When managers consider storytelling part of their organizational strategy, it is generally considered a marketer’s task. However, we argue that intentionally building a storytelling culture across ...domains and functions can provide value to all parts of the organization. Even so, storytelling can often feel like a formidable undertaking, exclusive to firms with ample in-house resources or finely tuned existing brand stories. This is not the case, and in this article we offer examples and concrete advice for companies of all sizes and resource levels to embed storytelling throughout the organization. Likewise, we build a case for developing organizational culture and capacity to harness the power of storytelling not only for marketing strategy, but also for overall organizational functionality. We provide examples of potential storytelling applications, a review of storytelling benefits, and step-by-step guidance on how to manage and embed storytelling.
Storytelling is a critical element for the effective communication of science in online videos. However, its effect is not consistent across different cultures. Here, we review and examine cultural ...framing of storytelling used to communicate science, including social science, in online teaching videos. We found that students from high-context cultures engage more with online videos than do students from low-context cultures but, nevertheless, do more poorly in tests that measure knowledge obtained. Our findings highlight the need to consider the cultural framing of storytelling – cultural science communication – when communicating science to audiences from different cultures.
The focus of interactive storytelling should not only be on the attributes of the technology or characteristics of the medium, such as the AI techniques, planning formalisms, story representations, ...etc. but also on the computer-mediated communication processes, such as the relatedness of transmitted messages with previous exchanges of information, the number of attributes to be manipulated by the player, or the level of player control on the messages. It is argued that an approach to maximize player enjoyment in a computer game is to customize/personalize the gaming experience and the associated computer-mediated communication processes. To this aim and to provide answers to “how” and “what” should be customized, the article first explores the problematic notions of interactivity and then frame the discussion in the context of interactive storytelling systems. Secondly, it analyses table-top role-playing games RPGs - the live counterpart of computerized interactive storytelling systems – in an attempt to find “what” to customize. In particular, it focuses on the Dungeon Master whose role in co-ordinating human-to-human communication process of interactive storytelling provides valuable insights into how to handle the human-to-machine/game communication process. Finally, the article proposes a framework to explain “how” to customize for maximum player enjoyment and optimal game experience within an interactive storytelling system.
Professor Brinsley Samaroo made a sterling contribution to the field of history, particularly that of Indian indentureship and the atrocities of the colonial past. He was a historian of the people, ...had entered national politics in one phase of his career and continued all his life to serve as a public intellectual for the society of Trinidad in defence of many groups and causes. In this tribute to his life, the author establishes the intellectual heights he had plumbed by the age of 83 and draws on the testimonies of four persons whose lives have been influenced by him in different ways. Each individual underscores the wealth of his knowledge, his generosity as a scholar, his accessibility, gregarious nature and penchant for storytelling. Yet all of this was packaged in a disciplined and no-nonsense individual who was deeply committed to recovering the voices of those who have not yet been heard in history.
Storytelling in Sixteenth-Century France is an innovative, interdisciplinary examination of parallels between the early modern era and the world in which we live today. Readers are invited to look to ...the past to see how then, as now, people turned to storytelling to integrate and adapt to rapid social change, to reinforce or restructure community, to sell new ideas, and to refashion the past. This collection explores different modalities of storytelling in sixteenth-century France and emphasizes shared techniques and themes rather than attempting to define narrow kinds of narrative categories. Through studies of storytelling in tapestries, stone, and music as well as distinct genres of historical, professional, and literary writing (addressing both erudite and more common readers), the contributors to this collection evoke a society in transition, wherein traditional techniques and materials were manipulated to express new realities.
Published by the University of Delaware Press. Distributed worldwide by Rutgers University Press.
Abstract The Research Journey Map is introduced to guide researchers on creating engaging, meaningful and impactful presentations and publications. Built on the foundational work of the Hero's ...Journey by Joseph Campbell, this template helps technical researchers communicate information, data, systems and artifacts that result from research so that audiences grasp and embrace the research findings.
Examining materials from early modern and contemporary North India and Pakistan, Tellings and Texts brings together seventeen first-rate papers on the relations between written and oral texts, their ...performance, and the musical traditions these performances have entailed. The contributions from some of the best scholars in the field cover a wide range of literary genres and social and cultural contexts across the region. The texts and practices are contextualized in relation to the broader social and political background in which they emerged, showing how religious affiliations, caste dynamics and political concerns played a role in shaping social identities as well as aesthetic sensibilities. By doing so this book sheds light into theoretical issues of more general significance, such as textual versus oral norms; the features of oral performance and improvisation; the role of the text in performance; the aesthetics and social dimension of performance; the significance of space in performance history and important considerations on repertoires of story-telling. Tellings and Texts is essential reading for anyone with an interest in South Asian culture and, more generally, in the theory and practice of oral literature, performance and story-telling.
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