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Successful direct marketing methodsStone, Bob, 1918- ; Jacobs, Ron, 1948-Type of material - handbook ; adult, seriousEdition - 7th ed.Publication and manufacture - Chicago [etc.] : McGraw Hill, cop. 2001Language - englishISBN - 0-658-00145-0COBISS.SI-ID - 1163223
Author
Stone, Bob, 1918- |
Jacobs, Ron, 1948-
Topics
Marketing, direktni |
Metode |
Priročniki |
Marketing, direktni |
Elektronski mediji |
Priročniki |
Marketing, direktni |
Mediji |
Priročniki |
Marketing |
Uspešnost poslovanja |
Priročniki |
Oglaševanje |
Strategija |
Priročniki |
Podatkovne baze |
Potrošniki |
Priročniki |
Mediji |
Časnikarstvo |
Periodične publikacije |
Avdiovizualni mediji |
Telemarketing |
Priročniki |
neposredna prodaja |
direktno trženje |
marketing |
trženje |
tržno planiranje |
strategija trženja |
prodaja |
pospeševanje prodaje |
metode |
management |
vodenje |
baze podatkov |
trgovina |
strateško planiranje |
storitve |
mediji |
avdiovizualna sredstva |
tisk |
periodika |
časniki |
telemarketing |
prodaja po pošti |
ekonomska propaganda |
komuniciranje |
kreativnost |
ustvarjalnost |
meritve |
tržne raziskave
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 STONE, B. Successful IN: 01000010139 Univerzitetna knjižnica 339.138 STONE, B. Successful IN: 01000010139 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Stone, Bob, 1918- | ![]() |
Jacobs, Ron, 1948- | ![]() |
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