How can consumers be encouraged to take better care of public goods? Across four studies, including two experiments in the field and three documenting actual behaviors, the authors demonstrate that ...increasing consumers’ individual psychological ownership facilitates stewardship of public goods. This effect occurs because feelings of ownership increase consumers’ perceived responsibility, which then leads to active behavior to care for the good. Evidence from a variety of contexts, including a public lake with kayakers, a state park with skiers, and a public walking path, suggests that increasing psychological ownership enhances both effortful stewardship, such as picking up trash from a lake, and financial stewardship, such as donating money. This work further demonstrates that the relationship between psychological ownership and resulting stewardship behavior is attenuated when there are cues, such as an attendance sign, which diffuse responsibility among many people. This work offers implications for consumers, practitioners, and policy makers with simple interventions that can encourage consumers to be better stewards of public goods.
The undertaken research examines the impact of green attitude, green customer value (e.g., environmental image and perceived value), and green marketing mix (e.g., product, packaging, price, ...promotion, and place) on green purchasing intention. The research has integrated fundamental theoretical approaches of customers’ purchasing such as attitude-behavior context (ABC) theory, signaling theory, and theory of planned behavior (TPB) in the modified conceptual framework. Additionally, this research has also incorporated the green psychological benefits (e.g., nature experience, self-expressive, and warm glow) as mediating construct. The modified conceptual framework also unified green marketing (e.g., environmental advertising and green word of mouth) as moderator to investigate further the connotation between attitude, green customer value, green marketing mix, and green purchase intention. The survey method is used to collect data with a sample size of 896 customers that are well-versed with eco-friendly green products and services from the different urban centers of the USA. The data is analyzed through a structural equation modeling (SEM)–based multivariate approach by using SPSS 26, AMOS 26, and conditional process modeling software. The findings have demonstrated a positive and significant impact of green customer value, green marketing mix, and attitude on the green purchase intention of US customers. The study has further concluded that the green psychological benefits (mediator) and green advertising (moderator) have a significant influence on a relationship between attitude, green customer value (environmental image and perceived value), green marketing mix, and green purchasing intention. The results of this research can be helpful for researchers and academicians to get insight into theoretical approaches to green purchasing, and it can also be helpful for marketers to devise green marketing strategies to gain optimal competitive advantage in the long run.
This study aims to investigate the potential effects of corporate environmental sustainability reporting on green consumerism. The study employed both primary and secondary data. The primary data ...collected using a survey method. Whereas, the secondary data on sustainability reporting collected from the company’s annual reports and the global reporting initiatives database. Multiple regression techniques employed to assess the data results. The study outcomes indicate that firm’s sustainability exposure and environmental responsiveness act as game-changer for green consumption practices, which ultimately be the threshold for changing the rationality and customer’s green choices. The results further revealed that environmental awareness significantly moderates the nexus between environmental disclosure and customer’s willingness to involve in eco-responsible consumption activities. The study hypotheses have practical significance and extend the theory of planned behavior by locating behavioral and non-behavioral constructs, in shaping eco-friendly consumption. Hence, the study findings propose new insight of relationship into sustainability literature by transforming the firm’s environmental exposure in sustaining greener consumption practices to protect the environmental damage by human activities. The present study put forward the policy guidelines that the intervention of firms into environmental activities and persistent sustainability policies helps to stimulate green consumption behavior.
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•Environmental disclosure integrates consumer’s eco-consciousness and firm’s eco-responsiveness.•Behavioral intentions alone do not stimulate pro-environmental consumption.•Green consumption choices involve independent factors rather than behavioral intentions.•The firm’s environmental activities transform customer’s green intentions into green behavior.•Economic factors sustain eco-responsible behavior, either eco-awareness and exposure is high or low.
Concepts and forms of greenwashing: a systematic review de Freitas Netto, Sebastião Vieira; Sobral, Marcos Felipe Falcão; Ribeiro, Ana Regina Bezerra ...
Environmental sciences Europe,
12/2020, Volume:
32, Issue:
1
Journal Article
Peer reviewed
Open access
Background
The aggravation of environmental problems has led companies to seek the development and commercialization of green products. Some companies mislead their stakeholders through a phenomenon ...called greenwashing.
Results
This paper aims to explore the phenomenon of greenwashing through a systematic literature review in search of its main concepts and typologies in the past 10 years. This research has followed the proceedings of a systematic review of the literature, based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). We identified a major classification of greenwashing: firm-level executional, firm-level claim, product-level executional, and product-level claim.
Conclusion
It was possible to highlight and catalog the types of the phenomenon. A structure based on such type has been observed in the literature.
Literature often shows that not all firms achieve similar outcomes in pursuing green marketing practices. Hence, what makes some firms more successful than others in formulating green marketing ...practices and achieving desired outcomes is of crucial importance. This study proposes that green marketing capability (GMC) is one of the factors that can explain this difference between firms. Based on resource-based view and dynamic capability theories, this research develops a theoretical framework to conceptualize and configure GMC. In doing so, this research specifically explores three research objectives: (1) what constitutes GMC, (2) how firms differ in their GMC configurations, (3) how such GMC configurations might lead to green marketing performance differentials. To answer these objectives, in a multi-industry setting, this study employs a multi-source data collection approach and uses managerial surveys (n = 158), objective financial information, and uses configuration (cluster) approach for data analysis. The findings show that firms can develop GMC in two ways: through green market sensing (comprising of learning and planning activities) and green market execution (encompassing marketing mix and cross-functional orientations). Based on GMC configurations, firms can be classified into three groups: opportunity seekers that excel in both sensing and execution capabilities and act as green market prospectors; conservative compliants that lag behind in both these aspects and act as green market defenders; and critical adopters that lay medium emphasis on green market sensing and execution activities and maintain a balanced “wait and see” approach. The results also show that firms can achieve the best possible green marketing performance by adopting an opportunity seeker's strategy. The study highlights several research and managerial implications for firms to adopt innovative GMC practices.
