Declining consumer footfall and diminishing sales in Indian metro cities have guided the expansion of malls in cities of central India. Shoppers of these cities are unfamiliar with the mall concept ...and have limited exposure of shopping values in the past. The present research focused on the influence of utilitarian and hedonic shopping values on satisfaction of mall shoppers of central India Bhopal by establishing a proposed research framework based on 288 responses from two shopping malls, using utilitarian and hedonic dimensions of shopping values. Confirmatory factor analysis and structural equation modeling (SEM) are used to analyze and validate the proposed research framework. The result supports the relationship between shopping values and customer satisfaction, where both the shopping values show positive significant influences on customer satisfaction. Therefore this research paper would help mall owners to focus on these shopping values effectively and efficiently while planning malls in central India for gaining competitive advantage, attracting new customer and hold their profitable customers by enhancing customer satisfaction with shopping values in the current retail scenario.
•Both the utilitarian and hedonic shopping values play an important role in the customer's life style, while shopping from mall.•Creating and delivering shopping values efficiently and effectively helps in producing satisfaction in mall shoppers..•Understanding of shopping values could be used as a reference for retailers to design the mall ambience attractively.•To satisfy the typical needs, retailers have to understand the shoppers' characteristic and attitude towards shopping values.
This paper explores the factors that influence individuals' decisions to jointly shop. Drawing from qualitative interviews and relevant theories, the researchers present a model of couple's ...likelihood of joint shopping. The model includes utilitarian motives (product purchase relevance and perceived financial risk), hedonic motives (expected shopping pleasure with one's partner), and a situational motive (time availability), along with two moderators (gender and relationship length). Online survey respondents answer questions relative to an experimental scenario involving the purchase of furniture or electronics. Results indicate that while all variables studied are influential, expected shopping pleasure and relevance of the purchase to both parties are the most influential aspects in the decision to shop together. Additionally, for males perceived financial risk has a stronger effect on their decision to jointly shop than it does for females.
This paper aims to investigate a possibility of the delivery shop service by a group of shopping goods oriented shop owners. The case is the delivery shop service by Yokamon-shotengai in a rapidly ...aging city of Omuta, Fukuoka prefecture.By analyzing the service, the study found out that a group of shopping goods oriented shops are able to continue the delivery even though they do not sell grocery and daily goods. To continue the service, the match between the service and the destination, securing profit of stores, and in-depth discussion on the service are necessary.
First, the purpose of this study is to examine the impact of situational variables, scarcity and serendipity, on online impulse buying (OIB) in Chinese social commerce (SC) environment. Second, the ...study further assesses the moderating role of five dimensions of hedonic shopping value. Data were gathered from 671 online shoppers who come from two metropolitan cities of China, Beijing, and Shanghai. Structure equation modeling utilized was generated by AMOS 23 version to test the study hypotheses. The results confirm that situational factors positively influence the online impulse buying among Chinese online shoppers in SC environment. Four dimensions of hedonic shopping value (social shopping, relaxation shopping, adventure shopping and idea shopping) positively moderate the relationship between serendipity and OIB; value shopping is insignificant with moderation effect. The finding is helpful to the online retailers and SC web developers by recommending them to take the scarcity and serendipity in their consideration. These factors have the potential to motivate the consumers to initiate the hedonic shopping aptitude to urge to buy impulsively. Unlike the previous work which remained unsuccessful in incorporating all factors into one study, this study has incorporated irrational and unplanned consumption along with rational and planned one in the same research.
This study integrates e-shopping quality, enjoyment, and trust into a technology acceptance model (TAM) to understand consumer acceptance of e-shopping. Online surveys with college students (n
=
298) ...were conducted. E-shopping quality for apparel products consists of four dimensions: web site design, customer service, privacy/security, and atmospheric/experiential. A structural equation model reveals that e-shopping quality determines perceptions of usefulness, trust, and enjoyment, which in turn influence consumers' attitudes toward e-shopping. Consumer perceptions of usefulness and attitude toward e-shopping influence intention to shop online, while perceived ease of use does not influence attitude toward e-shopping. Shopping enjoyment and trust play significant roles in consumers' adoption of e-shopping. This study provides important implications for e-tailers whose web site developers must keep in mind that customers are not only web users with trust/safety and information needs, but also shoppers with service and experiential needs.
