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Essentials of marketing researchZikmund, William G.Type of material - textbookPublication and manufacture - Fort Worth (TX) [etc.] : The Dryden Press, cop. 1999Language - englishISBN - 0-03-024356-4COBISS.SI-ID - 10247398
Author
Zikmund, William G.
Topics
Tržne raziskave |
Informacije |
Učbeniki za visoke šole |
Marketing |
Raziskave |
Učbeniki za visoke šole |
Internet (računalniško omrežje) |
Tržne raziskave |
Marketing miks |
Učbeniki za visoke šole |
Informacijski sistemi |
Marketing |
Človeški viri |
Informacijski viri |
Elektronsko poslovanje |
Učbeniki za visoke šole |
Statistične metode |
Vzorčenje |
Determinante |
Podatkovne baze |
Tržni rezultati |
Učbeniki za visoke šole |
trženje |
tržne raziskave |
globalizacija |
Internet |
organizacija |
etika |
ankete |
analiza |
meritve |
statistika |
case study |
marketing |
market research |
globalization |
Internet |
organization |
ethics |
questionnairies |
analysis |
measurements |
statistics |
case study
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Univerzitetna knjižnica 339.138 ZIKMUND, W. G. Essentials IN: 01000003008 Univerzitetna knjižnica 339.138 ZIKMUND, W. G. Essentials IN: 01000003008 |
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