We review the personal and social influences on pro‐environmental concern and behaviour, with an emphasis on recent research. The number of these influences suggests that understanding ...pro‐environmental concern and behaviour is far more complex than previously thought. The influences are grouped into 18 personal and social factors. The personal factors include childhood experience, knowledge and education, personality and self‐construal, sense of control, values, political and world views, goals, felt responsibility, cognitive biases, place attachment, age, gender and chosen activities. The social factors include religion, urban–rural differences, norms, social class, proximity to problematic environmental sites and cultural and ethnic variations We also recognize that pro‐environmental behaviour often is undertaken based on none of the above influences, but because individuals have non‐environmental goals such as to save money or to improve their health. Finally, environmental outcomes that are a result of these influences undoubtedly are determined by combinations of the 18 categories. Therefore, a primary goal of researchers now should be to learn more about how these many influences moderate and mediate one another to determine pro‐environmental behaviour.
The current study aims to predict consumer's green hotel visit intention by measuring the effect of values (biospheric, egoistic and altruistic) and ascribed responsibility on attitude towards the ...green hotel and general environmental concern in India. A self-administered structured questionnaire was used to collect data from 311 consumers' purposively and analyzed by using covariance-based structural equation modeling (CB-SEM). Results reveal that biospheric values rank high in influencing attitude whereas consumers with higher altruistic values portray the higher environmental concern. Environmental concern was appeared as a significant contributor in shaping of Indian consumers' attitude towards green hotels. Further, consumers with a higher level of ascribed responsibility feel that they are mutually responsible for environmental degradation, thus forming a positive attitude towards green hotels in order to form green hotel visit intention. Further, attitude towards green hotel appears to be the strongest predictor of green hotel visit intention than general environmental concern.
•Ascribed responsibility is identified as an important factor instrumental in shaping the green hotel visit intention•Attitude more strongly and positively affects young consumers’ green hotel visit intention than general environmental concern•Biospheric and altruistic values strongly predict consumers’ attitude towards green hotels environmental concern respectively•Environmental concern was found significantly affecting attitude towards green hotels.•Ascribed responsibility increased the predictive power of model i.e. R2 = 0.386 to R2 = 0.473
The power of public environmental concern cannot be ignored. It is vital in promoting environmental legislation, corporate social responsibility, and sustainable development. Existing studies have ...discussed the positive governance effects of public environmental concern on environmental quality but have neglected the issue of environmental inequality due to pollution transfer resulting from differences in public environmental concern. We used the data from the off-site investment of Chinese heavy polluting firms to reveal the impact of public environmental concern on pollution transfer. Our research revealed that (1) Public environmental concern causes polluting firms to transfer out, thus generating the pollution transfer phenomenon. (2) Public environmental concern can cause pollution transfer through increased environmental penalties. From the perspective of external environmental incentives, market competition, market potential, and government environmental concern strengthen the positive influence of public environmental concern on pollution transfer. In terms of the intrinsic motivation of firms, risk-taking capacity, green innovation ability, and asset-stranding risk weaken the positive influence of public environmental concern on pollution transfer. (3) The public environmental concern is also characterized by “grasping the large and letting go of the small”. Public environmental concern remarkably induces pollution transfer when firms' environmental awareness is low and local government officials' political incentives are high. These findings help policymakers to place greater emphasis on the power of public concern. Moreover, they can further improve the pluralistic governance structure of environmental regulation.
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•Validating public environmental concern can cause pollution transfer.•Reflecting a more covert way for firms to transfer pollution.•Revealing pollution inequality in terms of transfer networks.
Increasing demand for products with eco-friendly packaging is an example of the environmental consciousness of customers. That consciousness forces companies not only to develop eco-friendly ...products, but also motivates practitioners and academicians to understand the eco-friendly buying behaviour of the customer. Yet in current literature, there is little discussion available where researchers talk about the influencing relationship of altruistic and egoistic values of customers on their attitudes and purchase intentions towards eco-friendly packaged products. Therefore, this work aims to build a structural model to establish the relationship between egoistic and altruistic values on customers’ attitudes and their intention to purchase products with eco-friendly packaging. With the help of a structured questionnaire, data from 227 young Indian customers was collected. An empirical investigation was carried out and the conceptual model was tested using Structural Equation Modelling (SEM). The analysis indicates that these values do influence purchase intention for products with eco-friendly packaging. However, altruistic value exerts greater influence than egoistic value. This research provides relevant findings about young consumers and their response to products with ecological packaging. These findings will assist marketers in reducing the environmental footprint caused by packaging materials, helping them to retain customers as a result. From the Asian perspective, the present research is among the early efforts towards understanding the significance of values (altruistic and egoistic) pertaining to products with ecological packaging.
•Aimed to build a structural model to establish the relationship between egoistic and altruistic values.•An empirical investigation was carried out and the model was tested using SEM.•Altruistic and egoistic values of customers influenced purchase intention for products with eco-friendly packaging.•Proposed various strategies for reducing the environmental footprint caused by packaging materials.
The purpose of this empirical study is to operationalize the relationship of cognitive factors influencing on green purchase intention directly and indirectly via the mediating role of attitude ...towards green products which in turn investigated with green purchasing behaviour in order to validate the proposed research model in the Indian context of ecologically friendly buying behaviour. The model is based on ‘attitude-intention-behaviour’ and analysed by using structural equation modeling (SEM) from that data collected of 351 Indian consumers.
