Marketinški plan podjetja Nature Line d.o.o. : diplomska naloga = Marketing plan of Nature Line company : graduation thesis
Hieng, Bara
Podjetje Natura Line izdeluje kozmetične preparate, barvila za hematologijo in citologijo, ukvarje se z uvozom laboratorijskih reagentov za klinično in medicinsko biokemijo in ima zastopstvo za ...podjetje Herbos Sisak. Ker je kozmetična dejavnost slabo razvita in ker podjetje ni marketinško usmerjeno, so podane smernice razvoja podjetja. Narejena je analiza nabavnega in prodajnega trga. S pomočjo anket, ogledov konkurenčnih izdelkov in pogovorov s poznavalci podjetja je podrobneje obdelan tržni splet. Opravljena je tudi SWOT analiza podjetja in portfolio analiza izdelkov in narejen je načrt prodaje podjetja. Na koncu pa je podano, kaj mora podjetje storiti, da bo marketinško usmerjeno in kaj bi za začetek moralo storiti.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [B. Hieng], 1998
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