Purpose
Online digital piracy continues to rise globally. The issue is worsening among young people especially in the context of emerging markets due to lack of laws and regulations. Interestingly, ...emerging markets are also home to some of the highest religious followers. The purpose of this paper is to investigate the impact of young consumer’s religiousness on their attitude and intention towards digital piracy which should negate their tendency to pirate.
Design/methodology/approach
Data were collected from Indonesia (N = 715) by means of questionnaires distributed to business students at two major (one public and one private) Indonesian universities. The sample consists of 289 (40.4 per cent) males and 426 females (59.6 per cent). The student sample contained a majority of people who were aged 18 to 24 years (94.1 per cent).
Findings
The current study shows that intrinsic religiousness is a strong predictor of attitude towards digital piracy, intention to commit digital piracy, perceived benefits of digital piracy, perceived likelihood of punishment and fear of legal consequences. Extrinsic (social) religiousness was found to have a negative impact on perceived likelihood of punishment and fear of legal consequences. The results of this study will have several important implications for managers and especially religious leaders on how to combat digital piracy.
Originality/value
This is one of the first few studies exploring the impact of religiosity among young consumers in Indonesia.
Promotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which ...bring them notable benefits in the form of the possible purchase of products at reduced prices or an opportunity to obtain free samples of goods or freebies.
Home theft and burglary are prevalent in Dhaka city. Internet of things (IoT), in contrast, is commonly recognized as among the most advanced home security systems. However, the factors that attract ...young people to use IoT for household security have yet to be examined. Consequently, the purpose of this article is to validate the attitude-social influence-self-efficacy (ASE) model with personal innovativeness and perceived trust. We collected data from Dhaka citizens aged 15 to 24 using a purposive sample technique and 370 valid responses were chosen for the study. According to the analysis, all of our proposed hypotheses were found significant with a 73.6% variance. Furthermore, the effects of attitude and social influence were shown to be the highest and lowest, respectively, and trust and innovativeness were both nearly strong main predictors of ASE. Significantly, since this is one of the few studies in the technology adoption domain using this model, a solid foundation for IoT adoption for security purposes is established.
Children and teenagers constitute a separate market group, which is heterogeneous in terms of their behaviour, market attitudes and activity. This is the basis for distinguishing four market ...segments, different in terms of the demographic, economic and psychographic characteristics of young participants in the market.
Owning a "renown" car brand, a "latest hour" model, with a futuristic design, etc. is the ultimate dream of any driver. Thus, the car producers always take into account the real or the ideal needs of ...consumers, including on the emergent market. The research of car brand perception among consumers is possible with quantitative and qualitative methods statistics, respectively. The combine use of these leads to the qualitative improvement of the research, in the sense that it fathoms the aspects belonging to endogenous and exogenous variables, direct noticeable, of the consumers. This research regarding the perception of the car brands most often encountered on Romanian highways, among young Romanian consumers is based on a combined use of a repertory grid and the Principal Component Analysis method for the data elaborating and construing phase. The results show: the perceptions of consumers are grouped in: the ideal image of the future, youth - sportivity, reliability; a strong perception of the symbolic significance, subjective related to car brands; good perceptions according to the history of the car brands; good perceptions according to aspects connected to reliability and maintenance of the car brands; good perceptions according to the design of the body car and aspects connected to it. web URL: http://www.ejbe.org/EJBE2016Vol09No18p017GABOR.pdf
The aim of this paper is to study 18- to 29-year-old Finnish consumers' use of instant small loans (i.e. SMS loan) and other consumer credit services that have increased notably in the past few ...years. We examine what kind of expenditures instant credit is used for and focus also on young consumers' financial situation and their perceptions of themselves as money handlers. The research method is quantitative, and data are derived from an open online survey (n = 1610). Our results reveal that consumer credit is used by young people in all income brackets and employment positions. However, there is a clear connection between certain life-course stages (young, single parent), financial positions (low income), employment situations (marginal) and the propensity to take instant loans and consumer credit. The young people who take an instant loan once are likely to do it again. Typical purposes of use included buying alcohol, cigarettes and partying. For some consumers, the use of small loans is part of controlled and economical use of money. However, particularly in the low-income brackets, it is also common to buy food and to repay credit or interest. Young people, who use instant loans recognize flaws in their money management and see themselves as 'wasteful' consumers more often than those who do not use instant loans. On the basis of this empirical study, it is unquestioned that young people's consumer education needs to be strengthened. In Finland, this need has already been recognized in both consumer policy and teacher education.
The demand for eco-friendly food is increasing globally, including Bangladesh. This study aimed to examine the environmental consciousness and knowledge-behavior gap of young consumers regarding ...eco-friendly food purchasing intentions in Bangladesh. Survey data were collected from 200 young university students employing purposive random sampling methods in 2019. The results reveal that most young consumers have strong environmental consciousness and intention to purchase green products. While purchasing, they usually prefer eco-labeled and environment-friendly products. The factors fueling the respondents' environment consciousness-behavior gap include unavailability of eco-friendly products, the high price of available eco-friendly products, and minimum eco-friendly product alternatives to conventional products. Making eco-friendly products available for all and alternatives to regular food commodities will favorably foster the purchasing intention of eco-friendly food in Bangladesh.
In the article an influence of the age of young consumers on chosen economic aspects of their market activity was described. It is stated that with the age of young consumers their purchasing fund ...and sources of its recruiting were increasing. Teenagers (secondary-school people) more often demonstrate also a tendency to save money to concrete objectives, e.g. holidays, travels, training, but their current expenses are concentrating mainly around different active or passive forms of spending free time. Older teenagers are also more critical in relation to advertisements, and price and different instruments of sales promotion are factors which are exerting a significant influence on their purchase decisions. With the growth of importance of goods in the hierarchy of satisfying needs, role of determinants of choice besides the price, also a brand of the product are assumed.
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