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Podeželje in razvoj gastronomije v Sloveniji : teritorialne kolektivne blagovne znamke po modelu "Izvorno slovensko" v letu 2020The publication presents the scientific background for establishing territorial collective brands according to the "Authentic from Slovenia" model for the development of the Slovenian countryside and ... building gastronomic tourism, based on short supply chains from the field to the plate and establishes a system of quality and origin of food for all accompanying stakeholders of a gastronomic rural destination. The model is based on systematic integration, training, consulting, quality assessment, granting the right to use the certificate, establishing a marketing, sales, logistics and continuous quality assurance system through planned monitoring of product quality and origin. At the first level, we build the primary offer, namely training and advising crop and food product providers to build stories with local added value that can be included in the dishes by caterers. On the second level, we create a locally recognizable offer of accommodation capacities, gastronomic events and experiences. The third level is intended for ambassadors of the collective brand. The fourth level is intended for the construction of a portal that enables communication between stakeholders within the destination and attracts the attention of demanding gastronomy researchers who are willing to devote their time and money to exceptional boutique experiences.Type of material - scientific monograph ; adult, seriousEdition - 1. izd.Publication and manufacture - Maribor : Univerza v Mariboru, Univerzitetna založba, 2021Language - slovenianISBN - 978-961-286-430-9COBISS.SI-ID - 54305027
Other authors
Lešnik Štuhec, Tanja |
Križaj, Dejan, 1973- |
Rozman, Črtomir
Topics
Turizem in gastronomija |
Trajnostni razvoj |
Podeželsko gospodarstvo |
Slovenija |
teritorialne kolektivne blagovne znamke |
slovenska gastronomija |
trajnostni razvoj podeželja |
kratke dobaviteljske verige |
od njive do krožnika |
destinacija |
kakovost |
poreklo-izvor. |
territorial collective brands |
Authentic from Slovenia |
sustainable rural development |
gastronomy |
short supply chains |
from field to the plate |
destination |
quality |
origin
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lešnik Štuhec, Tanja | 39450 |
Križaj, Dejan, 1973- | 18547 |
Rozman, Črtomir | 19348 |
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