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Consumer behaviour and marketing strategyPeter, J. Paul ; Olson, Jerry C. ; Grunert, Klaus G.Type of material - bookEdition - European ed.Publication and manufacture - London [etc.] : McGraw-Hill, cop. 1999Language - englishISBN - 0-256-22529-XCOBISS.SI-ID - 10309862
Author
Peter, J. Paul |
Olson, Jerry C. |
Grunert, Klaus G.
Topics
trženje |
strategija trženja |
poslovno komuniciranje |
potrošnik |
psihologija |
odločanje |
cena |
produkcija |
vrednost |
analiza |
case study |
IKEA |
Toyota |
Nivea |
marketing |
marketing strategy |
business communication |
consumer |
psychology |
decision making |
price |
production |
value |
analysis |
case study |
IKEA |
Toyota |
Nivea
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Univerzitetna knjižnica 339.138 PETER, J.P. Consumer IN: 01000003024 Univerzitetna knjižnica 339.138 PETER, J.P. Consumer IN: 01000003024 |
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