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Analiza strategije digitalnega marketinga izbrane organizacije : diplomsko deloMadjar, BarbaraNamen diplomske naloge je bil analizirati neizkoriščene potenciale digitalnega marketinga v organizaciji Skupina vrtovi panonski, z. o. o. S sistemskim pristopom in doslednim izvajanjem digitalnega ... marketinga je namreč mogoče doseči večjo vidnost organizacije na spletu ter s tem povečati njeno prodajo. Uporabljeni sta bili deskriptivna metoda in metoda kompilacije. S pomočjo metode analize so bile analizirane organizacija in njene dejavnosti na področju digitalnega marketinga. Predstavljene so možnosti, ki jih digitalni marketing ponuja, analizirani neizkoriščeni potenciali organizacije na zadevnem področju ter pripravljeni predlogi za izboljšave. Analiza je pokazala, da spletne strani, prek katerih izbrana organizacija izvaja marketing, niso optimizirane, prav tako niso povezane med seboj in tudi ne z družbenimi omrežji organizacije. Organizacija ne izvaja e-poštnega marketinga, čeprav je informacijska rešitev vpeljana in bi ga lahko zaposleni izvajali brez večjih stroškov. Predlogi za izboljšave bodo organizaciji omogočali sistematično izvajanje digitalnega marketinga. Z doslednim upoštevanjem predlogov in izvedbo potrebnih korakov bo organizacija dosegla večjo vidnost na spletu in s tem posledično povečala prodajo svojih proizvodov. Rezultati so vsekakor uporabni širše v okolju, tudi za druge podobne organizacije, ki nimajo sredstev, da bi plačale zunanje strokovnjake za izvedbo digitalnega marketinga.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [B. Madjar], 2018Language - slovenianCOBISS.SI-ID - 5251502
Author
Madjar, Barbara
Other authors
Jukić, Tina
Topics
marketing |
digitalni marketing |
spletna prodaja |
spletne strani |
lokalna hrana |
družbena omrežja |
diplomske naloge
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Administration, Ljubljana | Knjižnica DB 2016 IN: 310002016 |
available - reading room |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Madjar, Barbara | |
Jukić, Tina | 28239 |
Source: Personal bibliographies
and: SICRIS
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