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Komuniciranje v mednarodnem trženjuLorbek, Franc, 1932-Avtor obravnava komuniciranje v mednarodnem trženju z vidika znanstvenega managementa v sodobnem podjetju. Delo se nanaša na cilje in kanale komuniciranja, na vplive tujega okolja na odločitve, ... posebnosti obnašanja kupcev in potrošnikov ter na potrebne raziskave tujih tržišč. Poudarek je na posebnostih strategije, taktike in nadzora ekonomske propagande, odnosov z javnostjo, osebne prodaje in pospeševanje prodaje v mednarodnem trženju.Type of material - textbookPublication and manufacture - Ljubljana : Tangram, 1991Language - slovenianISBN - 86-81845-04-7COBISS.SI-ID - 27443712
Author
Lorbek, Franc, 1932-
Other authors
Završnik, Bruno
Topics
mednarodno trženje |
mednarodni marketing |
komuniciranje |
tuja tržišča |
ekonomska propaganda |
pospeševanje prodaje
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 659.1 LORBEK k | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 659.1 LORBEK k b | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 659.1 LORBEK k j | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 659.1 LORBEK k e | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 659.1 LORBEK k i | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 659.1 LORBEK k a | available - outside loan, loan period: 30 days |
Faculty of Agriculture and Life Sciences, Maribor | Knjižnica 33 LORBEK, F. komuniciranje IN: 12003291 |
available - outside loan, loan period: 1 months |
Faculty of Organizational Sciences, Kranj | K 659 LORBEK F. Komuniciranje | available - outside loan, loan period: 1 months |
Faculty of Organizational Sciences, Kranj | K 659 LORBEK F. Komuniciranje | available - outside loan, loan period: 1 months |
Faculty of Tourism, Brežice | prosti pristop 339.3 LORBEK F. Komuniciranje IN: 020150337 |
available - outside loan, loan period: 1 months |
Faculty of Law, Mirko Ilešič Library, Maribor | 339.5 LORBEK Komuniciranje IN: 020982 |
available - outside loan, loan period: 28 days |
University of Maribor Library | Skladišče 135524 a | available - outside loan, loan period: 1 months |
University of Maribor Library | Skladišče 135524 c | available - outside loan, loan period: 1 months |
University of Maribor Library | Prosti pristop 1. nad. 339.3:659.1 135524 |
on loan - outside loan, due date: 06.08.2024
Expected to be available after: 16.08.2024 (1. in queue) |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lorbek, Franc, 1932- | 01909 |
Završnik, Bruno | 11974 |
Source: Personal bibliographies
and: SICRIS
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