Based on impact range performance analysis and impact asymmetry analysis, this study aims to (1) examine the asymmetric effect of shopping tourism attributes on shopping destination satisfaction from ...the perspective of Chinese tourists and (2) prioritize attributes by identifying them as frustrators, dissatisfiers, hybrids, satisfiers, and delighters. The asymmetric relationships between shopping tourism attributes and shopping destination satisfaction offer an expanded view of the dynamic effects of attributes, while destination-specific attributes allow the researchers to examine the unexplored roles of government promotions and Korean pop culture/media in shopping tourism.
Introducción/Objetivos: El crecimiento y desarrollo de los niños reviste gran interés el cual se acrecienta cada día debido a las diferentes estrategias surgidas para mejorar la salud infantil, entre ...las que se destaca actualmente la ventana de los 1000 días como período crucial para garantizar una mayor supervivencia infantil y un mejor desarrollo en la adultez. En el presente trabajo se abordará de forma muy resumida SIMPOSIOS los principales estudios llevados a cabo para caracterizar el desarrollo físico y sexual de los niños cubanos, los cambios ocurridos y la tendencia secular, así como algunas acciones que han favorecido los cambios logrados Desarrollo: Entre los años 1972-73 se lleva a cabo el primer Estudio Nacional de Crecimiento y Desarrollo de la población cubana en una muestra de 56000 niños y adolescentes entre 0 a 19 años. La comparación entre ambos estudios mostró un efecto secular positivo para la talla de 0,6 cm para niños y niñas y en el peso de 0,9 y 0,7 kg respectivamente, los mayores incrementos fueron en los residentes en zonas rurales que era el estrato que habían sido más beneficiado con las diferentes estrategias y políticas para mejorar la salud y el bienestar de la población.
This research investigates online consumer behavior in an e-commerce context with a focus on consumer online shopping cart use and subsequent cart abandonment. A model rooted in the Uses and ...Gratifications Theory, the Unified Theory of Acceptance and Use of Technology, and the concept of the purchase funnel is developed to explain the predicted relationships. Empirical findings based on clickstream data show that returning to an existing cart increases the subsequent cart use and decreases cart abandonment. Conversely, viewing clearance pages and viewing a large number of product reviews increases both cart use and cart abandonment. Browsing product pages decreases cart use, and increases cart abandonment. The moderating role of smartphone-based shopping is also examined, with the moderating effects primarily occurring early in the purchase funnel affecting cart use, and influencing cart abandonment to a smaller degree. Theoretical contributions and managerial implications for digital marketers are provided.
Crowding is largely associated with negative consumer outcomes such as shopping irritation and lower levels of shopping pleasure, less positive attitudes and less satisfaction toward the crowded ...store or mall. While previous research demonstrated the alleviating effect of slow music and greenery on this negative impact of high perceived crowding, this study examines the potential of a relaxing Virtual Reality (VR) experience in a shopping mall. As Virtual Reality immerses users in a computer-generated environment, and as such allows them to escape the hectic mall environment, its use is expected to result in a more positive consumer experience. In a quasi-experimental 2 × 2 between-subjects design, the levels of attitude toward the mall, approach behaviour, mall satisfaction, and loyalty intentions were measured as well as perceived crowding. Participants in the experimental condition were exposed to a relaxing Virtual Reality experience in the mall, whereas participants in the control condition did not get such a treatment. Overall, consumers reported more positive responses on all measured outcome variables after being exposed to the Virtual Reality experience. In addition, the effect on mall attitudes, satisfaction and loyalty is more pronounced when crowding is perceived to be high.
•VR experience can be an effective tool to alleviate perceived mall crowding.•VR experience positively affects consumer attitudes and responses toward the mall.•The beneficial effects of VR are most pronounced in case of high perceived crowding.
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