ABSTRACT
The purpose of the paper is to explore how digital storytelling enables a consumer relationship experience in online peer‐to‐peer communities. Within the value cocreation framework, digital ...storytelling is interpreted as an encounter communication practice where consumers adopt the role of storytellers and story receivers. This study adopts a qualitative multimethod approach to investigate the meanings contained in video stories and the linkage to relationship experience. A case study based on the Airbnb's social platforms was analyzed through the degrees‐of‐freedom analysis instrument (DFA) and through a systematic dimensional qualitative research called BASIC IDS (an acronym for behavior, affect, sensation, imagery, cognition, interpersonal relations, drugs, and sociocultural factors) to yield psychological valuable insights into the multidimensional construct of consumer relationship experience. The analysis unveils that, within the social media realm, storytelling enables rational, emotional, and relationship experiences. A relationship experience occurs when members of peer‐to‐peer communities, not only are rationally and emotionally engaged by the story, but are also moved to action going beyond a vicarious role‐taking process. Specifically, relatability, a shared sociocultural background, and the drug dimension conceptualize the consumer relationship experience. Implications build on the need for companies to enhance the power of stories through favoring consumers’ video making and integrating consumers’ flow of stories between multiple social media platforms.
This paper is based on the Kindergarten teachers’ skill lack of storytelling at Bukit Raya Pekanbaru. It can be seen from the initial survey that the researchers conducted indicate that most of the ...teachers are evidently not skilled at storytelling yet properly. Of the 18 teachers who test their storytelling skills, only 53.3% were skilled at storytelling well. Conversely, 46.7% are not skilled at storytelling yet properly. The purpose of this paper is to find out the increase in teachers’ storytelling skills after applying the storytelling method using the big book, which was conducted at a kindergarten in Bukit Raya Pekanbaru. The type of research uses School Action Research. Based on the results of the data presentation and discussion, it can be concluded that the implementation of the storytelling method using the big book can improve kindergarten teachers’ storytelling skills in Bukit Raya Pekanbaru. It is indicated from the research findings that in the pre-cycle the average score of teachers’ storytelling skills was only 53.3%. After applying the storytelling method in cycle I, teachers’ storytelling skills increased to 73.3%. After conducting reflection and improvement in cycle II, the average score increased to 88.9%. Thus, the hypothesis in the research was accepted, which indicates that "there is an increase in Kindergarten teachers’ storytelling skills through the storytelling method using big books in Bukit Raya Pekanbaru".
This article outlines the methodological process of a transdisciplinary team of indigenous and nonindigenous individuals, who came together in early 2009 to develop a digital narrative method to ...engage a remote community in northern Labrador in a research project examining the linkages between climate change and physical, mental, emotional, and spiritual health and well-being. Desiring to find a method that was locally appropriate and resonant with the narrative wisdom of the community, yet cognizant of the limitations of interview-based narrative research, our team sought to discover an indigenous method that united the digital media with storytelling. Using a case study that illustrates the usage of digital storytelling within an indigenous community, this article will share how digital storytelling can stand as a community-driven methodological strategy that addresses, and moves beyond, the limitations of narrative research and the issues of colonization of research and the Western analytic project. In so doing, this emerging method can preserve and promote indigenous oral wisdom, while engaging community members, developing capacities, and celebrating myriad stories, lived experiences, and lifeworlds.
Look closely and you'll find the words 'I remain' in cursive script, a tiny sign-off at the bottom right-hand corner of our cover artwork by Neil Haddon. But what exactly does it mean?
Objective
Storytelling has been infrequently used in dental education to link clinical knowledge and practice. Our study aimed to explore dental students’ views of instructor storytelling with an ...emphasis on clinical reasoning within a case‐based oral pathology seminar.
Methods
Qualitative description guided the study design. Participants were third‐ and fourth‐year undergraduate dental students who participated in the seminar. Data were collected through semi‐structured, one‐on‐one interviews. Data analysis was approached using inductive, manifest thematic analysis. Verification strategies were employed to ensure methodological rigor throughout the analysis.
Results
In total, 21 students participated in the study ranging in age from 22 to 29 years. Three interrelated themes were identified, which were related to storytelling authenticity, benefits, and recommendations for improvement. Specifically, students reported that instructor stories effectively conveyed genuine cases and clinical reasoning; were beneficial in terms of engagement, awareness, knowledge acquisition, and skill development; and needed to be educationally and clinically relevant to bridge the knowledge‐practice gap.
Conclusions
Instructor storytelling was regarded by dental students as both positive and beneficial. Research is needed to further demonstrate the effectiveness of instructor storytelling in fostering clinical learning and reasoning using indirect and direct outcome measures.
Storytelling in Sixteenth-Century France is an innovative, interdisciplinary examination of parallels between the early modern era and the world in which we live today. Readers are invited to look to ...the past to see how then, as now, people turned to storytelling to integrate and adapt to rapid social change, to reinforce or restructure community, to sell new ideas, and to refashion the past. This collection explores different modalities of storytelling in sixteenth-century France and emphasizes shared techniques and themes rather than attempting to define narrow kinds of narrative categories. Through studies of storytelling in tapestries, stone, and music as well as distinct genres of historical, professional, and literary writing (addressing both erudite and more common readers), the contributors to this collection evoke a society in transition, wherein traditional techniques and materials were manipulated to express new realities.
