Advertising and promotion : an integrated marketing communications perspective

Public Library of Celje - all departments (SIKCE)

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Advertising and promotion : an integrated marketing communications perspective

Belch, George Eugene ; Belch, Michael A.

Type of material - textbook ; adult, serious

Edition - 7th ed.

Publication and manufacture - Boston [etc.] : Irwin : McGraw-Hill, cop. 2007

Language - english

ISBN - 0-07-110589-1; 978-0-07-110589-7

COBISS.SI-ID - 13278261

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Belch, George Eugene | Belch, Michael A.

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Knjižnica Celje	available - outside loan, loan period: 21 days
Celje - parcel box	available - outside loan, loan period: 21 days

Call number – location, accession no. ...	Copy status
Celje - strokovno gradivo 659(075.8) BELCH G.E. Advertising... IN: 4200612480	available - outside loan, loan period: 21 days

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Belch, George Eugene
Belch, Michael A.

Source: Personal bibliographies and: SICRIS

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