•Home sharing is touted as the future of marketing and tourism in the sharing economy.•Framework-based systematic review using the ADO and TCM frameworks is performed and state-of-the-art overview of ...home sharing in marketing and tourism is presented.•Antecedents, decisions, and outcomes of marketing exchange in home sharing are discussed.•Theories, contexts, and methods of home-sharing research in marketing and tourism are presented.•Pathways for theoretical novelty, contextual relevance, and methodological rigor are outlined.
The proliferation of home sharing in the extant marketing and tourism literature has only been accelerated in recent times due to the emergence of the sharing economy. This paper contends that it is now an opportune time to pursue a stock take of existing knowledge in order to guide future marketing and tourism research on home sharing. Therefore, the goal of this paper is to review and propose an agenda for home sharing from a marketing and tourism perspective. Through a framework-based systematic review, this paper offers an organized, retrospective view of the antecedents, decisions, and outcomes (ADO) of home sharing in marketing and tourism. The paper also provides a snapshot on the theories, contexts, and methods (TCM) employed to gain this understanding before concluding with a discussion on the extant knowledge gaps and the ways in which these gaps could be addressed through pertinent ideas for future marketing and tourism research on home sharing.
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•Omnichannel deal prone segments use different channels to procure and use promotions.•Motivation, opportunity, and ability factors predict segment membership.•Omnichannel deal prone ...segments focus either on offline or online, but not on both.•Online and On-and-offline segments respond more to promotions than offline segments.•Managers can use results to target deals to the right segments in the right channels.
Today's retail promotional environment is driven by channel proliferation, customer channel preferences, and managers’ efforts to create a unified “omnichannel” customer experience. This paper identifies the omnichannel deal prone segments that emerge in this environment, that is, segments that employ multiple channels to procure and use promotions. We describe these segments, measure the motivations, opportunities, and abilities (MOA) associated with segment membership, and quantify how these segments respond differently to promotions. We apply latent class cluster analysis to a database of over 1,000 respondents in three product categories. We find a rich array of omnichannel deal prone segments. Interestingly, 82% of consumers have bifurcated into online- or offline-focused deal prone segments. That is, most consumers use multiple channels to procure and use promotions, but they focus on either online or offline channels. Only seventeen percent of consumers strongly utilize both online and offline channels. We find that opportunity factors such as access to physical stores, and ability factors such as online shopping experience, explain this finding. We discuss how our results enable managers to target the right promotion designs to the right customers through the appropriate channels.
Forecasting tourism recovery amid COVID-19 Zhang, Hanyuan; Song, Haiyan; Wen, Long ...
Annals of tourism research,
March 2021, 2021-Mar, 2021-03-00, 20210301, Volume:
87
Journal Article
Peer reviewed
Open access
The profound impact of the coronavirus disease 2019 (COVID-19) pandemic on global tourism activity has rendered forecasts of tourism demand obsolete. Accordingly, scholars have begun to seek the best ...methods to predict the recovery of tourism from the devastating effects of COVID-19. In this study, econometric and judgmental methods were combined to forecast the possible paths to tourism recovery in Hong Kong. The autoregressive distributed lag-error correction model was used to generate baseline forecasts, and Delphi adjustments based on different recovery scenarios were performed to reflect different levels of severity in terms of the pandemic's influence. These forecasts were also used to evaluate the economic effects of the COVID-19 pandemic on the tourism industry in Hong Kong.
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•A mixed approach is proposed to forecast tourism demand in light of COVID-19.•Quantitative methods are integrated with qualitative, judgmental adjustments.•The ARDL-ECM is used to produce baseline forecasts of tourist arrivals to Hong Kong.•A scenario-based Delphi approach is used to adjust the forecasts in view of crises.•Forecasting recovery potential and tourism income losses benefits crisis management.
J Sep Sci 2018, 41, 657–668
DOI: 10.1002/jssc.201700556
The cover picture shows a new headspace extraction method for determining 58 fragrance allergens in plush toys. Only 20 mg samples and 20 μL ...solvent are consumed for a sample. A dynamic equilibrium of fragrances was achieved within 10 min under the vapor atmosphere of solvent, which allowed the fragrances in the samples to be measured by GC‐MS. The method is hardly affected by different matrices interference and is beneficial for promoting the safety of toys.
La presente investigación tiene por objetivo realizar una aproximación integral sobre el diseño, autoría, gestación, puesta en valor, iconografía y simbolismo, del arco levantado en la calle de ...Alcalá tras la Tercera Guerra Carlista para la entrada de Alfonso XII en Madrid en 1876, y utilizarlo como estudio de caso de atracción turística de carácter cultural. Sirviéndonos de la detallada información de los periódicos contemporáneos. El análisis pretende potenciar y aportar información detallada para aumentar la demanda turística a partir de la educación basada en la cultura y el apoyo a los recursos que atraen y fidelizan a los visitantes.
Rapid urban development in Southeast Asia is often the main cause of urban kampung formation, a cluster of sporadic and informal settlements. Kampungs possess the capacity to serve to build the local ...economy and provide culture conservation through heritage tourism. To promote sustainable development in heritage kampung tourism, it is imperative to propose directives that optimize its heritage qualities without compromising both the economic and environmental aspects of sustainability. This study aims to develop a comprehensive sustainable development framework on a local scale by implementing a novel prioritization approach. Descriptive statistical analysis, Analytical Hierarchy Process (AHP), and Fuzzy AHP (FAHP) provide the researchers with a holistic understanding regarding heritage tourism sustainability by considering various stakeholders’ perspectives. Novel prioritization is presented using radar diagrams to understand how each variable, representing environmental, social, and economic criteria, has perceived importance according to experts and tourists. The analysis highlights the kampung Kayutangan’s sustainability while acknowledging variations in element importance, necessitating the alignment of development directives.
We revisit the global 21 cm signal calculation incorporating a possible radio background at early times, and find that the global 21 cm signal shows a much stronger absorption feature, which could ...enhance detection prospects for future 21 cm experiments. In light of recent reports of a possible low-frequency excess radio background, we propose that detailed 21 cm calculations should include a possible early radio background.
Given the increase in marketers’ use of pre-ordering strategies in which product sales precede the product’s delivery, this research presents a systematic set of four studies exploring how increasing ...positive anticipatory utility impacts consumers’ pre-order evaluations. The authors propose that compared to price discounts, non-monetary promotions that enhance positive anticipation will be more effective in reducing consumers’ negative responses to longer temporal delays for pre-orders. Findings show that affect-laden marketing tools (e.g., free products, products positioned as hedonically superior, creating anticipatory buzz) attenuate the negative effects due to pre-order temporal delays. Findings also indicate positive anticipatory utility is the underlying mechanism for the observed effects. The research provides guidance regarding the strategic presentation of pre-order promotions; when the time for product delivery is longer, marketers should use various tools that increase positive anticipation to reduce the negative effects of temporal delays.
Recognizing that business model innovation (BMI) is a constant source of value creation in the digital economy, we examine the nexus between absorptive capacity and strategic flexibility, and their ...effects on BMI. We argue that to increase strategic flexibility and innovate their business model, firms need to develop their potential absorptive capacity (acquisition and assimilation of knowledge) as well as their realized absorptive capacity (transformation and exploitation of knowledge). While potential absorptive capacity drives both BMI and strategic flexibility, realized absorptive capacity increases a firm’s strategic flexibility. Our analysis of 282 Italian small- and medium-sized firms also shows a relationship between realized absorptive capacity and BMI, but only under conditions of environmental uncertainty.
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