Patient education is becoming increasingly important in today’s healthcare environment as chronic conditions become more prevalent. Yet even when education is provided, patients may fail to follow ...recommendations given by healthcare providers because they do not understand the information provided to them. This article encourages the use of storytelling to present healthcare information in an easily understandable and captivating manner. After discussing health literacy concepts, the author compares the linear and experiential ways of learning and describes how storytelling can be an especially effective way of teaching experiential learners.
스토리텔링은 다양한 매체를 활용하여 이야기를 표현하고 전달하는 의사소통 기법으로 청자는 이야기를 수용하며 주제를 재해석하고 화자와 상호작용한다. 역사테마파크에 적용된 스토리텔링 기법에 대한 이용자의 중요도와 인지가 테마파크의 이용만족도와 재방문의사에 영향을 미칠 것이라 가정하였다. 본 연구에서는 역사테마파크 공간스토리텔링 구성인자를 도출하고 이용객의 ...인식과 구성인자가 이용자 반응에 미치는 영향을 파악하는데 목적을 두었다. 선행연구를 근거하여 테마성, 체험성, 비일상성, 교육성, 통일성, 표현성, 상호작용성, 흥미성의 역사테마파크의 공간스토리텔링 구성인자를 도출하였으며, 이에 대한 이용자의 인식을 조사하였다. 설문조사는 경상북도 군위군에 위치한 삼국유사테마파크 이용객을 대상으로 실시하였으며, EXCEL2020, SPSS 21.0 통계프로그램을 활용해 수집된 데이터를 분석하였으며 결과는 다음과 같다. 첫째, 삼국유사테마파크 주제 전달 방식으로 적용된 공간 스토리텔링 기법이 이용자의 만족도와 재방문 의사에 영향을 미치며 스토리텔링 구성인자에 대해 대부분 중요하다고 응답하였다. 둘째, 삼국유사테마파크 공간 스토리텔링 구성인자 중요도 인식 중 비일상성과 교육성 중요도가 이용만족도에 유의미한 영향을 미치며, 비일상성, 상호작용성, 교육성, 흥미성 중요도가 재방문 의사에 유의미한 영향을 미치는 것으로 나타났다. 셋째, 삼국유사테마파크 공간 스토리텔링 구성인자에 대한 이용자의 인지에 따라 흥미성, 테마성, 통일성 인지가 이용만족도에 유의미한 영향을 미치고 있으며, 상호작용성, 체험성 인지가 재방문의사에 유의미한 영향을 미치는 것으로 나타났다. 본 연구는 역사테마파크 특성 요인과 공간스토리텔링 구성인자를 탐색적으로 분석하고 역사테마파크 공간스토리텔링 구성인자를 도출하여 스토리텔링이 역사테마파크 이용자 반응에 미치는 영향력을 정량적 분석과 해석하여 그 의의가 있다.
Storytelling is a communication technique to express and convey the story using various media, where the audience accepts the story, reinterprets the topic and interacts with the storyteller. It was assumed that the user's significance and awareness about the storytelling technique applied to historical theme parks would have an impact on the satisfaction of using the theme park and intention to revisit. In this study, it was purposed to derive the structural factors of spatial storytelling in historical theme parks, and to understand the impact of user's awareness and constituent factors on user responses. Based on previous researches, the structural factors of spatial storytelling in historical theme parks were derived related to theme, experientiality, unusualness, educationalness, unity, expressiveness, interactivity, and interest, and for which the users' awareness was surveyed. The survey was conducted targeting the users of Samguk Yusa Theme Park located in Gunwi-gun, Gyeongsangbuk-do, where the collected data was analyzed using EXCEL2020 and SPSS 21.0 statistical programs, and the results are as follows: First, the spatial storytelling technique applied as a conveying method of the theme of Samguk Yusa Theme Park affects users’ satisfaction and intention to revisit, and most respondents responded that the storytelling was significant. Second, it showed that the significance of unusualness and educationalness among the awareness of significance of the spatial storytelling constituent factors of Samguk Yusa Theme Park has a significant impact on user's satisfaction, and the significance of unusualness, interactivity, educationalness, and interest has a significant impact on intention to revisit. Third, it showed that the awareness of interest, theme, and unity has a significant impact on user's satisfaction depending on the user's awareness of spatial storytelling constituent factors of Samguk Yusa Theme Park, and the awareness of interactivity and experientiality has a significant impact on intention to revisit. This study is meaningful in quantitative analysis and interpretation of the influence of storytelling on user's response to historical theme parks by the exploratory analysis of characteristic factors and spatial storytelling constituent factors on historical theme parks and deriving the structural factors of spatial storytelling in historical theme parks.
PDF
