Drawing on construal level theory, this study aims to examine the effects of construal level (high vs. low) and benefit type (self-benefit vs. other-benefit) on tourists' purchase intention regarding ...main (package tour) and supporting (homestay) rural tourism products. Utilizing a mixed between-/within-group methodology with a 2 × 2 scenario-based experimental design, the analysis of 352 survey responses revealed that a message describing self-benefit with low construal outperformed other messages in two temporal scenarios (long vs. short distance). These results enrich our understanding of rural tourism promotion, laying theoretical foundations for future studies and providing practical implications for the tourism industry.
This study employs a qualitative research approach where focus groups (n = 11) with key stakeholders were used to understand how tourism investors view the concept of well-being in relation to ...tourism and the potential to use it as a tourism product resource. Findings validated by a wider group (n = 50) exposed the barriers and enablers of implementing well-being in this way. The potential for businesses and policymakers to transform these barriers into enablers was also identified. In addition, study findings were mapped onto a robust model extracted from the public health sector and applied in a tourism context using a systems theory approach. This further highlighted the potential offered to the fields of public health and tourism in the concept of well-being, and demonstrated the well-being value of tourism. Data from this research will aid tourism business practice and development by embedding a well-being philosophy for tourism destinations' strategies.
•Tourism and public health sectors are merging around the concept of well-being.•Stakeholder views on using well-being as a tourism product resource are explored.•Barriers and enablers of implementing well-being into tourism strategy are outlined.•The potential to transform the identified barriers into enablers is discussed.•Findings are mapped onto a public health model and applied in a tourism context.
The paper provides a critical analysis of researches related to the definition of different types of business opportunities, general approaches to adaptation management, adaptation potential ...management of transport and tourism enterprises. The choice of air carriers as the object of study was due to the greatest difficulty in managing their adaptation potential, and their key impact on the tourism product. The prerequisites for the adaptation of air carriers to the global tourism market were determined. It was noted that the adaptation capacity of enterprises has its own characteristics depending on the scope of activity of business entities. The scientific novelty is formed by the defined sequence of the procedure and the stages of air carrier adaptation to the conditions of the world tourism market. For the first time, a set of measures to adapt air carriers to the global tourism market was proposed. Intensification of tourism market participants’ interaction will provide an opportunity for global expansion of the tourism product.
Tourism product brand biographies are crucial for establishing meaningful emotional connections between tourists and destinations through tourism products. Using three experiments conducted in China, ...including one field experiment and two laboratory experiments, this study aims to investigate the impact of brand biographies of tourism products on tourist preference and uncover the underlying mechanisms. The findings indicated underdog brand biographies, as opposed to top-dog, exerted a more positive effect on tourists' purchase intention and actual choices. Furthermore, tourist empathy and identification functioned as dual parallel mediators. By examining the effectiveness of brand strategy marketing through the lens of brand biography, this study enriches the literature on tourism product branding. Additionally, practitioners are encouraged to improve tourist preference through underdog brand biographies.
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•This study builds on cognitive-affective personality system theory.•Tourists prefer underdog over top-dog brand biographies of tourism products.•Identification mediates the effect of brand biographies on tourist preference.•The effect of brand biographies on tourist preference is also mediated by empathy.•It uses both field and scenario experiments.
Tourism is very strongly associated with the potential of the area, including the society, in which the tourism activities take place. This potential is often fragmented and it depends on the skills ...of local actors, stakeholders, and tourism management structures to discover and connect it effectively. And it does not matter whether the potential is tangible or intangible, natural or cultural. The potential of each territory is unique and needs to be summarized, measured, evaluated, and categorized for its effective and sustainable use.This article presents the first part of a methodology for the creation of a local tourism product focusing on the measurement of potential. The methods used in this process are based on decision analysis and process management methods. The methodology is addressed to all tourism actors in each destination, in particular managers of destination management organizations, local authorities, or other initiating entities. The Ministry of Regional Development certified the Methodology for the creation of a local tourism product and recommended its use to municipalities and tourism destinations.
Using data from five studies (i.e., a pilot study and four experiments), we examine the interactive effects of pictures and psychological proximity on consumers' evaluation of tourism products. The ...extant literature has suggested that providing rich pictorial information or construing a psychologically proximal tourism product can independently increase consumers’ generation of mental images and render a positive attitudinal judgment. However, our findings on the effectiveness of these two strategies in combination are mixed. Specifically, we find that if the tourism product is a psychologically distal one, consumers evaluate it more favorably when rich pictorial information is provided than when the information is not available. If the product is a psychologically proximal one, the reverse is true. Our findings, therefore, suggest an important situation that might be intriguing to both tourism product managers and advertisers --when rich pictorial information backfires.
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