Pandemics are affecting tourism in many ways. Being a niche research field before, the coronavirus (COVID-19) pandemic created a strong urgency to develop this topic. For researching pandemic-induced ...changes in tourist beliefs and travel behaviour, we developed a construct that measures the intra-personal anxiety of travellers (and non-travellers): the Pandemic (COVID-19) Anxiety Travel Scale (PATS), using two large online studies (N = 2180; N = 2062) and including two different cultural contexts (US and Denmark). In Study 1, explorative and confirmative factors analysis confirms a short and easy-to-use 5-item solution, while the presented model adds face validity. Study 2 confirmed the structure (reliability) and tested nomological validity, by putting PATS into the context of different constructs (xenophobia and prevention focus). Although the proposed scale arose from the coronavirus (COVID-19), it is not limited to this specific pandemic and will hopefully prove to be a valuable measurement tool for future pandemics as well.
•Pandemics and tourism behaviour is not well studied in tourism research.•The coronavirus (COVID-19) pandemic has radically disrupted global tourism.•No fitting scales exists to measure the impact of pandemics on tourist beliefs.•We developed a short and easy-to-use 5-item scale on pandemic anxiety (PATS).•PATS gives also a basis to research travel anxiety during other (future) pandemics.
•This paper introduces a big data analytics solution for destination management organization’s decision support.•The design artefact is specified as a ‘method’ to analyse the social media data to ...support strategic decision-making in tourism.•Proposed solution method has the capability to provide insight of tourist’s behavioural patterns at destinations.•The capability of the solution method is demonstrated in a case study of inbound tourists to Melbourne, Australia.
Big data generated across social media sites have created numerous opportunities for bringing more insights to decision-makers. Few studies on big data analytics, however, have demonstrated the support for strategic decision-making. Moreover, a formal method for analysing social media-generated big data for decision support is yet to be developed, particularly in the tourism sector. Using a design science research approach, this study aims to design and evaluate a ‘big data analytics’ method to support strategic decision-making in tourism destination management. Using geotagged photos uploaded by tourists to the photo-sharing social media site, Flickr, the applicability of the method in assisting destination management organisations to analyse and predict tourist behavioural patterns at specific destinations is shown, using Melbourne, Australia, as a representative case. Utility was confirmed using both another destination and directly with stakeholder audiences. The developed artefact demonstrates a method for analysing unstructured big data to enhance strategic decision making within a real problem domain. The proposed method is generic, and its applicability to other big data streams is discussed.
•It is not known how many tourists display environmentally sustainable behaviour.•Estimates in this empirical study vary from 0% to 44%.•Responses are affected by how tourists are asked about their ...behaviour.•And by whether the definition of such behaviour includes intent.•More observational studies are urgently needed.
This study reveals substantial variation in estimates of the proportion of tourists behaving in an environmentally sustainable manner. Results indicate that the variation is explained by (1) definitions of environmentally sustainable tourist behaviour including—or not including—intent to protect the environment and (2) the use of either unprompted open-ended or prompted closed questions. The latter are associated with respondent’s tendencies to respond in a socially desirable way, thus artificially inflating the occurrence of environmentally sustainable tourist behaviour by as much as 74 per cent. Unprompted open-ended questions are not susceptible to social desirability bias. Future studies into environmentally sustainable tourist behaviour should measure actual observed behaviour. If this is not possible, unprompted open-ended approaches are recommended.
Ski tourism is a multi-billion dollar international market attracting between 300 and 350 million annual skier visits. With its strong reliance on specific climatic conditions, the ski industry is ...regarded as the tourism market most directly and immediately affected by climate change. A critical review of the 119 publications that have examined the climate change risk of ski tourism in 27 countries is provided. This growing and increasingly diverse literature has projected decreased reliability of slopes dependent on natural snow, increased snowmaking requirements, shortened and more variable ski seasons, a contraction in the number of operating ski areas, altered competitiveness among and within regional ski markets, and attendant implications for ski tourism employment and values of vacation property real estate values. The extent and timing of these consequences depend on the rate of climate change and the types of adaptive responses by skiers as well as ski tourism destinations and their competitors. The need to understanding differential climate risk grows as investors and financial regulators increasingly require climate risk disclosure at the destination and company scale. Key knowledge gaps to better assist ski tourism destinations to adapt to future climate risk are identified.
PurposeWine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This ...paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it.Design/methodology/approachThe systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed.FindingsThe following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all from kids to seniors and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM).Research limitations/implicationsThe framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products.Practical implicationsThis framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist's visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored.Originality/valueThis is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.
