Functional Foods and the Young Marina, Tomić; Marija, Cerjak; Ida, Rupčić
Journal of food products marketing,
10/20/2014, Volume:
20, Issue:
5
Journal Article
Peer reviewed
Factors such as raised consciousness about human health, development of the food industry, and medicine and branches of natural science studying the relation between nutrition and health have led to ...the popularization of foods with proven health effects. Such foods are called functional foods. Although there is growing interest in functional foods, there are several groups of consumers that are, more than others, interested in functional foods. To examine buying behavior and attitudes toward functional food of young consumers (18-30 years old) and to determine the most interested consumers, we conducted a survey using a self-administered questionnaire on a sample of 570 Croatian students. The majority of the respondents purchase functional foods, usually in supermarkets. Apart from taste, the most important functional food attribute is price/quality ratio. Respondents are buying functional foods because they believe that those foods are healthier and safer than other products. Examined market segments were based on respondents' attitudes toward functional foods. The results of this research could be used in planning further development of the functional foods market for young consumers.
Purpose
The purpose of this paper is to study the relationships between two distinct value orientations, that is, the terminal and instrumental. The effects of these value orientations on green ...attitude and green behavioral intentions for green products among young consumers in an emerging market against the backdrop of a value–attitude–behavior cognitive hierarchical framework has also been focused on in this study.
Design/methodology/approach
The study espouses a hypo-deductive research design and the measures were conceptualized and advanced based on an inclusive review of the research studies conducted in the past. Anderson and Gerbing’s two-step research approach was used for partial least square structural equation modeling to assess the measurement and structural models with SmartPLS (v 3.2.6).
Findings
The findings suggest that the functional value is constantly essential, but not enough by itself, for envisaging green purchase behavior. The results show that both the terminal and instrumental values have a significant impact on green attitude and in turn, green attitude has a significant impact on green behavioral intentions. The instrumental value displays greater impact on both green attitude and green behavioral intentions compared to the terminal value. Additionally, the research also discloses that green attitude acts as a mediator in the relationship between terminal/instrumental value and green behavioral intentions.
Research limitations/implications
This paper describes two broad, yet distinctive, value orientations (i.e. terminal versus instrumental) using cross-sectional data from the state capital of the country. Future research may scrutinize the findings’ (cross-cultural) generalizability using diverse data sets to assess value orientations and customers’ green behavioral intentions among young consumers.
Practical implications
The research findings will enormously help green marketers and practitioners to recognize the roles of terminal and instrumental values in evolving green attitude and green behavioral intentions for green products among the young consumers, thereby helping to develop marketing strategies.
Social implications
The current research provides evidence that in emerging markets such as India, young consumers exhibit value orientation toward environmental deterioration, holding a sense of responsibility in their consumption pattern. This may pave the way forward for sustainable businesses.
Originality/value
This study is objectively a pioneering one that attempts to explore the relationships between the value orientations in terms of instrumental and terminal values and their effects on green attitude and green behavioral intentions toward green products using Rokeach’s (1973) two-dimensional measure of values among young consumers, which is quite novel to the existing body of knowledge. Moreover, this paper has surveyed these relationships in a different research context, which can expand the knowledge about green consumer behavior in emerging markets.
The issues of energy crisis, environmental degradation, and climate change present a severe challenge to the sustainable development in China. The development of green building (GB) is considered one ...of the most popular strategies toward a sustainable construction industry. Apart from advanced green technologies, consumers’ purchasing intention toward green housing (GH) plays a crucial role in the large-scale promotion of GB. However, which determinants significantly affect consumers’ purchasing intention remain unclear, especially for the young generation in developing countries. This study attempts to investigate young consumers’ purchasing intention of GH in China. On the basis of extended theory of planned behavior (TPB), seven constructs are identified, and nine hypotheses are proposed. A total of 241 responses were collected from the questionnaire survey, and structural equation modeling was employed to test the proposed hypotheses. Governmental incentives are affirmed to be the most important determinant, followed by consumers’ attitude toward behavior and subjective norm. Perceived behavioral control is an insignificant determinant for young consumers to purchase GH. In addition, subjective knowledge has an indirect effect through attitude toward behavior. Environmental concern also confirms an indirect effect through attitude toward behavior and subjective norm toward purchasing intention, respectively. Thus, the government is implied to play a crucial role in GH promotion at this stage.
The linear consumption model (take-make-dispose) has resulted in an abundance of pollution that has damaged living ecosystems and human health. The circular economy emerged as a potential tool to ...continue economic activities while generating less waste. Indonesian populations today majorly consist of millennials and members of generation Z (55.41%), and the consumption of these populations will shape Indonesia's future. This study aims to investigate the role of young consumers in green purchase behavior toward circular packaging in Indonesia by using Structural Equation Model (SEM). We have collected data from 287 respondents, and our results point to the positive and significant influence of green self-identity, environmental attitude, and socialization agents toward green purchase intention. Green purchase intention is also found to be a strong predictor of green purchasing behavior. This study presents practical implications for organizations as well as governments and NGOs.
•The effectiveness of social media on the different stages of consumers' cognitive stages through the hierarchy of effects (HOE) model for mobile banking adoption.•A two-stage analytical approach ...with structural equation modeling (SEM) and neural network (NN) analysis to bring out social media's distinctive and confirmatory influence on mobile banking consumers.•Data from 482 respondents in the age group of 18 years to 30 years (the young consumers).•This research provides a two-stage analytical approach by combining “SEM and NN” to assess the impact of the integration of AIDA constructs.•We develop an original integrated model which outlines the phenomenon of the diffusion of information from social media on different cognitive stages of young mobile banking consumers.
