money, the field not only elides its conditions of possibility but also abandons understanding of credit and consumer society to other fields that do not adequately acknowledge the dynamics of consumption. The article offers: (1) an account of why money has been absent from the sociology of consumption; (2) an auto-archaeology of data from our previous studies of household consumption in the UK, but reinterpreted and read through the lens of money and finance and (3) an indication of future research priorities and pathways for a reorientated sociology of consumption.
Globalization and consumer society are discussed in their environmental biases and with a transition between global and local scale. From experimental research, the effect of white roofs for ...temperature reduction in internal buildings at São Borja-RS is investigated. Practical experimentation makes use of habitats, with asbestos cement tiles. Graphs and statistical analysis were used in the study. It was verified that, in days of sun predominance, the habitations with white tile had 2 °C of temperature less than the gray tile, being this smaller in cases of cloudy or rainy weather. It has been estimated that, as a consequence of the lower temperature under ideal conditions, a white tile will result in a reduction about 4.4 kWh/year/m² in electric consumption with air conditioner, which translates into approximately R$ 2.00/year/m² (energy values at São Borja). Despite the appreciable reduction in average temperature, the financial return will be in the long term.
Based on the reading of Pier Paolo Pasolini's Corsair Writings and La nebbiosa, this article aims to develop two movements that may lead us to think about literature’s role in the contemporary times: ...the first one relates to how Pasolini’s journalistic criticism on consumer society may end up for assisting us to think about the current role of literature in our society; and the second one that reflects on how the tragic, as an aesthetic element that is retook through Pasolini’s fiction, is characterized as a critic to the bourgeoisie and as a writing mechanism to the establishment ofliterature’s role at the current moment.
Tarihsel süreç göz önüne alındığında sosyolojik sınıflamalar bizleri geleneksel ve modern şeklinde bir ayrıma götürmektedir. Bu ayrım bir önceki dönemin diğerinden kopuşundan ziyade bir değişimi ve ...dönüşümü ifade etmektedir. Sosyolojik açıdan postmodernizm, modern çağın bir parçasıdır. Dolayısıyla ona bir çağ ya da yeni bir dönem demek oldukça güçtür. Posttruth “hakikatin değersizleşmesi” ise modern çağın kendisini yeniden konumlandırdığı bir durum olarak nitelendirilebilir. Bu durum gerek sosyolojik aracılarla gerekse çeşitli coğrafi ve tarihsel ögeler kullanılarak çeşitli şekillerle empoze edilmektedir. Toplumun kültürü, normları, değer sistemi ve hayatı anlamlandırma biçimi bu süreçte oldukça önemli bir yer tutmaktadır. Tüketim ise insanın en tabi yönü ve en doğal olgusudur. Keza günlük sıradan hareketler ile insan hayatının varlığı ve devamı doğrudan tüketimle alakalıdır. Sosyolojik bağlamda iptidai olarak değerlendirilen toplumlarda dahi tüketim olgusunu görmek mümkündür. Tüketim ideologları doğal olarak bu tarihsel değişim ve dönüşümden kendine pay çıkarmış ve kendilerini yeniden konumlandırmışlardır. Bu değişim sürecinin yansıması olarak, günümüzde bireyler nesnelere sadece tüketim amaçlı değil haz, gösteriş ve statü kazanımı olarak bakabilmektedirler. Zygmunt Bauman ve Jean Baudrillard tüketimin bu yönü üzerine etraflıca düşünmüş ve tüketimin doğasına dair önemli tenkitlerde bulunmuşlardır. Bu çalışmanın temel amacı tüketimin dönemsel değişimi ışığında posttruth duruma açıklık getirmek ve posttruth durumun tüketimle alakalı saiklerini Baudrillard ve Bauman’ın fikirleri üzerinden değerlendirmektir. Böylelikle çağdaş sosyoloji edebiyatında görece yeni bir kavram olan posttruth yeniden irdelenecek ve iki önemli sosyoloğun fikirleri bu alanda da yeni bir etki alanına kavuşacaktır. Bu çalışma ayrıca bir taraftan posttruthu daha iyi anlamamızı sağlarken diğer taraftan hem Bauman hem de Baudrillard hakkında yapılacak yeni çalışmalara kaynaklık edecektir.
Objective/Context: This article focuses on the evolution of the consumption of durable goods (electric refrigerators and gas stoves)—appliances for household use that save time—and entertainment ...goods to occupy spare time (cars and radios) in Argentina during the 1920-1970 period. It studies the social actors of this process, considering the interaction between them and the consumption of goods. Next, it analyzes the reasons for the success of entertainment goods and their subsequent slowdown between the 1920s and 1940s, as well as the technical reasons for the mass use of household appliances due to a reduction in electricity and gas prices. Methodology: The analysis of quantitative information on the production, supply, and demand of durable goods using diverse sources (visual, demographic, as well as successions and press reports) offers insight on the expectations, tastes, and transformations of the Argentine middle classes, as well as different types of relationships their members established with vehicles and electrical and gas appliances during the study period. Originality: This article suggests that the expansion of middle classes allowed an increase in demand that led to the transformation of the industry, and local productive activity, in turn, contributed to consolidating the idea that well-being was directly associated with the possession of durable goods that made life at home more comfortable. The relations established between consumption and the rise of the middle classes consolidated and transformed the industry and became decisive factors in the culture of consumption. Conclusions: The analysis of the evolution of durable goods consumption shows how different strategies were developed in the supply and demand of such items and evidences an interaction between the social actors of the period and the consumption of the studied goods. As a conclusion, it can be stated that such interaction allowed a change in the lifestyle of Argentines during the period analyzed.
This article proposes to study The Boys (Prime Video, 2019-in production) from a genealogical approach that will shed light on the series' cinematic legacy, with a particular emphasis on its science ...fictional matrix. The starting point of this reflection lies in the paradigmatic shift embodied by The Boys, following the cinema of Zack Snyder (Watchmen, 2009 and Batman v Superman: Dawn of Justice, 2016), which consists in proposing a realistic rereading of the mythologies of the superhero, whose traditional model is thus strongly criticized, even deconstructed. Similarly, the authors will show how the use of the science- fictional imaginary, notably through the use of the film-matrix Scanners (David Cronenberg, 1981), composes a clear genealogical source while, at the same time, The Boys renews its relationship to cinephilic memory and to media and political criticism in a formal synthesis of New Hollywood.
This research paper studies fitness as a leisure activity in the context of Thailand. It considers fitness as the interplay between both consumption and production and globalisation and localisation. ...I conduct an autoethnography to study the effects of using a global fitness application on training my body and recreating self for fitness. My study thus focuses only on fitness as a form of home workout. I use Jean Baudrillard's concept of the 'consumer society' to critically investigate how the global fitness culture and the quest for the ideal body affect the recreation of body and self, and how body and self in the local context appropriate the global fitness culture and the ideal body. I look only at relevant elements of Baudrillard's theory, including socially created needs, the significations of the body and marginal difference, which I regard as social processes of recreating the body and the self. By drawing upon Baudrillard, I contend that home workouts reproduce the self with marginal difference and that significations of the body respond only to the models of the global fitness culture and the ideal body.
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