Twenty percent of all global greenhouse emissions are food-related. Tourism and hospitality contribute significantly, with food accounting for nearly half of the waste these sectors produce. One type ...of food waste – plate waste – could easily be avoided. Plate waste is the food people leave behind uneaten on their plates. It does not increase the enjoyment of the meal, yet costs the hotel money, and harms the environment. We develop and test – in a quasi-experimental field study – a game-based intervention that reduces plate waste by 34 percent, and is available for immediate adoption by hotels globally. Our study contributes to theory by demonstrating the power of increasing pleasure in pleasure-seeking contexts when aiming to change environmentally significant tourist behaviour. Our findings also challenge established behavioural theories, which postulate that people's beliefs are the key drivers of pro-environmental behaviour.
•Plate waste burdens the environment substantially.•Plate waste is a significant cost factor for hotels.•In line with utility theory, a stamp collection booklet reduces family plate waste by 34%.•Guest satisfaction is not affected, and hotel expenses are reduced.
The technological revolution and the widespread of social media have allowed people to generate tremendous amounts of data every day. Social networks provide users with access to information. This ...paper aims to determine the attractiveness of various tourism sites by investigating the behaviour of users through social media. The database involves geo-tagged photos located in six cities serving as a relevant artistic and cultural hub in Italy. Photos downloaded from Flickr, a data-sharing platform. Data analysis was conducted using Mathematica and Machine Learning models approach. The results of our study show maps of the users’ behaviour identify the annual trend of photographic activity in cities and highlight the effectiveness of the proposed methodology that is able to provide with place and user information. The study underline how the analysis of social data can to create a predictive model to formulate tourism scenarios. At the end, general tourism marketing strategies are discussed.
•A Big Data analysis model is proposed to identifying certain areas of interest and its cultural context.•Exploitation of social media allows you to identify the dynamics associated with a tourist site.•Understand the factors that drive people to photograph an item in a specific place.
Throughout history, pandemics have had a dramatic impact on all spheres of activity in human society. Nowadays, the whole world is facing a ruthless virus, Covid-19 or Coronavirus, which is a topical ...issue. The Covid-19 pandemic has evolved rapidly and caused changes for both the medical system and the economic and social systems of states around the world. This crisis has affected thousands of lives and continues to put great pressure on economic systems. These events show that economic and social issues need to be managed as soon as possible and solutions need to be promoted to support the sectors affected by the pandemic crisis. Tourism is a sector of consequence being severely affected by the imbalances of the socio-economic metasystem that includes it. Attempts to predict the likely impact of the pandemic on the tourism economy were quickly overcome by the speed with which the situation grew as the pandemic spread. Tourism is of particular importance in the world economy as well as in the national economy and must be supported by limiting losses, relaunching business and avoiding long-term negative effects. The COVID-19 pandemic crisis viewed from a different perspective may provide a rare and invaluable opportunity to rethink and reset tourism to a better path for the future. Such a vision requires a community-centered tourism framework that redefines and reorients tourism based on the rights and interests of local communities. The purpose of this article is to inform and analyze the impact that this virus has on world tourism, but also national tourism. In this context, tourism in our country has also been severely affected.
The dramatic increase in the number of Chinese outbound tourists has sometimes generated negative media reports about their ‘uncivilised’ behaviour. The academic literature has only partially ...analysed such behaviour and its impacts on Chinese tourists in terms of their group identity. Building on the recognition of the interactive and interdependent nature of social identification, the study examines Chinese tourists' reflections on and responses to the negative image projected on them by others. Using historical resources, a conceptual appraisal of the concept of face informs the empirical work. The researchers conducted semi-structured in-depth interviews to explore ways in which educated Chinese tourists acknowledged and rationalised the prevalent ascribed negative images. The study found that the fear of ‘losing collective face’ prompts Chinese tourists to adopt and promote civilised behaviour. Practical implications derived from the findings include specifying promotional themes about face and advice for individuals and groups to monitor each other. Limitations and future research directions were also discussed.
•Links social identity with the concept of face.•Provides insights into problematic Chinese behaviour.•Highlights the differences between lian and mianzi in influencing Chinese tourist behaviour.•Stresses the interactive and interdependent nature of social identification.•Examines Chinese tourists' reflections on the negative image projected by global media.
In the Romanian economics higher education, considering the way the degree programmes offered are structured and carried out, the aim is for the students to acquire the appropriate professional and ...transversal competences, thus enabling their employment on the labour market or the development of their own business. Marketing and entrepreneurial culture can contribute to increasing the students' motivation to be constantly creative, bold, able to launch and manage successful businesses. The objective of this paper is to present the collaboration between a professor and a student in terms of conducting marketing research in the context of anevolving entrepreneurial culture. The results of the research show that the idea of setting up a "low-cost" travel agency, in the context of an increasing demand for minimalist travel, represents an opportunity that can be turned into a successful business.
PDF
