Free for All Victoria Elmwood; Elizabeth Kelly; Jessica Perry ...
Journal of new librarianship.,
03/2024, Volume:
9, Issue:
1
Journal Article
Peer reviewed
Open access
Periodic website redesign projects have become essential -- though often complex and costly -- measures that libraries take to ensure users’ ease of access to resources. Though administrators often ...enlist university web designers or even outside contractors to undertake these projects, librarians themselves can and should be at the center of any library website redesign. This is easier for libraries with employees who have considerable web development-related skills, but it is also within reach for libraries with smaller staff and limited web development skills. Indeed, free UX testing applications, basic office software, and open source or freely available CMSes such as Drupal make library website redesign projects both feasible and affordable. Generating buy-in and recruiting content editors to help build the new site are two vital measures for a successful redesign, as well as ongoing, post-launch maintenance. During our library website redesign, we leveraged both the communication of UX testing results and periodic peer training activities to create support, invite feedback or input, and recruit partners for content creation on the new site. As our site launched, we sustained the momentum of our peers’ involvement with the site by providing training materials, tech support, and targeted documentation. By combining freely available, user-friendly applications with a strategic, inclusive implementation process, even libraries with limited resources can successfully complete significant website redesign projects.
Creating effective online customer experiences through well-designed product web pages is critical to success in online retailing. How such web pages should look specifically, however, remains ...unclear. Previous work has only addressed a few online design elements in isolation, without accounting for the potential need to adjust experiences to reflect the characteristics of the products or brands being sold. Across 16 experiments, this research investigates how 13 unique design elements shape four dimensions of the online customer experience (informativeness, entertainment, social presence, and sensory appeal) and thus influence purchase. Product (search vs. experience) and brand (trustworthiness) characteristics exacerbate or mitigate the uncertainty inherent in online shopping, such that they moderate the influence of each experience dimension on purchases. A field experiment that manipulates real product pages on Amazon.com affirms these findings. The results thus provide managers with clear strategic guidance on how to build effective web pages.
This study examined online persuasion through website design by using the Elaboration Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the phenomenon of the success ...of Lazada and Shopee to provide guidelines for website designers and local sellers to enhance the e-commerce website's persuasiveness. The persuasive design features in Lazada's and Shopee's e-commerce websites were evaluated based on the design criteria of the ELM and the PSD model. This study has examined (1) the influence of central route elements (Dialogue Support and Primary Task Support) towards Lazada and Shopee user's attitude change, (2) the influence of Lazada and Shopee user's attitude change towards behavioral intention and (3) the influence of Lazada and Shopee user's behavioral intention towards actual online buying behavior. A total of 414 samples were analyzed using Partial Least Square Structural Equation Modelling (PLS-SEM) technique. The results from the analysis indicated that Primary task support through navigation design (PTN) was found to be the most influential persuasive design criteria, followed by Social support through connectedness (SSC), and Dialogue support through argument quality (DSA).
•This study links objective design factors with subjective aesthetics.•Each design factor affects the facets of subjective aesthetics in a different way.•Structural factors have a great impact on ...simplicity, diversity and craftsmanship.•Color factors have a great impact especially on colorfulness.
The present study examines how objective design factors of a website are linked to different facets of subjective aesthetic perception. Five online experiments based upon the screenshots of real-existing websites with a total of N=194 participants were conducted to isolate and analyze the effects of two objective structural factors (vertical symmetry, visual complexity) and three objective color factors (hue, saturation, brightness) on the different facets of subjective aesthetic perception (simplicity, diversity, colorfulness, craftsmanship) measured with the Visual Aesthetics of Website Inventory (Moshagen & Thielsch, 2010). Although all investigated factors are apparent features in website design, their effects on different facets of subjective aesthetic perception are not yet well understood. Our results show that websites of high symmetry, low complexity, blue hue, medium brightness or medium and high saturation received the highest overall aesthetics ratings. Furthermore, data reveal that structural factors compared to color factors have a manifold and greater impact on the different facets of subjective aesthetic perception than the color factors. Both structural factors have a great impact on simplicity, diversity and craftsmanship whereas the color factors have a great impact especially on colorfulness. Only complexity affects all facets of subjective aesthetic perception. The other objective design factors had effects on specific facets. Our findings shed light on the relationship between objective and subjective factors of aesthetic perception and may help designers to systematically target specific facets of visual aesthetics.
