This study investigates how B2B relationships can be nurtured in the cultural environment of the Indian management style. We have considered three prominent Indian cultural attributes that influence ...Indian management style: jugaad (J), visvaas (V), and chalta hai (C). These are perceived to have considerable impacts on relationship management in terms of consumer buying behavior and psychology in the B2B context. This concept has dramatically changed the B2B marketing dynamics, blurring the age-old boundaries between B2B and B2C marketing contexts. With this background, we attempted to understand how the three Indian cultural attributes can impact the B2B relationship. This study highlights that consumers’ buying behavior, in the B2B context, is influenced by their brand identification, purchase engagement, and prestige sensitivity. A conceptual model has been developed and the model has been validated statistically by a survey involving 364 respondents. The study reveals that jugaad, visvaas, and chalta hai considerably affect the business relationship performance of the MNCs doing business with Indian firms, especially on B2B consumer buying behavior and psychology.
The digital landscape evolves into a new era in the business world. The digital process involved the industries and businesses to think on new applications and domains of implementation of Artificial ...Intelligence into business. The Industries and business started to invest in technologies for their business benefits and it will also improve customer experience, help to lift conversion, revenue, and profit significantly. AI reacts faster than any human can catch both micro and macro trends. This paper is leveraging the innovativeness in technology and its impact on consumer buying behavior analyzed. AI technology supports buyers during online shopping platforms with the support of following tools like Visual Search, Voice Assistant Search are used by the customers to search and find product-related information. Consumers are influenced by higher-touch technology assistance. In part of this study, Five hundred respondents were chosen for the sample study. The questionnaire was used to collect the data then it was classified and tabulated for statistical analysis to solve the problems of research work, justifying the objective and proving the hypotheses framed for the study. Finally, this study evaluated how the respondents are influenced by AI technology while doing online shopping in E-commerce platforms. According to the gathered data analysis and interpretations were formulated with the following appropriate statistical tools have been applied Descriptive Analysis, One Way ANOVA.
Purpose: The aim of this study is to focus on bibliometric analysis and the concept of consumer buying behaviour to understand the evolutionary and developmental trends in the field of consumer ...buying behaviour.
Theoretical framework: Analyzing the consumer buying behaviour in the context of management is necessary and a great opportunity for future research. It is undeniable that consumer buying behaviour is a part of marketing that cannot be overlooked and this study explores the gap in management studies.
Design/methodology/approach: This research method is a bibliographic analysis using data from the Google Scholar database from 2018 to 2022 to provide meaningful insights for further discussions. To collect data, Publish or Perish was used with the central database of Google Scholar. VOSviewer is also used as a tool to get a map of the relationship between authors and between searched keywords. Furthermore, Microsoft Excel is used to process the data and tree mapping from the data obtained.
Findings: According to the findings, a total of 275 articles were published in 2018, 264 articles in 2019, 232 articles in 2020, 191 articles in 2021, and 38 articles in 2022. In addition, the findings demonstrated a significant decline in interest in the discipline of consumer buying behaviour. The network analysis demonstrates five distinct sub-fields of inquiry regarding consumer buying behaviour. British Food Journal was the most prolific journal in terms of journal analysis for the topic of consumer buying behaviour. In terms of publication output, Wang was the most prolific author throughout the entire period analysed.
Research, Practical & Social implications: The information might be used by professionals, policymakers, and academics to get insight into consumers' purchasing habits. This research traces the development of academic curiosity on consumer buying behaviour and highlights research gaps in this field. By doing a bibliometric analysis, this research adds to the existing body of work on the topic of consumer buying behaviour. The results of this bibliometric study might also be used to inform decisions and policy initiatives about consumer buying behaviour.
Originality/value: The significance of this research is to systematise academic work on consumer buying behaviour and to provide academics and practitioners in the field with a complete review of the theoretical foundations of studies on consumer buying behaviour.
In today’s commercial world, ecological concerns have become increasingly essential. A lot of governments care about environmental issues. Sustainable development that doesn’t harm the environment is ...a major concern for companies today. The term “green marketing” describes the strategy of promoting and selling goods and services because of their positive impact on the natural world. Either the product or service itself is environmentally friendly, or the manufacturing process, packaging, and marketing are modified to be more eco-friendly. Concerns about how products harm the environment have recently been expressed by both manufacturers and consumers. Lead-free paint, organic foods, and low-power (or “energy-efficient”) electrical equipment are examples of products that consumers and manufacturers are focusing on as being “green” or ecologically friendly. Additionally, the importance of the green marketing idea is becoming more and more apparent to marketers. Though numerous green marketing studies have been conducted globally, there hasn’t been much academic research on consumer perception and preferences in India. This study explores consumer green ideals, environmental knowledge, green behaviours, and green products in addition to providing a brief review of environmental challenges. This article emphasises consumer views of and favorites for green marketing tactics and goods through the use of a planned questionnaire. To study was lead on 702 respondents. Customers demonstrated a high level of knowledge about eco marketing tactics and products. The respondents also showed strong environmental values. Research has offered helpful insights for green product marketers owing to the great perceived eco cost amongst customers, and it emphasises essential for creating marketing communication campaigns promoting green products.
