This study explored the influence of the virtual reality (VR) game House of Languages on the English as a Foreign Language (EFL) vocabulary acquisition of intermediate school students. A ...quasi-experimental design helped determine the impact of the VR intervention on the learning process over the traditional EFL vocabulary acquisition method. A nonrandom convenience sample of (n = 64) male students was divided into an experimental group and control group; each group contained (n = 32) students. The findings from this study of independent t-tests at the end of the experimental period indicated that students using the VR game House of Languages had greater achievement in vocabulary acquisition than those using the traditional method of vocabulary acquisition. This study seeks to create awareness among educators that the use of the new VR technology as an effective vocabulary acquisition method in the learning process could be engaged to improve vocabulary acquisition and go beyond previous methods to enhance the degree of achievement in classroom.
•The influence of the virtual reality (VR) on the EFL vocabulary acquisition of intermediate school students.•Students using the VR had greater achievement in learning vocabulary than those using the traditional method.•Students in the experimental group scored higher in the post-test compared to their pre-test scores.•Students in the control group had better post-test scores compared to their pre-test scores.
The present study highlights the remarkable journey of the world-famous electronics brand Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a renowned brand. ...Competing directly with several innovation-driven companies, such as Apple, Samsung maintains its place in the market and keeps growing. The article discusses in detail some of the fascinating events that became the turning points in Samsung’s journey and pushed it to rethink its strategy. The main purpose of this study is to offer a deeper understanding of the business approach and culture of Samsung. Being a Korean company, its brand values also reflect in the company culture. Its strong vision, self-belief, and willingness to grow helped Samsung achieve such great heights and dominate the global tech industry.
La coopetición es una relación dual entre empresas a través de la cual estas compiten y cooperan de forma simultánea. El objetivo del trabajo es analizar sus fundamentos teóricos y demostrar sus ...principales beneficios, en especial en los sectores tecnológicos. La metodología utilizada ha sido doble: un análisis bibliométrico, realizado mediante la Web of Science, y del cual se ha deducido su evolución, autores y teorías y tipología; y un análisis de casos, en los sectores de la automoción y de la telefonía, utilizando como fuentes de información diferentes revistas y artículos, y del cual se ha deducido sus principales beneficios y costes. Los resultados del trabajo muestran los principales beneficios que se pueden conseguir gracias a las sinergias que se consiguen con la coopetición. Con el estudio en profundidad de diferentes empresas de automoción y en concreto el caso de Samsung-Apple del sector de la telefonía, se concluye que la coopetición es un reto, pero a la vez es una elección muy útil para afrontar todos los avances tecnológicos en un mercado en constante evolución, donde ambas empresas consiguen beneficios mutuos y proporcionalmente mayores. Se hace necesario la realización de estudios empíricos, tanto cualitativos como cuantitativos, que demuestren la utilidad de la coopetición como estrategia de innovación en sectores altamente tecnológicos y como una fuente de ventajas competitivas para las empresas.
During Q1 2021, Samsung Indonesia produced a great deal of advertising for their mobile phones from the middle segment to the premium segment. As a leading technology company in Indonesia with a high ...level of trust in society, Samsung always tries to reach its audience through many advertising media with different functions and goals. Focusing on the production of advertisements using Through the Line (TTL) media, this research was conducted to find out in detail the advertising strategy of Samsung Galaxy series mobile phones in marketing activities that play a strong role in maintaining the brand image of Samsung Indonesia. The study used a descriptive study design with a qualitative approach. The location was at TBWA\, a full-service advertising agency, and the data collection techniques were systematic observations. The expected advertising strategy was to achieve campaign objectives as a bridge between the client and the internal team. The advertising technique focused on by Samsung’s advertising campaign was Through The Line (TTL) media; with this, Samsung is expected to reach a wider audience and gain greater exposure. This is said to be effective for the sustainability of the Samsung brand in maintaining their image as a technology brand with a large number of users in Indonesia.
•Differences in the Samsung Galaxy series smartphones positioning accuracy.•Brand-new smartphone models do not always provide better positioning results.•No clear positioning accuracy improvement ...with the third GNSS system (BeiDou).•Compliance with the IMO and FRP17 maritime navigation accuracy thresholds.