Effect of Web navigation style in elderly users Castilla, Diana; Garcia-Palacios, Azucena; Miralles, Ignacio ...
Computers in human behavior,
February 2016, 2016-02-00, Volume:
55
Journal Article
Peer reviewed
The population is gradually aging, but only 4% of elderly people are Internet users. These data indicate the need to take action to bridge this digital divide.
Several studies show that learning and ...memory processes are faster when there is familiarity with the learning object, and the user finds a clear internal correspondence between the previous experience and the current experience. The elderly make up one of the groups most affected by the digital divide, with less Internet access, knowledge, and use. The Internet is by definition an almost infinite structure of hypertext, where the user navigates by using information in an active way, and where the elderly lack previous experience with hypertextual applications. The aim of this study is to test the navigation variable by comparing two designs of the same email Web application with different navigation styles: linear vs hypertextual navigation.
The study consisted of usability testing, employing the method of task analysis. Other assessment tools were also used, such as the eye tracker and post-session self-report questionnaires designed ad hoc for this study.
A sample of 34 users from 60 to 83 years old and with heterogeneous previous experience with new technologies participated in the study. They performed A/B testing with a counterbalanced within-subject design. The linear navigation condition, compared to the hypertextual condition, obtained a higher success rate, lower performance time, better satisfaction ratings and greater user preference.
The main contribution of this study is to demonstrate the relevance of navigation in systems oriented toward the elderly, indicating that linear navigation is more suitable for these users.
•We designed two versions of the same webmail linear vs hypertextual navigation.•We tested both versions with elderly users.•The linear navigation obtained better usability and preference results.•The linear navigation obtained a higher success rate than hypertextual navigation.•Users obtained a lower performance time with the linear navigation.
•Consumer’s engagement on m-commerce has evidenced great opportunities for firms.•Mobile apps are known as the main responsible for the popularization of m-commerce.•Responsive web design (RWD) has ...advantages for both companies and consumers.•Perceived usefulness is the most important benefit in all tested online platforms.•Perceived promotions are more valued for consumers who use mobile apps.
The e-commerce market size is increasing day by day. In this context, m-commerce has become one of the fastest growing forms of e-commerce in the world. Considering the diversity of platforms and devices, it is important to understand what influences the intention to continue using e-commerce access platforms. We explore different factors predicting the user’s experience with the accessed platform through a free-simulation experiment. Participants were separated into three access platforms, one using traditional e-commerce (through notebooks or PCs) and two others involving m-commerce (accessing the website browser or the app). We verified that intention to continue using the online platform is strongly influenced by the consumers’ perceived value, being driven especially by its benefits and not sacrifices associated with the platform. We found differences among the three studied platforms regarding the significance, order of the predictors, and control variables such as platform previous experience, gender, and age, suggesting the existence of significant differences on the side of the consumer as to the platform they use on their online purchases; revealing, for example, that consumers who use mobile apps are influenced essentially by utilitarian than hedonic motives, differently from those who use website browsers. Finally, we outline some theoretical and practical implications for researchers and developers.
The user expects webpages of specific categories to have a look-and-feel specific to that category. For example, unlike university homepages, online-shop webpages typically feature relatively little ...text, a long grid-like structure listing products, and numerous functional elements for product search, filtering, and recommendation. Ensuring that a webpage meets user expectations makes it highly prototypical and improves the user impression of the webpage. Despite the potential impact on users, the concept of webpage prototypicality has not been fully explored or extensively employed in Human-Computer Interaction (HCI). This paper addresses this gap by conducting a user study with 1530 participants to investigate webpage prototypicality. The study revealed a strong correlation between prototypicality and webpage visual aesthetics, perceived pre-use usability, and trustworthiness. Notably, the direct effect of prototypicality on trustworthiness outweighed the indirect effects through aesthetics and usability. Overall, prototypicality, aesthetics, and usability collectively accounted for 29% to 68% of the variance in trustworthiness, depending on a webpage category. These findings underscore the importance of embracing prototypicality within the field of HCI, encouraging its wider adoption.
•The study involved 1530 participants and over three thousand webpages.•Webpage prototypicality strongly affected perceived trustworthiness.•Aesthetics partially mediated the effect of prototypicality on trustworthiness.•Perceived usability was not a strong predictor of trustworthiness.•Prototypicality correlated with both visual aesthetics and perceived usability.
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