The high demand for food access with applications creates competition between food delivery companies. The purpose of this research is to identify and to analyze promotion differences, price value, ...social influence, perceived usefulness, ease of use, customer experience, restaurant search, choice of food variants, consumer buying behavior, and continuous purchase intention. The research was conducted on consumers who used Gofood, Grabfood, and Shopeefood applications at least once in the last three months, with 400 respondents aged over 15 years. Data collection was carried out using an online questionnaire. Analysis was carried out by descriptive analysis, ANOVA and SWOT tests. The results showed that there were differences in the variables of social influence, perceived usefulness, ease of use, restaurant search, food choice variants, consumer buying behavior, and intention to continue with Gofood, Grabfood, and Shopeefood applications. Shopeefood earns a lower average than Grabfood and Gofood. Strategies can be carried out by taking advantage of busy consumers to create dependence on OFD applications by meeting consumer expectations by providing promos.
PurposeNon-vegan consumers are increasingly shifting their food habits and lifestyles towards vegan food. Thus, in addition to traditional, though poorly studied, ethical motives (i.e. animal, ...environmental, spiritual, health concerns), other factors may influence the purchase of vegan food. Within this context, the paper investigates the moderating role of conformity in enticing consumers to buy vegan food products, together with the main traditional consumers' concerns influencing their attitude towards vegan food. The study also considers the role of the willingness to pay a premium price as a direct driver of the intention to buy vegan.Design/methodology/approachAn online survey was performed in Italy on a number of major Facebook thematic pages. A dataset based on 250 Italian non-vegans was used to implement a structural equation model.FindingsFindings show that spiritual and animal concerns are direct drivers of non-vegan buyers' attitude towards vegan food. Attitude, then, strongly influences the intention to buy vegan foods. Though less impactful, non-vegans' willingness to pay a premium price is a motive positively influencing their intention to buy vegan food. The positive and significant moderating effect exerted by conformity on the attitude-intention path confirms the amplifying role played by trends and lifestyles on consumers' food buying choices.Originality/valueThis study contributes to the food and consumer behaviour literature in being the first exploring the moderating role played by conformity in inducing non-vegan consumers to buy vegan food. Environmental, animal, spiritual and health concerns are investigated from the non-vegan perspective.
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because ...they have a strong influence on in-store movement designs, shopping environment, shopping behaviour, and operational productivity (Behera & Mishra, 2017). When there is inconsistency in the layout of the store, some clients will abandon that establishment in search of one that delivers faster, more convenient, and better services. Taking a more thoughtful approach to retail layout can pay huge returns in terms of higher sales, customer loyalty, and, ultimately, turnover (Clark, 2003). The overarching study goal was to determine whether independent convenience stores in Kwa Mashu are aware of the effects of store layout on consumer purchasing patterns. To achieve the study's aims, a quantitative study was undertaken at Kwa Mashu convenience stores using self-administered questionnaires. A total sample of 400 respondents participated in the study. Non-probability sampling was used to select the respondents, and convenience sampling was utilized. Following that, conclusions and recommendations were derived from the literature and the study's findings. According to the findings of this survey, consumers have issues with store layout. It was discovered that the appearance of the store, merchandise display, retail atmosphere, in-store service, and accessibility are the key contributors to this pain. As a result, it is recommended that convenience shop owners in Kwa Mashu attend to the above-highlighted areas and ensure that strategies are implemented to assist customers where there is a need.
The purpose of this article is to analyse consumers’ attachment behaviour to a particular brand due to its perceived authenticity. The study aims to identify the relationship of brand authenticity ...with the consumers’ brand attachment behaviour in the presence of online brand communities (OBCs) built on social networking vehicles. The descriptive research was conducted on 354 Indian respondents and the findings were then analysed using SPSS 22.0 and AMOS 24.0. The analysis revealed that consumers’ brand attachment is fairly very high when the brand is perceived as genuine and authentic. Further, the relationship between brand authenticity and consumers’ brand attachment behaviour is moderated by the presence of OBCs. Therefore, companies should be attentive towards developing an authentic product in order to catch the consumers’ buying inclination and should consider to have their presence on communities and forums over social networking sites. This article is novel in the sense that it provides an understanding about the impact of perceived brand authenticity on brand attachment behaviour. Authenticity of the product articulates the consumers’ desire to discover meaning and purpose in their lives and is a process of living out one’s set of strongly held personal attachment with the brand.
Purpose
This paper aims to investigate the determinants of organic food buying behaviour in an emerging economy like India, where organic food yet has low market share in spite of its potential. ...Using the theory of planned behaviour (TPB) as the underlying basis, it attempts to explain the effect of attitude, subjective norms and the perceived behaviour control (PBC) on buying intention towards organic food among respondents in Delhi-National capital region, India. Additionally, it attempts to discriminate functional and constructive attitudes.
Design/methodology/approach
A quantitative questionnaire survey approach was used on 306 respondents and multiple linear regression was used to validate the research model.
Findings
Attitudes and PBC have a significant positive impact on the intention to purchase organic food. This paper found subjective norms to be weak and barely significant to intention. The results conclude that health motives, past purchase behaviour, knowledge, affordability and trust in organic certification label are the main facilitators in organic food purchase. Primarily, the respondents see buying organic food regularly as being of value and enjoyable to them. A more favourable appearance vs conventional food was negatively related to behavioural intention.
Originality/value
This research could aid all stakeholders in the organic food sector, particularly emerging economies like India where the organic market is still nascent. It could be an essential driver to improve customer involvement and thus aid them in the decision-making process to choose organic food over conventional food. It also attempts to establish the usability of TPB in assessing functional attitudes based on constructive attitudes for organic food purchase.
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