The findings unveiled that Green purchase intention (GPI) was significantly and directly driven by Attitude towards green products (AGP), Environmental concern (EC), and Perceived consumer effectiveness (PCE) directly and indirectly via the mediating the role of AGP however, perceived environmental knowledge (PEK) was found to be insignificant effect on both AGP and GPI in this study. Moreover the measure of GPI was found to be the fundamental predictor of Green purchase behaviour (GPB) in the model. Hence, the present model provides valuable inputs to policymakers and marketers to design from the perspective of green marketing policies and strategies in order to cope with the indigenous Indian context.
•The present study identified four cognitive factors: environmental concern (EC), perceived consumer effectiveness (PCE), attitude towards green products (AGP), and perceived environmental knowledge (PEK) influencing on green purchase intention (GPI) directly and indirectly via the mediating role of AGP which in turn investigated with green purchasing behaviour (GPB) in order to validate the proposed research model in the Indian context.•The model is based on ‘attitude-intention-behaviour’ and tested by using structural equation modeling.•The study is perhaps the first that perceived consumer effectiveness is directly investigated with AGP and GPI in Indian context.
The present research attempts to understand the importance of altruistic and egoistic value in determining the young consumers’ intention to buy organic food. Environmental concern was considered as ...the altruistic value, whereas health concern as egoistic value. Using the convenience sampling method, a total of 304 usable responses was collected from young consumers, with the help of self administered questionnaire survey approach. Data analysis was done using two step structural equation modeling (SEM) approach, i.e. measurement model and structural model. Findings indicated that, both altruistic as well as egoistic value influences the intention to buy organic food among young Indian consumers. However, egoistic value was found to have more impact on the consumers’ organic food purchase intention. The present research is one of the initial attempts in the Indian context to understand the importance of values (altruistic and egoistic) organic food consumption among young consumers.
The extended Theory of Planned Behavior (TPB) incorporates environmental concern, a critical variable in green marketing literature, intending to achieve triple bottom line (TBL). In this context, ...this study aims to validate TPB and its extended form (mediating role of TPB variables), as well as the Theory of Reasoned Action (TRA), to predict Indian consumers’ green product purchase intention. We collected primary data from 521 respondents as input, establishing validity through confirmatory factor analysis (CFA). Our empirical results of structural equation modeling (SEM) show that extended TPB has higher predictability than TPB and TRA in green marketing settings. Consumer attitude and perceived behavioral control significantly predicts purchase intention whereas subjective norm does not. Our findings also suggest that TPB mediates the relationship between environmental concern and green products purchase intention. An additional construct in the new model considerably contributes to improving the understanding of green products purchase intention formation and could become a sustainable mainstream variable.
•The extended Theory of Planned Behavior (TPB) has higher utility over TPB and TRA as a research framework in explaining purchase intention.•Environmental concern has equal and significant effect on attitude and perceived behavioral control.•Subjective norm does not predict purchase intention for green products in India.
Growing concern about the seriousness of issues such as climate change has made the value of research on social and behavioral aspects of environmental problems clearer than ever. For authors ...studying environmental concern or attitudes, however, survey development can be a daunting task. A large number of scales measuring environmental concern have been developed, and it can be challenging to make informed decisions about which to use. To assist authors in navigating the literature, we present a review of existing scales, followed by two studies in which we examine the structural validity of five scales that are commonly implemented in this corpus and that adhere to classical test theory. These results have important implications for general issues with measurement in this area, and inform our recommendations for authors about key considerations when selecting and using environmental concern scales.
The growing body of literature around eco-friendly hotels indicates an increase in popularity for such hotels. However, the low booking rate in eco-friendly hotel is a major concern for ...sustainability and profitability. Therefore, the current study addresses the long-lasting attitude-behaviour gap by investigating the role of environmental concern (altruistic values), health concern (egoistic values), environmental attitude, and service quality on increasing the tourists’ eco-friendly behaviour. The model and hypotheses were tested using a two-step approach of structural equation modelling on 450 responses collected from Indian travellers through Amazon Mechanical Turk. The findings suggest that the environmental concern and the health concern are important factors in determining tourists’ eco-friendly behaviour. Additionally, service quality emerged as a key factor in bridging the attitude-behaviour gap in the eco-friendly hotel context. Our findings provide insightful implications for hospitality managers, practitioners and policymakers in devising effective marketing strategies.
•The value-attitude-behaviour model is expanded to investigate eco-friendly behaviour.•Travellers egoistic as well as altruistic values positively recognise the eco-friendly behaviour.•Environmental attitude partially mediates the relationship of eco-friendly behaviour with egoistic and altruistic values.•Service quality positively moderate the relationship between environmental attitude and eco-friendly behaviour.
Although hydrogen automobile has attracted increasing attention in recent years, previous studies did not extensively investigate customers' purchase intention for hydrogen automobile, as well as the ...factors that might affect their purchase intention. The present study therefore investigated whether customers' environmental concern and perceived social value of green buying would affect their purchase intention for hydrogen automobile. Customers' green buying behavior was included as a mediator, and their monthly income and gender were included as moderators. Data from 300 adults in China were collected. Results from structural equation modeling showed that customers’ green buying behavior fully mediated the positive association between perceived social value and purchase intention for hydrogen automobile. Further multi-group analysis found that monthly income and gender had moderating effects on the associations between some of the study variables. Based on these findings, possible explanation and practical implications were discussed.
•Citizens' purchase intention for hydrogen automobile was impacted by social value.•This association was fully mediated by customers' green buying behavior.•High-income customers' green buying behavior impacted purchase intention stronger.•The indirect effect of Environmental Concern was only significant for males.
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