Rezultati anketiranja potrošnikov o njihovih merilih ob nakupu jajc = Survey report on customers attitudes at purchase of eggs
Holcman, Antonija ; Terčič, Dušan ; Zajec, Martina
V šestih slovenskih mestih smo anketirali potrošnike glede kakovosti jajc. V vsakem mestu smo izbrali 25 naključnih potrošnikov. Zanimale so nas njihove nakupovalne navade ter vrednotenje posameznih ...lastnosti jajc. Skoraj polovica sogovornikov (46%) kupuje jajca enkrat tedensko. Rezultati analize ankete so pokazali, da je za potrošnike najpomembnejša svežost jajc, sledijo barva rumenjaka, velikost jajca, barva lupine. Potrošniki menijo, da si zagotovijo boljšo kakovost, predvsem svežost, če jajca kupujejo neposredno pri proizvajalcu. 83% anketirancev je menilo, da obstajajo razlike med farmskimi in kmečkimi jajci. Polovica pripisuje razliko barvi rumenjaka, 36% pa vonju in okusu jajc. Potrošniki so navedli več kriterijev določanja svežosti jajc, vendar jih je nekaj, ki tega ne znajo oceniti. Pri nakupu dajejo prednost jajcem z rjavo barvo lupine. Sprejemljivost jajc za potrošnika določa tudi barva rumenjaka. Več kot polovici potrošnikov ustreza rumena barva rumenjaka.
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