Author of a dozen reputable works on wine, M. Dovaz composed the foreword for the French translation of the Japanese graphic novel, Kami no Shizuku (2005), released in France as Les Gouttes de Dieu ...(2008). This manga has become a best-seller in its genre in France while the Japanese television adaptation has also reached a French audience through fansubs, allowing a new generation to gain access to that which had hitherto been seen as its own cultural patrimony.
Integral to this wine culture is the ability to “talk about” its central object, in spite of linguistic or geographical separation. The central challenge being to efficiently associate words to a fleeting sensation provoked by visual, olfactory and gustative experience, a specific linguistic knowledge is necessary for those who wish to claim proficiency in wine. The critical narrative arc and didacticism of wine manga rests in the mastery of lexical sophistication as well as cultural knowledge, a posture also shared by most French experts.
The language of wine, the power center of which once resided in France, has been brought into Japan through the act of translation. This very act has allowed for a shift in power—and thus the potential to represent the wine world—from France to Japan. We will show in this paper that there is an interplay occurring between French and Japanese media, producing a cultural space bridged through wine lexicon used in two series of manga recently translated into French (Sommelier in 2004 and Les Gouttes de Dieu in 2008).
For this purpose, we will proceed to a comparative analysis of the Japanese source text with the French target text, highlighting metaphors used in wine culture. Through the analysis of the texts, we will demonstrate that the Japanese-French translations of these metaphors allow a new way for the French to see their culture through a lense provided by the Japanese sommelier.
Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. ...Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence.
PurposeWine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market ...and segmenting demand, this study aims to introduce the moderating role of wine-related cultural identity (WCI) in a Cognitive-Affective-Normative (CAN) model to explain purchase intention for innovations.Design/methodology/approachThis quantitative study was conducted in Spain, the country with the largest acreage of vineyards in the world. Specifically, a personal survey was applied to a sample of 1,126 potential buyers of a wine innovation in Rioja, the Spanish wine region with the longest tradition.Findings(1) WCI moderates acceptance of a wine innovation; (2) WCI levels generate new segments: Enoculturalists (44.67%), who have a strong WCI, Intermediate Enoculturalists (38.90%), with an intermediate WCI and Non-Enoculturalists (16.43%), who have no WCI; and (3) the CAN model strongly explains the behavior of Non-Enoculturalists (R2 = 0.81).Originality/valueThe originality of the research lies in the opportunity to test a technical innovation in wine production in a region characterized by a strong wine-growing tradition. Despite growing interest in local products, no study has yet examined the moderating role of CI in a new food acceptance model as proposed here. The findings have important theoretical and practical implications, as they identify new groups for targeting innovation-related actions and reactivating wine consumption in keeping with new consumer trends.
Purpose
With the ongoing industrial transformation of the Japanese sake industry and the continuous growth of exports in recent years, terroir, one of the core concepts in the wine culture, has been ...strategically used in the sake industry. Therefore, as an essential investigation, the purpose of this study is to elucidate when, how and why terroir has been used in the sake industry. This study starts with the research question: When, how and why has terroir come to be used strategically in the sake industry?
Design/methodology/approach
This study investigates the use of terroir in the Japanese sake industry, examining all 196 newspapers that referenced terroir from 1998 to 2022, sourced from the renowned newspaper database Nikkei Telecom 21. This study’s outcomes have been visualized through categorization work and text mining.
Findings
In this study, the use of terroir in the Japanese sake industry has gained significant momentum since 2015, with a remarkable surge observed in the 2020s. With the continuous growth in sake exports, industry players such as sake brewers are strategically structuring terroir to reinforce the authenticity of the brewing process, emphasizing the uniqueness of natural elements, such as water, sake rice and the natural environment. These findings highlight the critical role of terroir in the Japanese sake industry’s added value expansion.
Originality/value
This study provides objective insights regarding the recent industrial transformation for the practical sake industry, such as sake exporters and distributors. Additionally, this study enables the wine industry’s audience to understand the sake industry’s evolution in terms of wine culture.
