This study deals with the phenomena of code-mixing with a specific focus on commercial advertising specifically in Indonesian commercial context. It analyzes the use of these techniques in order to ...produce a persuasive effect in Indonesian today. The objective of this study to investigate the forms of code mixing used in Commercial Advertisement and to shed light on the factors of using code mixing in Commercial Advertisement. The study employs a qualitative descriptive approach by describing about forms and factors of using code mixing in Commercial Advertisement. The research findings revealed six forms of code mixing utilized in Indonesian Commercial Advertisement today. Those are words, phrase, hybrid, repetition, idioms, and clause. The study further showed the factors of using code mixing in Commercial Advertisement. Those were interjection (Inserting sentence fillers or sentence connectors), quoting somebody else, talking about a particular topic, expressing group identity, being emphatic about something and repetition used for clarification.
The research aimed at identifying the types of errors and the frequency of types of errors in using simple present tense, simple past tense, and simple future tense in job advertisements. The ...research was qualitative research. The qualitative method used was content analysis. The data of the research were taken from the errors of simple present tense, simple past tense, simple future tense usage in job advertisement. While the source of data was taken from job advertisements in www.jobstreet.com. There were twenty texts taken as samples. The data analysis used the theory from Ellis that there were several steps in analyzing errors which include collecting data samples, identifying data, describing errors, explaining errors, and evaluating error (Ellis, 1994). The result showed that the errors in using simple present tense were higher than in using the simple future tense. In the use of simple present tense, there were two errors of auxiliary omission (66,67%), and one (33,33%) error of verb misinformation. In the use of simple past tense, there was zero (0%) error. In the use of simple future tense, there were one (50%) error of verb + ing omission and one error (50%) of verb + ing misinformation. The result of the study can be used as input to avoid further errors.
Freedom Seekers: Escaping from Slavery in Restoration London reveals the hidden stories of enslaved and bound people who attempted to escape from captivity in England’s capital. In 1655 White ...Londoners began advertising in the English-speaking world’s first newspapers for enslaved people who had escaped. Based on the advertisements placed in these newspapers by masters and enslavers offering rewards for so-called runaways, this book brings to light for the first time the history of slavery in England as revealed in the stories of resistance by enslaved workers. Featuring a series of case-studies of individual "freedom-seekers", this book explores the nature and significance of escape attempts as well as detailing the likely routes and networks they would take to gain their freedom. The book demonstrates that not only were enslaved people present in Restoration London but that White Londoners of this era were intimately involved in the construction of the system of racial slavery, a process that traditionally has been regarded as happening in the colonies rather than the British Isles. An unmissable and important book that seeks to delve into Britain’s colonial past.
Freedom Seekers: Escaping from Slavery in Restoration
London reveals the hidden stories of enslaved and bound people
who attempted to escape from captivity in England's capital.
In 1655 White ...Londoners began advertising in the
English-speaking world's first newspapers for enslaved people who
had escaped. Based on the advertisements placed in these newspapers
by masters and enslavers offering rewards for so-called runaways,
this book brings to light for the first time the history of slavery
in England as revealed in the stories of resistance by enslaved
workers. Featuring a series of case-studies of individual
"freedom-seekers", this book explores the nature and significance
of escape attempts as well as detailing the likely routes and
networks they would take to gain their freedom.
The book demonstrates that not only were enslaved people present
in Restoration London but that White Londoners of this era were
intimately involved in the construction of the system of racial
slavery, a process that traditionally has been regarded as
happening in the colonies rather than the British Isles. An
unmissable and important book that seeks to delve into Britain's
colonial past.
Democratic National NasDem including a relatively new party stands now moreincentive to introduce her figure in the community by providing the intake-intake advertising invarious ways. At a time when ...society lost amid a crisis of confidence in the political world,NasDem born as an alternative option. The issue that was controversial was when RCTIprogram belongs under the auspices of HT is an event that crowned Miss Indonesia AstridEllena as Miss Indonesia 2011. Ellena also often pacing RCTI wearing NasDem parties belong,then Ellena also could say on behalf of the Lunar New Year pasrtai NasDem. Abuse is criticizedas less ethical manner, due to the utilization Ellena as Miss Indonesia should merelyambassadors of social, economic and cultural. Ellena must be free from pressure of any politicalparty, including NasDem although si-owner HT is one of the officials in the political parties.This paper describes the phenomenon of increasingly bablasnya ethics advertise due to thepressure of media ownership that ultimately melogiskan all the way to have the interests ofpolitical parties. Nasional Demokrat NasDem termasuk partai yang tergolong baru berdiri kini kiangencar memperkenalkan sosoknya pada masyarakat dengan cara memberikan asupan-asupaniklan dengan berbagai cara. Di saat masyarakat tengah kehilangan krisis kepercayaan dalamdunia politik, NasDem lahir sebagai alternative pilihan. Paper ini menjelaskan fenomena kianbablasnya etika beriklan akibat tekanan kepemilikan media yang akhirnya melogiskan semuacara demi mendapatkan kepentingan untuk partai politik.
O conceito de campanha permanente, no qual candidatos e partidos políticos têm a possibilidade de manter contato com o potencial eleitorado de modo contínuo, objetiva construir uma identidade ...marcária advinda do relacionamento para, assim, aumentar a viabilidade eleitoral numa conjuntura caracterizada por grande quantidade de partidos, candidaturas e propostas. O intuito desse artigo é identificar, por meio de pesquisa documental, como a midiatização e a espetacularização são utilizadas como ferramentas para a construção marcária de partidos e de políticos em um processo de retroalimentação entre candidatos e mídia.
El concepto de la campaña permanente en el que los candidatos y los partidos políticos tienen la posibilidad de mantenerse en contacto con el potencial electorado de forma continua, tiene como objetivo construir una identidad de marca que surge de la relación para aumentar así la viabilidad electoral en un ambiente caracterizado por gran número de partidos, aplicaciones y propuestas. El propósito de este artículo es identificar, a través de la investigación documental, ya que la cobertura de los medios de comunicación y el espectáculo se utilizan como herramientas para marcar construcción de partidos y políticos en un proceso de retroalimentación entre los candidatos y los medios de comunicación.
The concept of permanent campaign in which candidates and political parties have the possibility to continuously communicate to the electorate, aims to build a brand identity arising from the relationship with the citizen in order to increase the electoral viability in a scenary characterized by a huge number of parties. The purpose of this article is to identify, through documentary research, as the spectacle generates media coverage and how it is used by parties and politicians to brand their identities.
The Art of Spectacle as a Second Reality Mileva Pavlović; Ljiljana Manić; Marija Aleksić
In medias res (Zagreb, Online),
05/2013, Volume:
2, Issue:
2
Journal Article
Peer reviewed
Open access
A media genesis as multimeaningfull phenomenon means its transformation from its initial function as a transmiter of a message and information into an active subject in the process of communication ...towards a powerful mean of critical opinion. On that road, from the role of information transmition, medias strengtened into a leading factor in shaping critical opinion of a recipient. A project is focused on a communication processes analysis within modern society, revealing dominant feeling of passive dependency of a media content by the recipient and media’s active role. During that process, information becomes antipodal entity, which abolishes the meaning and primarily serves as a reminder on an undisputed credibility transfered into a spectacle as an art expression. Within that process, recipient who is supposed to criticaly think about media content transforms into a muted and brainwashed consumer of everything that is presented by media. The art of spectacle becomes reality.
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