The purpose of this paper is to examine the effectiveness of social media on the different stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for mobile banking adoption among consumers. A two-stage analytical approach with Structural Equation Modeling (SEM) and Neural Network (NN) analysis to bring out social media's distinctive and confirmatory influence on mobile banking consumers. Data from 482 respondents in the age group of 18 years to 30 years (the young consumers) from India was analyzed for social media influence on different cognitive stages of mobile banking acceptance. Results show the increasing tendency of social media influence with increasing cognitive level. Among the four cognitive stages (Attention, Interest, Desire, and Action- AIDA model) of m-banking adoption, Action and Interest stages are the most influenced stages by the social media, followed by Desire and Attention. This research provides a two-stage analytical approach by combining “SEM and NN” to assess the impact of the integration of AIDA constructs. We develop an original integrated model which outlines the phenomenon of the diffusion of information from social media on different cognitive stages of young mobile banking consumers.
As repair can lead to a reduction in clothing consumption and textile waste, repair is essential toward improving the lifetime sustainability of garments and achieving a circular economy. In the ...literature, common barriers preventing one from conducting garment repairs have been identified. This research re-conceptualizes common repair barriers as repair resources that comprise the skills, tools, priority, and perceived expense that may motivate one toward self-repair, paid and unpaid repair of clothing. A survey of 523 young Canadian consumers (aged 18–34 years) was conducted, in order to examine the impact selected demographic factors and repair resources have on their propensity to carry out different forms of clothing repair. Independent variables were demographic factors and four repair resources, dependent variables were three repair practices. Hierarchical linear regression analyses showed that women were more likely to engage in self-repair, while no gender differences appeared in paid and unpaid repair. Increasing age leads to increased self and paid repair; whereas unpaid repair was more likely to be utilized by the younger consumers. Three repair resources of skills, tools, and priority toward repair strongly predict self-repair. Paid repair is more likely to be utilized if the cost for professional repair services is not perceived to be prohibitive. Young consumers who utilize unpaid repair, while not having the skills, do have access to repair tools and access to skilled resource-rich individuals. The results from this study have implications toward fashion brands, policy and communities in promoting and encouraging various forms of repair practice.
Consumer well-being is a micromarketing concept that emphasizes on contributions of marketing activities in social welfare. The major objective of the current study is to analyze the impact of ...self-incongruence on brand dissatisfaction, brand hate, and consumer well-being. This study has utilized the Self-incongruity Theory and the Stimulus-Organism-Response model to test the impact of self-incongruity on anti-consumption and consumer voice behaviors, and subsequent effects on consumer well-being. Data were collected from young consumers of technology products from major cities of Pakistan. A total of 592 consumers answered a paper-and-pencil questionnaire using purposive sampling technique. The data were analyzed by partial least square structural equation modeling. The findings of this study reveal that functional and symbolic incongruity predict brand hate and dissatisfaction, which is positively related with brand retaliation. Brand retaliation is negatively related with consumer well-being. This study offers implications for product designers, marketers, advertisers and other stakeholders to improve congruence between what young consumers of technology products expect and what brands are offering to mitigate negative attitudes and behaviors and increase consumer well-being.
Purpose
This study aims to take a dual-process perspective and argues that peer influence on increasing impulse buying may also operate automatically. If-then plans, which can automate action ...control, may, thus, help regulate peer influence. This research extends existing literature explicating the deliberate influence of social norms.
Design/methodology/approach
Study 1 (N = 120) obtained causal evidence that forming an implementation intention (i.e. an if-then plan designed to automate action control) reduces peer impact on impulse buying in a laboratory experiment with young adults (students) selecting food items. Study 2 (N = 686) obtained correlational evidence for the role of norms, automaticity and implementation intentions in impulse buying using a large sample of high-school adolescents working on a vignette about clothes-shopping.
Findings
If-then plans reduced impulse purchases in the laboratory (Study 1). Both reported deliberation on peer norms and the reported automaticity of shopping with peers predicted impulse buying but an implementation intention to be thriftily reduced these links (Study 2).
Research limitations/implications
This research highlights the role of automatic social processes in problematic consumer behaviour. Promising field studies and neuropsychological experiments are discussed.
Practical implications
Young consumers can gain control over automatic peer influence by using if-then plans, thereby reducing impulse buying.
Originality/value
This research helps understand new precursors of impulse buying in understudied European samples of young consumers.
The present study is an attempt to examine young consumers’ intention toward green products using an extended version of the theory of planned behavior (TPB), which incorporates willingness to pay ...premium and environmental concern. This study was tested empirically using survey data collected from 316 respondents in India and the data were analyzed using SPSS and STATA computer program. The empirical results suggested that extended version of the TPB influenced the intention of the young consumers’ toward green products. Further, all hypotheses were accepted and there is a strong correlation between the five examined factors in buying green products. In addition, the results also validated the appropriateness of the extended TPD for exploring young consumers’ toward green products. This study offers insights from the perspective of an emerging economy and future research directions on young consumers’ intention toward green products. Based on the results, future research directions are likewise discussed.
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