Winery owners in the Midwestern states of the United States have been working with each other and their state industry experts to improve the quality of their wines while also struggling to establish ...state and, at times, regional identities and overcome a widely-held perception that good wine is not made and cannot be made in the region. Drawing on a qualitative sociological study conducted over five years in Ohio, Indiana, Illinois, and Iowa, this article examines the issues with which winery owners and industry specialists have worked to improve quality and establish marketable identities. Challenges include the sourcing of quality grapes, the status of hybrid grapes, the skill-level of winemakers, and the desire to meet demand and please a wide range of customer preferences. Industry efforts to address these challenges are highlighted.
This study examines how foreign-imported wine culture has transformed and maintained social sustainability from diverse dimensions in Taiwan. Wine culture has become popular around the world, yet it ...has various developments in different areas. As a country without a wine tradition and small wine consumption, the development of wine culture in Taiwan is significant in the study of the globalization of wine. This paper is based on qualitative fieldwork from 2017 to 2021 in Taiwan, including in-depth interviews with several focus groups and individuals, as well as participatory observations. This research has two major results, focusing on wine symbolism and the transformation of social meanings of drinking. Wine symbolism relates to the emphasis of “elegance” and the reframed concepts that connect wine with traditional food systems. The second finding elaborates the transformation of social meanings: wine has become an accessible luxury; wine helps to reduce the pressure of alcohol consumption; wine helps women to recreate a safer drinking social space. Taiwanese wine culture provides good examples to rethink the complexity and dynamics in socio-cultural matters, as well as the sustainability of food culture and the food system.
: La dégustation du vin est à la mode. Une nouvelle sensibilité se développe dans le domaine du plaisir des sens en gastronomie et, par la suite, une culture du vin s’étend depuis l’Europe vers le ...reste du monde globalisé du XXIᵉ siècle. Les publications, les blogs, les programmes de télévision sur la gastronomie, sur les accords des mets et des vins se multiplient. Un nouveau langage s’établit pour décrire les qualités d’un cru qui, parfois, devient incompréhensible pour le consommateur moyen, aussi bien dans les textes de la critique œnologique que dans les notes de dégustation. Notre objectif est, dans un premier temps, de présenter un corpus riche en adjectifs, substantifs et verbes ayant une charge culturelle partagée et servant à la description des vins, provenant de la langue générale, dont le sens a été enrichi grâce au contexte spécialisé du vin. Ensuite, nous définirons les valeurs sémantiques ajoutées à ces vocables moyennant la métaphore et la métonymie. Finalement, nous étudierons les procédés lexicogéniques des néologismes concernant ce champ lexical.
As a culture created by the Yi people in their specific historical living environment, the Yi people's wine culture is an important part of the Yi people's overall culture. It arouses the immortal ...national soul of the Yi people, and cultivates and highlights the Yi people's rich history of civilization. With the accumulation of history, wine and its precipitated cultural content has become a collective unconscious act of worshipping and admiring wine in the hearts of the Yi people. Wine culture plays a specific role in various areas of Yi people's social life, extending a series of social functions, including: (1) Carrying and reflecting the traditional beliefs of the Yi people; (2) Creating Yi people's personality as enthusiastic, cheerful, straightforward, and optimistic; (3) Reflecting the daily life of the Yi people, and becoming participants and witnesses of various rituals in Yi people's lives; (4) Containing and reflecting rich Yi social etiquette; and (5) Promoting the construction of harmonious interpersonal relationships in Yi society.
Objetivo: conocer el tratamiento que el magazine especializado en turismo En Viaje brindó a la cultura del vino y el enoturismo en Chile (1933-1973). Metodología: se examinaron todos los números ...publicados (470), incluyendo textos e ilustraciones. Resultado: Chile produjo un temprano proceso de valoración de la cultura del vino por su significado patrimonial, identitario y territorial. Limitaciones: la revista no logró cubrir las fiestas vitivinícolas locales. Conclusiones: el carácter estatal permitió que la revista actuara con independencia de los intereses económicos de la industria. Los editores y principalmente los dibujantes de En Viaje se adelantaron al desarrollo teórico del enoturismo como instrumento de valoración del patrimonio y los paisajes culturales.
PDF
