The purpose of this publication is to explore the opportunities that innovation and digitization provide in tourism. Although digitization is not a new direction in tourism, its understanding and use ...in a number of cases is hampered by the lack of knowledge and skills in the field. The aim has been achieved by exploring secondary sources on the specificities of innovation activity and digitization. Systematic approach, observation, abstraction, as well as some general science principles such as objectivity, dialectic, concretization, unity between theory and practice, system analysis, induction, deduction and others are also applied. A qualitative expert analysis of the websites of tourist sites has been carried out to determine the level of digitization in the tourism sector. The survey results show that tourist sites focusing on innovative supply to their customers use modern information technologies as well as technologies directly involved in improving the supply of tourism services, including traditional products, services and know-how. Consumer value is increased by providing product innovations, place and promotion. It comes to the conclusion that, despite the benefits of innovation and digitization, they are not a panacea that can solve all the emerging problems of today's business, and in many cases are a limiting factor.
This study discusses on couple tourist preferences of the tourism product in Gili Trawangan, including it’s characteristics. Preferences is a choice on alternatives based on their relatives utility, ...a process which results in an optimal choice (whether real or theoretical). The aim of this study is to determine how couple tourist preference of the tourism product in Gili Trawangan. Methods of data collection utilized observation, questionnaire, literature study, and documentation. The result show that the characteristic of the couple tourist in Gili Trawangan are divided into tourist descriptor and trip-descriptor. The characteristic of tourist descriptor is dominated by couple tourists from Europe, whose age are 25-44 years with the single status and the young couple. Moreover, the characteristic of a trip-descriptor is dominated by couple tourists. The purpose of their traveling to Gili Trawangan is the holiday. Most of them received information from the internet who arranged their own travel and they traveled during the holiday season with the length of stay is 2-3 days in Gili Trawangan. As for couple tourist preferences to Gili Trawangan divided into 4 preferences, i.e the preference based on transportation, accommodation, the place to have a meal, and tourist activity. In term of transportation the couple tourist preferred bicycle and in term of accommodation they preferred homestay. Concerning the place having a meal they preferred to a restaurant and for as tourism activity they preferred snorkeling.
Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A. Materials and methods: The research used the technique of a ...diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager. Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%). Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.
The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A.
The research used the technique of a diagnostic survey based on a standardized direct ...interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager.
The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%).
Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.
Traditional sports games are an expression of folk creativity in the field of sports and recreation, the result of the creativity of the people in the culture of sport. According to the venue, they ...are mostly related to the rural areas from which they originated. Traditional sports games were recognized in the 21st century as an element of intangible cultural heritage, which should be protected and affirmed in a new way in order to preserve them from oblivion and disappearance. Therefore, the importance of traditional sports as an element of tourist off er (an important element of tourist off er and promotion of rural, religious, cultural, sports and recreational tourism) is increasingly recognized in tourism strategies and plans in the world. The subject of this research is 16 events that promote traditional sports games and skills in the territory of Vojvodina. The aim of the paper is to distinguish old traditional sports through tourism valorisation, which can represent an important segment in the diversification of tourism products. The methods used are analytical-synthetic and inductive-deductive methods with the use of critical inference, as well as methods of tourism valorization according to Hilary du Cros.
PDF
