Equal Time Bodroghkozy, Aniko
08/2013, Volume:
139
eBook
Equal Time: Television and the Civil Rights Movement explores the crucial role of network television in reconfiguring new attitudes in race relations during the civil rights movement. Due to ...widespread coverage, the civil rights revolution quickly became the United States' first televised major domestic news story. This important medium unmistakably influenced the ongoing movement for African American empowerment, desegregation, and equality. Aniko Bodroghkozy brings to the foreground network news treatment of now-famous civil rights events including the 1965 Selma voting rights campaign, integration riots at the University of Mississippi, and the March on Washington, including Martin Luther King's I Have a Dream speech. She reveals how TV executives worked through the ethical dilemmas they faced, how reporters and camera operators dealt with very real dangers of reporting events, how reports were constructed and aired to support integration, and how interviews were selected to project an image of a South ready for change. Television networks also looked to the entertainment industry to address the question of race relations, as prime-time comedies and dramas could no longer ignore the changes in American life. Bodroghkozy examines the most high-profile and controversial television series of the era to feature African American actors-- East Side/West Side, Julia, and Good Times --to reveal how entertainment programmers sought to represent a rapidly shifting consensus on what blackness and whiteness meant and how they now fit together.
The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to ...television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.
The unremitting explosion of reality television across the schedules has become a sustainable global phenomenon generating considerable popular and political fervour.
The zeal with which television ...executives seize on the easily replicated formats is matched equally by the eagerness of audiences to offer themselves up as television participants for others to watch and criticise. But how do we react to so many people breaking down, fronting up, tearing apart, dominating, empathising, humiliating, and seemingly laying bare their raw emotion for our entertainment? Do we feel sad when others are sad? Or are we relieved by the knowledge that our circumstances might be better? As reality television extends into the experiences of the everyday, it makes dramatic and often shocking the mundane aspects of our intimate relations, inviting us as viewers into a volatile arena of mediated morality.
This book addresses the impact of this endless opening out of intimacy as an entertainment trend that erodes the traditional boundaries between spectator and performer demanding new tools for capturing television's relationships with audiences. Rather than asking how the reality television genre is interpreted as 'text' or representation the authors investigate the politics of viewer encounters as interventions, evocations, and more generally mediated social relations.
The authors show how different reactions can involve viewers in tournaments of value, as women viewers empathise and struggle to validate their own lives. The authors use these detailed responses to challenge theories of the self, governmentality and ideology.
A must read for both students and researchers in audience studies, television studies and media and communication studies.
Television was one of the forces shaping the cultural revolution of the 1960s and 1970s, when a blockbuster TV series could reach up to a third of a country’s population. This book explores ...television’s impact on social change by comparing three sitcoms and their audiences. The shows in focus – Till Death Us Do Part in Britain, All in the Family in the United States, and One Heart and One Soul in West Germany – centered on a bigoted anti-hero and his family. Between 1966 and 1979 they saturated popular culture, and managed to accelerate as well as deradicalize value changes and collective attitudes regarding gender roles, sexuality, religion, and race.
In Visual Political Communication in Popular Chinese Television Series, Florian Schneider analyses political discourses in Chinese TV dramas, the most popular entertainment format in China today.
What does it mean to be modern outside the West? Based on a wealth of primary data collected over five years, Reality Television and Arab Politics analyzes how reality television stirred an explosive ...mix of religion, politics, and sexuality, fuelling heated polemics over cultural authenticity, gender relations, and political participation in the Arab world. The controversies, Kraidy argues, are best understood as a social laboratory in which actors experiment with various forms of modernity, continuing a long-standing Arab preoccupation with specifying terms of engagement with Western modernity. Women and youth take center stage in this process. Against the backdrop of dramatic upheaval in the Middle East, this book challenges the notion of a monolithic 'Arab Street' and offers an original perspective on Arab media, shifting attention away from a narrow focus on al-Jazeera, toward a vibrant media sphere that compels broad popular engagement and contentious political performance.
In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting- edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle ...class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics. Mankekar examines both "entertainment" narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows—Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence—Mankekar dissects both the messages televised and her New Delhi subjects' perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women's daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs' integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s. Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies.
The book gives lively and engaging insights into how and why socially sensitive story lines were taken up by different TV programmes from the late 1980s to the 2000s. Drawing on a series of case ...studies it traces the path of storylines from initial conception through to audience reception and uses contemporary examples to link practice to theory.
The Queer Fantasies of the American Family Sitcom explores how the fantasies of genre, marketing, and children can never fully cloak the queerness lurking within the plucky families designed for ...American viewers’ comic delight. Queer readings of family sitcoms demolish myths of yesteryear, demonstrating the illusion of American sexual innocence in television’s early programs and its lasting consequences in the nation’s self-construction, as they also allow fresh insights into the ways in which more recent programs negotiate new visions of sexuality while indebted to previous narrative traditions. Tison Pugh thoroughly explores six specific family sitcoms to illustrate how issues of sexuality intersect with other critical concerns of their respective periods and cultures.
In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime ...targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels. _x000B_Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers.
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