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13.
Učinek športnega proizvoda v slovenskem turizmu : primer: Mariborsko Pohorje : diplomska naloga
Lupša, Lea
Športni proizvodi in ostala dopolnilna turistična ponudba je v današnjem turizmu nepogrešljiva. Kraj, ki se želi usmeriti v intenzivni razvoj turizma, si danes ne more privoščiti turistične ponudbe, ...ki teh dejavnikov nebi upoštevala, saj je treba današnjega gosta na počitnicah ali izletu zaposliti, mu ponuditi aktivnosti in mu preprečiti, da bi mu bilo na počitnicah dolgčas.Trendi kažejo pozitiven odnos do športnih proizvodov, ki bi jih naj športno turistični center izoblikoval in ponujal turistom, glede na naravne danosti, s katerimi razpolaga. Ni dovolj, da ponudi le bogato športno ponudbo,pri tem pa v ponudbo ne vključi osnovnih prenočitvenih zmogljivosti, narave, zabave, itd. Vsak del ponudbe se mora posebej in kvalitetno obdelati ter se na turističnem trgu ponujati skupaj kot bogat, sestavljen spekter teh proizvodov, pri tem pa upoštevati vse tržne zakonitosti za uspešno prodajo. Zaučinkovito delovanje sistema pa mora obstajati organizacija, ki bi dele turistične ponudbe povezovala.
Type of material - undergr. thesis
; adult, serious
Publication and manufacture - Portorož : [L. Lupša], 2000
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