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Business marketing management : a strategic view of industrial and organizational marketsHutt, Michael D. ; Speh, Thomas W.Type of material - handbookEdition - 7th ed.Publication and manufacture - Fort Worth [etc.] : Harcourt College Publ., cop. 2001Language - englishISBN - 0-03-029179-8COBISS.SI-ID - 11544806
Author
Hutt, Michael D. |
Speh, Thomas W.
Topics
Strategic planning |
Marketing |
Management |
podjetje |
poslovna strategija |
trženje |
strategija trženja |
management |
proizvodi |
klasifikacija |
vzajemno trženje |
strateške povezave |
elektronsko poslovanje |
medorganizacijsko trženje |
segmentacija |
inovacije |
novi proizvodi |
storitve |
tržne poti |
oblikovanje cene |
komunikacije |
ekonomska propaganda |
oglas |
case study |
enterprises |
business strategy |
marketing |
marketing strategy |
management |
products |
classification |
relationship marketing |
strategic alliances |
electronic commerce |
intercompany marketing |
segmentation |
innovations |
new products |
services |
marketing channels |
pricing |
communications |
advertising |
advertisement |
case study |
case study
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Univerzitetna knjižnica 0000000339 HUTT, M. D. Business IN: 01000006217 Univerzitetna knjižnica 339 HUTT, M. D. Business IN: 01000006217 |
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