One of the most popular functions of modern mobile phones is determining the coordinates of the device using built-in GNSS receivers. By using map images extensively available on the Internet, today's smartphones have become basic navigation devices of the average user.
Mobile devices with built-in GNSS receivers are primarily used in land navigation. However, marine sailing, tourism and recreation are fields where the use of mobile phones as navigation devices is also very common. The average position errors of GNSS receivers mounted on smartphones decisively influence the ability and accuracy of navigation based on those devices.
This publication analyses the accuracy of the dynamic positioning of six Samsung Galaxy smartphones during vessel manoeuvring. As part of the parallel tracking studies, the telephone positions were compared to those of precise GNSS receivers, using corrections from an active geodetic network with an accuracy of 2–3 cm (p = 0.95). As a result of the 4-h measurement, the accuracy statistics for each of the phone models were defined based on approximately 10,000 positions. Studies indicate that there are significant differences in the accuracy of positioning as performed by the models in question.
This article contributes to the small but growing geographic literature on the internationalization of retailing by exploring the strategic localization of transnational retailers. While it has long ...been recognized that firms in many different sectors localize their activities to meet the requirements of different national and local markets, the imperative is particularly strong for retail transnational corporations (TNCs) because of the extremely high territorial embeddedness of their activities. This embeddedness can be seen through the ways in which retailers seek to establish and maintain extensive store networks, adapt their offerings to various cultures of consumption, and manage the proliferation of connections to the local supply base. We illustrate these conceptual arguments through a case study of the Samsung-Tesco joint venture in South Korea, profiling three particular aspects of Samsung-Tesco's strategic localization: the localization of products, the localization of sourcing, and the localization of staffing and strategic decision making. In conclusion, we argue that the strategic localization of transnational retailers needs to be conceptualized as a dynamic that evolves over time after initial inward investment and that localization should be seen as a two-way dynamic that has the potential to have a wider impact on the parent corporation.
Purpose - This research investigates the old marketing mix approach to satisfaction and loyalty from the perspective of research subjects of Samsung brand smartphone cases through empirical testing ...involving product quality, price, distribution channel variables as antecedent variables.
Research design, data, and methodology - This study emphasizes the empirical/quantitative concept by using a survey as a data collection tool. The number of samples used was 179 eligible respondents who used Samsung smartphone devices for more than five years. Statistical testing tools use PLS with several testing stages such as the classical assumption test to the hypothesis testing stage.
Results - The nine hypotheses proposed, as many as two hypotheses were proposed, namely intervening relationships involving Price and Distribution channel variables on customer satisfaction and customer loyalty.
Conclusions - Product quality is the essential component affecting customer satisfaction and loyalty while distribution channel is a complementary component that is no less important to measure the extent to which customer satisfaction expectations and customer loyalty are realized for the product quality of the products that have been produced and marketed. The price component is not the only reason to make consumers satisfied and loyal. KCI Citation Count: 7
The main aim of this paper is to present the methodology for calculating the applicability range of the Dual-Phase-Lag model in integrated circuits (IC) made of different materials. Furthermore, ...analyses of requirements for using the Dual-Phase-Lag instead of the Fourier-Kirchhoff heat transfer model are described. All considerations are based on a transistor elementary cell including FinFETs in modern ICs. The obtained results have been analyzed in detail and compared. Moreover, the paper shows an important correction to the Neumann boundary condition required for consistency with the Dual-Phase-Lag equation. In addition, the simplified Dual-Phase-Lag model has also been presented in this paper. It is based on both the classical Fourier-Kirchhoff methodology and Dual-Phase-Lag approach. However, significant improvements related to time lags approximation have been proposed. This simplified model can be implemented in Finite Difference Method and Finite Element Method simulators based on two conjugate diffusion equations. Finally, the temperature distribution inside one- and three-dimensional FinFET structures has been determined based on Fourier-Kirchhoff and Dual-Phase-Lag models.
•The applicability range of Dual-Phase-Lag (DPL) model for different materials is presented.•The 1-D and 3-D DPL model of 12 nm FinFET cell is delivered.•The simplified as well as harmonic conjugate diffusion DPL model is proposed.•The important correction to the Neumann boundary condition is proposed.•The cut-off frequency (bandwidth) estimation procedure is presented.
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