Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O., 1945- ; Netemeyer, Richard G.

Type of material - handbook

Edition - 2nd ed.

Publication and manufacture - London [etc.] : Sage : Association for Consumer Research, cop. 1999

Language - english

ISBN - 0-7619-1000-X

COBISS.SI-ID - 10100454

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Author
Bearden, William O., 1945- | Netemeyer, Richard G.

Other authors
Association for Consumer Research

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Univerzitetna knjižnica	available - outside loan, loan period: 21 days

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Univerzitetna knjižnica 339.138 BEARDEN, W. O. Handbook IN: 01000005940	available - outside loan, loan period: 21 days
Univerzitetna knjižnica 339.138 BEARDEN, W. O. Handbook IN: 01000007620	available - outside loan, loan period: 21 days

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