Understanding sustainable innovation: A systematic literature review Cillo, Valentina; Petruzzelli, Antonio Messeni; Ardito, Lorenzo ...
Corporate social-responsibility and environmental management,
September/October 2019, 2019-09-00, 20190901, Volume:
26, Issue:
5
Journal Article
Peer reviewed
In order to adhere to the concept of sustainable development, firms are increasingly expected to develop innovations that reconcile economic, environmental, and social goals (i.e., sustainable ...innovations). However, achieving this goal is not straightforward, and although several studies have attempted to improve our understanding of sustainable innovation, a systematization of extant findings is lacking. Therefore, this paper conducts a literature review with the objective of organizing previous research regarding sustainable innovation. A systematic approach is adopted, identifying 69 relevant articles. These articles are organized according to three key perspectives: internal managerial, external relational, and performance evaluation. The results demonstrate that the first perspective, incorporating diverse managerial aspects, is the most considered, whereas the second and third perspectives remain underdeveloped. The paper concludes with suggestions for future research.
We examine co-movement between the green bond and financial markets, finding that the green bond market couples with corporate and treasury bond markets and weakly co-moves with stock and energy ...commodity markets. We also find that green bonds have negligible diversification benefits for investors in corporate and treasury markets, whereas diversification benefits are sizeable for investors in stock and energy markets. We further confirm that green bonds are affected by substantial price spillovers from corporate and treasury fixed-income markets and that large price swings in stock and energy markets have a negligible impact on green bond prices.
•We study co-movement between the green bond and financial markets.•The green bond market couples with corporate and treasury bond markets.•The green bond market weakly co-moves with stock and energy commodity markets.•Diversification benefits of green bonds are sizeable for stock and energy markets.•Green bonds are affected by price spillovers from fixed-income markets.
This article examines the moderating influence of environmental consciousness and recycling intentions on green purchase behavior (GPB) in an emerging economy. Through this study, we attempt to ...significantly contribute to the existing body of knowledge on green marketing by ascertaining the role of those ethical constructs, on GPB. A hypo-deductive research design was adopted and a theoretical model was conceptualized by linking the moderating effects of environmental consciousness and recycling intentions to GPB. To collect the data for the study, a self-administered questionnaire was run with 312 consumers from India. The data were analyzed for assessment of the measurement and structural models via structural equation modeling. The findings indicate that environmental consciousness and recycling intentions significantly moderate the impact of perceived consumer effectiveness (PCE) and willingness to be environmentally friendly (WEF) on GPB. The study offers managerial insights for green marketers to operate in fast growing emerging markets. The present study is significant as it is the first of its kind which links the moderating effects of environmental consciousness and recycling intentions in light of the theory of planned behavior (TPB) on GPB in such a context.
Sustainability positioning is essential for firms that operate in highly competitive environments, as businesses are increasingly being evaluated in terms of their sustainable practices. Drawing upon ...social exchange theory, this study examines the role of trust as an underlying mechanism through which supplier B2B sustainability positioning influences buyer performance. A survey of 389 Australian B2B executives reveals the critical role of relational and competency trust in mediating the relationship between B2B sustainability positioning and buyer performance. However, industry-relevant factors such as transactional uncertainty and competitive intensity influence the mediating effects of trust in opposite directions. Specifically, competency trust has stronger mediating effects on buyer performance when there is lower transactional uncertainty and greater competitiveness. On the other hand, relational trust has stronger mediating effects on buyer performance when there is greater transactional uncertainty. The findings provide useful insights for firms wishing to leverage their sustainable image in order to appeal to prospective buyers.
•B2B sustainability positioning positively affects buyer performance via trust.•Competitive intensity positively moderates the effect of trust on performance.•Competency trust has stronger mediating role when transactional uncertainty is low.•Relational trust has stronger mediating role when transactional uncertainty is high.
Environmental product (EP) innovations and their determinants have received increasing attention from researchers during the past years. So far, empirical studies have shown inconsistent results, ...especially regarding the impact of regulation. In this paper, I seek to advance the understanding of EP-innovation by introducing and testing a novel research framework. First, a novel unit of analysis, the environmental issue level, is applied. EP-innovation is not studied in broad terms but specifically for four environmental issues that are relevant to the electrical and electronic appliances industry: energy efficiency, toxic substances, material efficiency, and electromagnetic fields. Second, the customer benefit, a concept from the green marketing literature, is included as an explanatory variable for EP-innovation for the first time. The argument is that green products which besides their public benefits have private environmental benefits for the customer (e.g., energy savings) will generate stronger consumer demand and can thus constitute the firm's motivation to implement those innovations in the first place. Third, EP-innovation is observed more comprehensively, measuring its extent and level of novelty. I apply this research framework to study EP-innovations of German manufacturers of electrical and electronic appliances. My results support the issue level as unit of analysis. The impact of customer benefit and regulation on EP-innovation is analyzed with logit regression and the results clearly show that both customer benefit and regulation play a key role for EP-innovation. They not only foster the implementation of EP-innovations but also their broad application and their level of novelty.
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