The FridaysForFuture movement (FFF), launched by Greta Thumberg's school strikes in 2018, has led a new wave of climate activism worldwide. Young people are at the forefront, with social media ...serving both as mobilizing tools and expressive spaces. Drawing upon literature on youth and digital activism with a generational, situated approach, we account for how both the climate struggle and social media are appropriated by FFF-activists as part of their own youth grassroots politics. Moreover, we explore the activities they mix and the strategies they adopt when moving across online and offline environments. From July 2020 to January 2021, we carried out 6 months of ethnographic work with(in) the FFF-Rome group by blending participant observation of assemblies and protests with digital ethnography on the homonym WhatsApp group. Results’ thematic analysis shows that FFF-activists believe climate activism to be their own fight and social media their own battlefield. A generational understanding of digital climate activism emerges at the intersection of the appropriation of the dispute (climate change) and the digital environments (social media). Findings also account for broader logics and strategies adopted by FFF-activists, on and beyond social media. They move seamlessly between online and offline, spanning across and negotiating with different platforms according to political goals and target audiences. These results contribute to overcoming reductive or marginalizing approaches to youth activism, to legitimizing and situating young activists’ social media usage practices within an array of grassroots political practices, and to understanding how generational belonging affects such practices in the Italian context.
This paper focuses on the social media presence of Black Lives Matter (BLM). Specifically, we examine how social media users interact with BLM by using hashtags and thus modify the framing of the ...movement. We call this decentralized interaction with the movement "distributed framing". Empirically, we illustrate this idea with an analysis of 66,159 tweets that mention #BlackLivesMatter in 2014, when #BlackLivesMatter becomes prominent on social media. We also tally the other hashtags that appear with #BlackLivesMatter in order to measure how online communities influence the framing of the movement. We find that #BlackLivesMatter is associated with five types of hashtags. These hashtags mention solidarity or approval of the movement, refer to police violence, mention movement tactics, mention Ferguson, or express counter-movement sentiments. The paper concludes with hypotheses about the development of movement framings that can be addressed in future research.
In an effort to comprehend activism toward corporations, scholars have proposed the concept of corporate opportunity structure, or the attributes of individual firms that make them more (or less) ...attractive as activist targets. We theorize that the personal values of the firm's elite decision makers constitute a key element of this corporate opportunity structure. We specifically consider the political ideology—conservatism versus liberalism—of the company's CEO as a signal for employees who are considering the merits of engaging in activism. To test of our theory, we examine the formation of lesbian, gay, bisexual, and transgender employee groups in major companies in the period 1985-2004, when the formation of such groups was generally perceived to be risky for participants. Using CEOs' records of political donations to measure their personal ideologies, we find strong evidence that the political liberalism of CEOs influences the likelihood of activism. We also find that CEOs' ideologies influence activism more strongly when CEOs are more powerful, when they oversee more conservative (i.e., less liberal) workplaces, and when the social movement is in the early phase of development. We identify theoretical and practical implications, as well as future research opportunities.
Companies are more frequently taking public stands on often controversial social, political, economic, and environmental issues. Despite the importance of the topic, research on understanding the ...role of companies in societal change through activism is scarce. Using institutional theory, this article defines corporate activism as a company’s willingness to take a stand on social, political, economic, and environmental issues to create societal change by influencing the attitudes and behaviors of actors in its institutional environment. This framework conceptualizes corporate activism as a response to barriers that hinder the solution of an issue. These barriers stem from institutional actors’ attitudes and behaviors toward the issue, and corporate activism can address these barriers through influence and change strategies that can target the institutional environment “top-down” or “bottom-up.” This framework further investigates how the identity orientation of the company facilitates corporate activism. This research has important implications for managers, policy makers, and any other agents that aim to facilitate social change.
While so far social media have been largely constructed as the quintessential tools of collective action and praised for their potential to empower individuals to act as civic agents, this paper ...foregrounds the tension between expectations created by public discourse and citizens' own involvement with digital activism. This study adds to an understanding of barriers by examining how they are experienced by participants in mobilizations at the individual level. Looking at how obstacles of digital activism are experienced by citizens reveals the processes through which the structures of digital mediation impose limits over those who depend on them for their organization. By examining three regional Canadian cases, this research discusses the significant barriers mobilizers experience and finds that many of the obstacles organizers face point to an enduring need for a well-organized, tech-savvy, collaborative network as an organizing body to reflectively handle the challenges posed by digital grassroots civic mobilization.
Decolonizing 1968 explores how activists in 1968 transformed university campuses across Europe and North Africa into sites of contestation where students, administrators, and state officials collided ...over definitions of modernity and nationhood after empire. Burleigh Hendrickson details protesters' versions of events to counterbalance more visible narratives that emerged from state-controlled media centers and ultimately describes how the very education systems put in place to serve the French state during the colonial period ended up functioning as the crucible of postcolonial revolt. Hendrickson not only unearths complex connections among activists and their transnational networks across Tunis, Paris, and Dakar but also weaves together their overlapping stories and participation in France's May '68. Using global protest to demonstrate the enduring links between France and its former colonies,Decolonizing 1968 traces the historical relationships between colonialism and 1968 activism, examining transnational networks that emerged and new human and immigrants' rights initiatives that directly followed. As a result, Hendrickson reveals that 1968 is not merely a flashpoint in the history of left-wing protest but a key turning point in the history of decolonization. Thanks to generous funding from Penn State and its participation in TOME (Toward an Open Monograph Ecosystem), the ebook editions of this book are available as Open Access volumes from Cornell Open (cornellpress.cornell.edu/cornell-open) and other repositories.
This special issue of JOLLAS is a reflection and extension of Chicana/Latina feminist epistemologies (CLFEs) in education. Using the work of Gloria Anzaldua and other Chicana feminist educators, such ...as Dolores Delgado Bernal, in conjunction with concepts of nepantla, testimonios, and Chicana feminist-third space, the contributors exemplify how CLFEs are embodied in education research in order to provide new pedagogical understandings and visions.
This paper explores whether and how social activists' challenges affect politicians' willingness to associate with targeted firms. We study the effect of public protest on corporate political ...activity using a unique database that allows us to analyze empirically the impact of social movement boycotts on three proxies for associations with political stakeholders: the proportion of campaign contributions that are rejected, the number of times a firm is invited to give testimony in congressional hearings, and the number of government procurement contracts awarded to a firm. We show that boycotts lead to significant increases in the proportion of refunded contributions, as well as decreases in invited congressional appearances and awarded government contracts. These results highlight the importance of considering how a firm's sociopolitical environment shapes the receptivity of critical non-market stakeholders. We supplement this analysis by drawing from social movement theory to extrapolate and test three key mechanisms that moderate the extent to which activists' challenges effectively disrupt corporate political activity: the media attention a boycott attracts, the political salience of the contested issue, and the status of the targeted firm.
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